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Retire Your Rolodex: Use Social Media to Find Prospects and Grow Your Business
Amanda Johns Vaden
Download the Education Presentations
Handouts from this session, and many others, are available at
www.asishow.com/handouts and in the free ASI Show mobile app;
search for “ASI Show” in the App Store or Google Play.
LinkedIn Lead Generation
ADVANCED LEAD SEARCH… WAYS OF THE PAST
and LEAD GENERATION REFERRAL SEARCHES … WISHFUL THINKING
and LEAD GENERATION Referral Searches
LINKEDIN X-RAY http://recruitmentgeek.com/tools/linkedin/
• Are you on LinkedIn?
– Is your profile complete and up to date?
– Who are you connected to?
– What advanced searches do you need set up?
– Who is your ideal contact profile?
5 MIN GAMEPLAN
Facebook “Marketing”
Facebook Fanpage Case Study:
Case Study:
Facebook Fanpage Case Study:
• How are you using Facebook?
– Are you connected to customers?
– What are you posting? • Who are your key connectors to share posts with?
– Do you have a Facebook business page?
– How are you engaging your audience?
5 MIN GAMEPLAN
AND THEN THERE’S…
Generational Trends On Pinterest…
• Matures 3%
• Baby Boomers 8%
• GenX 53%
• GenY 27%
• Millenials 9%
#1. Share cool stuff
2. Pin, Re-Pin & Link to Facebook
#2. Pin, Re-Pin & Link to Facebook
#3. Get Discovered
• How can Pinterest help you?
– Is this your demographic?
– How can you use Pinterest as a routing tool?
– What images can you post to attract attention?
– Where will you direct people?
– What are your keywords and #s?
5 MIN GAMEPLAN
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