Samara Growth Marketing Strategistdatastrategybysamara.com/wp-content/uploads/2018/... · TOOLS...

TOOLS & PLATFORMS

REVIEWS

CERTIFICATIONSEXPERIENCE

Bachelor of Business Administration~ University of Houston

Executive Education Certificate ~ MIT Sloan

Scrum Certification~ cPrime

MASHALSamara Growth Marketing Strategist fueling brand awareness and customer acquisition with data-driven insights, emotional creativity, and disciplined execution.

LINKEDIN linkedin.com/in/samaram/ Twitter-square twitter.com/sam4samara ENVELOPE sam4samara@gmail.com Comment-Alt-Dots 415.533.2878

CORE STRENGTHS

Demand Generation Building full marketing funnel strategies, top to bottom, to drive pipeline goals and brand awareness.

Search Engine Marketing Managing high performing organic and paid campaigns for search (SEO/SEM), PPC, display ads, and social media marketing.

Data Analytics From back-end technology infrastructure to front-end reports and dashboards, tracking user behavior and uncovering valuable insights from data to inform marketing performance.

User Testing & OptimizationDriving best user experience, maximized for high conversation rates, via smart A/B testing, sophisticated usability surveys, and intelligent targeting.

Google Marketing Platform• Analytics• Optimize• Tag Manager• Ads

Adobe Experience Cloud• Analytics• Target• Audience

Manager• Experience

Manager

Design, content strategy and marketing, business strategy, web development, production... she gets it all. ~ Monica Nordan, Sr. Director Content Marketing, Zendesk

You can trust that when you are working with her, the end product will be even better than expected. ~ Sara Bright, CMO, Twillio Inc.

She has the ability to balance technical needs with business requirements to produce the best possible results. ~ Lauren Vacarrello, VP Customer Marketing, Box

IterableMarketing Manager, Online Marketing SEP 2017 - SEP 2018

LinkedInProgram Manager, Sales Systems JAN 2017 - JUL 2017

WorkdayProgram Manager, Marketing Technology MAY 2012 - DEC 2016

BlackberryMarketing Manager, Online Marketing JUL 2011 - APR 2012

SalesforceMarketing Manager, Online Marketing OCT 2007 - JUN 2011