RISE OF THE INTENTION ECONOMY: REACH YOUR CUSTOMERS...

RISE OF THE INTENTION ECONOMY: REACH YOUR CUSTOMERS ACROSS THE BUYING JOURNEY Tukan CEO, LeadSift

@leadsift @tdas

OVER A 1 BILLION PEOPLE ACTIVE ON SOCIAL NETWORKS

1B TWEETS POSTED EVERY 2 DAYS

MOST FUNDAMENTAL UNIT FOR DIGITAL MARKETING – CONSUMER INTENT

INTENT IS GENERATED IN SOCIAL

LEADSIFT HELPS BRANDS IDENTIFY, UNDERSTAND AND REACH CONSUMERS IN THE BUYING JOURNEY.

IDENTIFY CUSTOMERS ACROSS THE BUYING JOURNEY

Buys a Chrysler 200 Gets Engaged

“Job Interview tomorrow -@SuzyBcool

Gets Job

”Need a new car! #SavingsTime @SuzyBcool

“Carshopping #Excited!”@SuzyBcool

"I love my @Chrysler S200! She's the best!" @SuzyBCool

Name:

Gender:

Status:

Profession:

Average Income:

Location:

Buying Stage:

Interested in:

Shops at:

Eats/Drinks at:

Favorite Websites:

Favorite TV shows:

Uses:

Drives :

Owns :

Most Active Online:

Jennifer Smith

Female

Married + Parent

Marketing Executive

$80K

Chicago Illinois

Consideration Phase for a new Deck

US Politics, Fashion

Banana Republic, Lulu Lemon, Trader Joe

Starbucks, Red Lobster

NY Times, Vogue Magazine, CNN.com

Walking Dead, The Daily Show

iPhone

Acura

A Pet

Early Morning

DETAILED CONSUMER PROFILES

23,000 Consumers/Day in US

MALE

52% PARENTS

45% HOME OWNER

66%

Eats/Shops at: TGI Fridays, Denny’s, GAP

Love More likely to spend time on Vogue, LA TIMES and Pinterest

67% Watching Comedy: Jimmy Kimmel, The Tonight Show with Jimmy Fallon

3x More likely to be Online Shoppers

4x

UNDERSTANDING YOUR BUYING AUDIENCE HELPS TO:

CREATE AND SHARE RELEVANT CONTENT

PERSONALIZE YOUR MESSAGING

REACH THEM IN THE MOMENT

PRODUCT VALIDATION

Gold

$8K/Month 10M Consumers  

eCommerce (CPG)

47% Cheaper CPA

Financial Services

40% Lift in Engagement

Automobile Manufacturer

300% Increase in Conversion

50M+ Consumers Reached

TO GET CLOSER TO YOUR CUSTOMERS YOU SHOULD KNOW THEM FIRST

THANK YOU! Tukan tdas@leadsift.com @tdas