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tells you which is the
in India
’dSabse College 2010
tells you which is the
in India
’dSabse College 2010
asked the junta to decide the
Sabse ’d College on Facebook!
Is your college the Sabse
LIKED College in India?
Is your college the Sabse
LIKED College in India?
asked the junta to decide the
Sabse ’d College on Facebook!
Is your college the Sabse
LIKED College in India?
Is your college the Sabse
LIKED College in India?
Across all
colleges in India
Objective
To create a buzz amongst the college students in India
To increase the interaction on the Channel ’s Facebook Page
..as a lead-up to India’s Biggest College Fest –
To create a buzz amongst the college students in India
To increase the interaction on the Channel ’s Facebook Page
friends
cuttin
g chai
vada pav
canteen
friends
cuttin
g chai
vada pav
canteen
where do you find all this?
friends
cuttin
g chai
vada pav
canteen
College!
How would you show your loyalty towards your Alma Mater?
How would you possibly give back what your college has given you?
What would you do to make your college stand out from the rest?
ouranswer to these questions was
… a Channel [v] India initiative
Sole Purpose of the Application
Sole Purpose of the Application
To find the most ‘d college in India
Out of all the colleges across the country
Was it possible to find
that ONE out of so many?
ONE
that stands out from the rest
ONE
that stands out from the rest
that has what it takes to be
bloody cool
ONE
that stands out from the rest
that has what it takes to be
bloody cool
that could be crowned asSabse ‘d College 2010
BrainwaveBrainwave
With over 16,000 plus colleges spread all across India, the youth are most passionate about the place they call home -
College!
[v] created a simple voting application where the users had
to LIKE their college and show support
This was a Channel [v] Initiative as a run-up to India’s biggest Inter-collegiate fest –
The Nokia India Fest 2011 in Goa
Application Introduction
Find Your College Here
Hit lllllllllll..to support
Your College
Application Introduction
Hit lllllllllll..to support
Your College
Oh, and did mention the gratification of 5 Lakhs for the winning
college?
Find Your College Here
Application Introduction
Add your College if it’s not on
the list
Invite friends to Your College
Check who’s leading the race!
Wear your support on your sleeve
Winner!
Winner!
Bloody Cool
Winner
Rizvi College of Arts, Science &
CommerceBMS and BMM,
Bandra, Mumbai
Winner!
The Principal of Rizvi College receiving the Cheque of Rs. 5 Lakhs at Nokia India Fest 2011, in Goa!
Interpreting the Numbers
Interpreting the Numbers
Results
Fan base on 12th Dec, 2010 3,43,185
Fan base on 31st Jan, 2011 6,48,079
Interpreting the Numbers
Results
Fan base on 12th Dec, 2010 3,43,185
Fan base on 31st Jan, 2011 6,48,079
Absolute Growth 3,04,894
Percentage Growth 189 %
Interpreting the Numbers
Results
Total Number of Impressions
8 Million!
Absolute Growth 3,04,894
Percentage Growth 189 %
Interpreting the Numbers
Milestones
Application Starts
12th Dec, 2010
28th Dec, 2010(Second Week)
13th Jan, 2010(Fourth Week)
Active Users: 60,215
Active Users: 76,376
End of SLC
Interpreting the Numbers
Milestones
Application Starts
12th Dec, 2010
28th Dec, 2010(Second Week)
13th Jan, 2010(Fourth Week)
Active Users: 60,215
Active Users: 76,376
As a matter of fact, owing to tremendous response we had to
upgrade our servers
End of SLC
Response
Response
was tremendous!
500+
Comments
DAILY!
Response
was tremendous!
500+
Comments
DAILY!
76000+ Active Users
TestimonialsTestimonials
Passionate collegians, led to a stiff competition with every collegian wanting their
alma mater to be the SABSE LIKED COLLEGE IN INDIA
Passionate collegians, led to a stiff competition with every collegian wanting their
alma mater to be the SABSE LIKED COLLEGE IN INDIA
We had pre-loaded the Application with over 2,000 colleges
We had pre-loaded the Application with over 2,000 colleges
Over and above, more 8,000 colleges were added to the Application by the students
This created a buzz on Facebook with a stiff competition amongst the youth to make their college..
We had pre-loaded the Application with over 2,000 colleges
Over and above, more 8,000 colleges were added to the Application by the students
This created a buzz on Facebook with a stiff competition amongst the youth to make their college..
We had pre-loaded the Application with over 2,000 colleges
Over and above, more 8,000 colleges were added to the Application by the students
THANK
YOU!
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