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Rich Hanlon & Susan Anderson
October, 2005
Germicidal Business Opportunity
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OSI Goals for NAFTA Market
Opportunities 2003 NAFTA germicidal market was estimated to $39M growing at ~ 18% / yr Water & waste water treatment is ~ 78% Air is ~ 10% but fastest growing
Goals Enter the Germicidal NAFTA market in phases to minimize risks 25% market share of NAFTA Germicidal in FY09/10
$24M Sales Approach
Focus on water and air Start outsourcing lamps & ballasts while learning the market Develop competitive manufacturing of common lamps & ballasts Introduce OSI technical innovation
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Strategic Fit
Light sources are our core business Customers
Offers a new line of Sylvania product to existing customers Opens doors to new customers
Innovation Expands on existing UV technology
Growth Allows entry in rapidly expanding market Will develop a “pull through” aspect for other lighting SBUs,
Precision Materials and Components (PMC) group and Sylvania Lighting Service (SLS)
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36%
48%
6%10%
Strategic Fit
SpecialtyT5
T8
T12
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Global Market by Region
$39,000
$40,000$40,000
$24,000
$ (000)
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Germicidal NAFTA Market by Segment
Reclamation3%
Sterilization5%
Medical1%
Other3%
Air10%
Water40%
Waste Water38%
Annual Sales $39M
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NAFTA Market ApplicationsUnit Sales
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
385,000 933,000 1,330,000 158,000 263,000 58,000 123,000
Air Water Waste Water Reclamation Sterilization Medical Other
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Market Share and Revenue Prospects
Step 1 Goal: ~ 10% market Share – 2 years
$4 - $5 MillionStep 2
Goal: ~ 25% Market Share – 5 years$10 - $15 Million
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Germicidal Lamp Technology
Water & Air Purification Ultraviolet light at 254nm generated by lamp Renders bacteria and microorganisms unable to reproduce
When DNA is exposed to UV light, it's chemical bonding characteristics are altered so that cell reproduction no longer takes place - rendering the microbe harmless.
Waste Water Treatment Ultraviolet light at 254nm or 185nm generated by the lamp leads to
Ozone generation Treating and removing contaminants from wastewater
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ExposuresTable 3. Radiant exposure (joules per square meter, or watt-seconds per square meter) required to inhibit colony formation in 90% of organisms
Bacteria Bacillus (vegetative) 32 (13-58) Bac. anthracis 45 Bac. Megatherium 13 Bac. paratyphosus 32 Bac. subtilis 58 Bacillus (spore) 118 (11-365) Bac. Megatherium 27 Bac. subtilis 120 Bac. anthracis 45 Bac. subtilis (ATCC6633) 365 Bacillus subtilis 11 Bac. subt. spore ATCC6633 152 Campylobacter jejuni 29 Clostridium tetani 130 Coryneb. diphtheria 34 Citrob. freundii (ATCC8090) 42 Enterob. cloaca (ATCC13047) 64 Escherichia coli 45 (7-58) Escherichia coli 30 Escherichia coli (in air) 7 Escherichia coli (in water) 54 Escherichia coli ATCC 11229 25 Escherichia coli ATCC 25922 30 Escherichia coli K 12 AB 1157 58 Escherichia coli B/ r ATCC 12407 53 Klebsi. pneumon. ATCC4352 42 Legionella 15 (4-26) Legionella dumoffi 24 Legionella gormanii 26 Legionella micdadei 15 Legionella longbeachae 1 12 Legionella longbeachae 2 10 Legionella oakridgensis 22 Legionella micdadei 18
Bacteria (cont'd.) Legionella jordanis 11 Legionella wadsworthii 4 Legionella pneumophila 25 Legionella bozemanii 20 Leptospira 20 (8-28) Leptrospira biflexa 23 Leptrospira illini 8 Leptrospira interrogans 28 Micrococcus 80 (61-100) Micrococcus candidus 61 Microc. sphaeroides 100 Neisseria catarrhalis 44 Pseudomonas aerug. 35 (15-55) Pseudomonas aeruginosa 55 Salmonella 43 (21-80) Salm. typhimurium 80 Salm. enteritidis 40 Salmonella typhi 21 Serratia marcescens 32 (7-85) Shigella paradysenteriae 17 Staph 44 (18-110) Staph. albus 18 Staph. aureus 26 Staph.epidermis 110 Strep. 36 (18-65) Strep. haemolyticus 22 Strep. lactis 62 Strep. viridans 20 Strep. faecalis (ATCC29212) 65 Strep. faecalis 55 Strep. pyogenes 22 Strep. salivarius 20 Strep. albus 18 Vibrio 24 (8-39) Yersinia enterecolitica 15
DNA-Viruses Parvovirus 35 (30-40) Bov. parvovirus 40 Kilham rat virus 30 HCC (Dog hepat. Adenov) 265 Herpes virus 57 (15-165) Pseudorabies virus 70 Herpes simplex MP str. 67 Herpes simplex MP str. 15 Herpes simplex, type 1 165 Vaccinia 18
RNA-Viruses Picornavirus 72 (36-186) Poliovirus 110 Poliov type 1 Mahoney 67 Poliov 133 Poliov type 1 36 Poliov Mahoney 45 ECBO 80 Coxsackiev 186 Reovirus 102 (48-163) Reovirus type 1 48 Reov type 1 (Lang str) 163 Rotav 159 Rotav SA11 65 Paramyxovirus 35 (15-55) Sindbis virus 55 Newcastle Disease 15 Orthomyxovirus 35 Influenza 35 HIV (Lentiv) 1438 (600-2400) HIV (HTLVIII) 600 HIV (Sup T1) 1450 HIV (H9) 2400 HIV (PHA-stim. PBL) 1300
Phages Bacteriophage 152 (65-310) Bac. subt. phage SP02c12 150 Bac. subt. phage SPP1 195 Bac. subt. phage Ø 29 70 Bacteriophage F specific 292 Coliphage f2 310 Staph. phage A994 65 Torula sphaerica (milk and cream) 23 Yeasts 59 (23-100) Oospora lactis 50 Saccharomyces cerevisiae 33-100 (baking yeast, brewing yeast) Saccharomyces ellipsoideus 60 Saccharomyces sp. 80
Fungi 713 (130-3000) Aspergillus glaucus 440 Aspergillus flavus 600 Aspergillus niger 1320 Aspergillus niger (pasta) 1500 Aspergillus amstelodami (meat) 700 Candida paraposilosis 220 Cladospor. herbarum (cold stores) 500 Mucor racemosus 170 Mucor mucedo (meat, bread, fat) 600 Oospora lactis 50 Penicillium chrysogenum (fruit) 500 Penicillium roquefortii 130 Penicillium expansum 130 Penicillium digitatum 440 Rhisopus nigricans 1100 Rhizopus nigricans (cheese) 1100 Scopulariopsis brevicaulis (cheese) 800
Protozoa 600-1000
Algae 3000-6000 Green algae, blue algae, diatoms
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Aquafine Water Treatment Sub-Assembly
Industrial
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Amway Water Treatment
Under the counter water treatment
12 ¾”
6 3/4”
Distributed by
Quixtar in U.S.
$609.40
Residential
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Waste Water Treatment Plant
Treatment Plant UV Treatment
Municipal
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1.Humidifier replenishes moisture to dry air. 2.Evaporator Coil allows the refrigerant to absorb heat from the air as it passes over the coil surface. The evaporator coil is located with the indoor unit and is also
referred to as the indoor coil. 3.Infinity™ Gas Furnace provides reliable, high-efficiency heating for long-lasting comfort and energy
savings. 4.Air Cleaner improves air quality by removing harmful
and irritating airborne pollutants from your home. 5.Ultraviolet Germicidal Lamp reduces the amount of pollutants, such as mold, bacteria, fungi and viruses,
leaving your home with cleaner, fresher indoor air. 6.Infinity™ Control is the interface to the Infinity System. The Infinity System is the only system in the industry that allows you to control temperature, humidity,
air quality, fan speed and ventilation. 7.Comfort Ventilator combines fresh outdoor air with conditioned indoor air for improved air quality and maximum efficiency - great for today's tightly
constructed home. 8.Infinity™ 18 Air Conditioner or Infinity™ 17 Heat Pump products are the only systems in the industry that allow you to control temperature, humidity, air quality, fan speed, ventilation; and they even detect when your air filter needs replacing. So advanced they automatically adjust to your system’s needs for peak-
efficiency and performance.
Air Carrier (UTRC)Residential Air Conditioning Units
Commercial buildings recycle air – Air purification reduces or eliminates need for outdoor air
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Applications Air
Whole buildings Health care facilities, athletic/health clubs, extended care
facilities, group homes, individual homes, manufacturing facilities Individual rooms
Clean rooms, offices, hospices rooms, residential rooms Vehicles
Water Residential and municipal drinking water, water coolers and
dispensers, pharmaceutical water, beverage water, semiconductor process water, spas and swimming pools, aquariums, cooling towers
Surfaces Medical & dental tools, air and water filters, meat, fruit, vegetables,
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Downstream Ecosystems
Sell direct to OEM – OEM Account Rep OEM sells to customer Specify through engineer or end user - CE Replacement lamps – I/C Sales Rep & Electrical Distributor System warranty – OSI Customer Service Group re-lamp service and warranty service - SLS Design new lamps – R&D
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Target OEM Customers
Water Purification Amway (Drinking water) Boeing (Drinking water) Aquafine (Pure water) (Supplies US Filter) Trojan (Pure water) Ultra Violet Devices, Inc. (Pure water)Waste Water Treatment Trojan Siemens Water Technologies
(previously US Filter)Air Purification Sharper Image (Clean air for rooms or personal spaces) UTCR (Clean air for whole buildings) Boeing (Cabin air) Ultra Violet Devices, Inc. (UVDI)
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Germicidal NPRs in process
Preheat Start Lamps Availability
Lamps UVC Output (W) Lamps UVC
Output (W) G16T5/4P/SE/OF 5.3 G25T8/OF 6.9 G6T5/OF 1.7 G36T5/4P/SE/OF 12.0 G8T5 2.5 G36T5/G5/OF 12.0 G10T8/OF 2.7 G30T8 13.4 G15T8 4.9 G55T8/OF 18.0 G20T5/G5/OF 5.5 G64T5/4P/SE/OF 22.0
Instant Start Lamps Availability
Lamps UVC Output (W) Lamps UVC
Output (W) G16T5/SP/OF 5.3 G36T5/SP/OF 12.0 G14T5/SP/OF 4.0 G64T5/SP/OF 22.0
Linear Double and Single Ended
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Germicidal NPRs in process
Product Availability
Wattage Description UVC Output (W)
7 GCF7DS/G23/SE/OF 1.9
9 GCF9DS/G23/SE/OF 2.5
11 GCF11DS/G23/SE/OF 3.6
18 GFT18DL/2G11/SE/OF 5.5
24 GFT24DL/2G11/SE/OF 8.5
36 GFT36DL/2G11/SE/OF 12.0
Compact Fluorescent
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Germicidal NPRs in process
Amalgam
Product Availability
LampsUVC
Output (W)
G120T6/4P/SE/OF 43.0
G190T6/4P/SE/OF 65.0
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Sales Tools
PIBs Application Bulletin
Developing with help from LRC Ballast Reference Launch Dec 2005
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Next Steps
Continue promoting germicidal lamps Complete sales tool development including training Involve more sales professionals Educate stakeholders on technology
R&D to develop future customers needs Long life, mercury free, high output
Monitor results of initial seeding Customer reaction Volumes and types moved
Initiate capital request requirements Identify acquisition targets
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