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RADIO KISS KISS
IL QUOTIDIANO
RADIO KISS KISSPlay Everywhere
A digital, interactive and dynamic radio. A constantly evolving product,
closer and closer to the sensitivity and needs of the contemporary listener.
Radio Kiss Kiss is cross-media: FM, DAB, WEB, SOCIAL, MOBILE, VIDEO.
Looking at the new communication tools, it is the first national radio for
engagement level!
Radio Kiss Kiss is digital: record of contemporaneity on the website, hashtag
top trend on Twitter, 1 million likes on Facebook!
Radio Kiss Kiss is contemporary: it is the most interactive, it is the most
dynamic, it is the most attentive to today’s listener!
Radio Kiss Kiss: Play Everywhere!
HIGHLIGHTS
A young and dynamic radio, listened by the most active part of the population
A steady listeners growth in recent years, up to over 3 million listeners on an average day!
70% of its public listen to Radio Kiss Kiss during car trips
The web & social generation radio: a constantly growing community, a strong presence on social media
SEXCompared to other national radios, Kiss Kiss has a high
percentage of female listeners.
50% of listeners are 14-34 years old – the target who
mostly cares about new styles and trends.
AGE
LISTENERS’ PROFILE
GEOGRAPHICAL AREAS
NORTH-WEST
CENTRE
SOUTH
ISLES
NORTH-EAST
Source: RadioTer 2019 year
DAILY LISTENERS COMPOSITION %
MEN
WOMEN
50%50%
35-44 Y
25-34 Y
18-24 Y
55-64 Y
OVER Y
45-54 Y
14-17 Y
Sources: Radiomonitor/ RadioTer2015 2016 2017 2018 2019
1,846,000
+6.4% vs 2015
1,965,000
+23.0% vs 2016
2,416,000
+18.9% vs 2017
2,872,000
+3.5% vs 2018
2,972,000
RADIORadioTer 2019
,000
RadioTer 2018
,0002019 vs 2018
ALL RADIOS 34,849 34,703 0.4%
1. RTL 102.5 7,404 7,727 -4.2%
2. RDS 5,486 5,563 -1.4%
3. Deejay 5,196 5,049 2.9%
4. RISMI 5,145 5,217 -1.4%
5. R105 4,603 4,677 -1.6%
6. Rai 1 3,657 3,794 -3.6%
7. Kiss Kiss 2,972 2,872 3.5%8. Virgin 2,841 2,623 8.3%
9. Rai 2 2,586 2,587 0.0%
10. Radio 24 2,345 2,281 2.8%
11. R101 2,125 2,039 4.2%
12. M2O 1,681 1,583 6.2%
13. Radio Capital 1,598 1,561 2.4%
14. RMC 1,464 1,392 5.2%
15. Rai 3 1,274 1,297 -1.8%
16. Radio Freccia 1,228 1,036 18.5%
Average daily listeners – national radios rankingA SIGNIFICANT GROWTH
The steady growth of Radio Kiss Kiss listeners over the years
demonstrates how the particular characteristics and editorial value of the
radio have been rewarded by the reference audience:
AVERAGE DAILY LISTENERS
THE REASONS OF SUCCESS
The number and the loyalty of Radio Kiss Kiss listeners have
grown considerably: the audience appreciates its schedule, listens
to it for more time during the day and more days in the week.
MORE PEOPLE REACHED
MORE TIME SPENT LISTENING DAILYMORE QUARTER HOURS DURING THE DAY
MORE LISTENING FIDELITYMORE DAYS DURING THE WEEK
Source: RadioTer 2019 II semester
267,000
average
quarter-hour listeners
3,122,000
average
daily listeners
Over 3 milion listeners during the second semester 2019…
The radio with the best growth performances over the last five years!
SECOND SEMESTER 2019: A NEW RECORD!
AUDIENCE LOYALTY
Source: RadioTer 2019 vs 2017 year
An important value of Radio Kiss Kiss is the ever-growing loyalty of its
audience, that appreciates its schedule and its music, listens to it for
more time during the day and more days in the week.
Planning a Radio with a high listening fidelity means reaching the
same people with a high frequency and in a short period of time.
LISTENERS LOYALTY
31% 2,2 days per week (+ 12% in 2 years)
Weekly listeners 9,620,000
Daily listeners 2,972,000
TIME SPENT LISTENING DAILY
93 minutes/ day + 35% in 2 years
1,240,000
FACEBOOKFANS
INSTAGRAMFOLLOWERS
TWITTERFOLLOWERS
ENGAGEMENT
VIEWS ON YOUTUBE
159,000585,000
Over 35,000,000
NEW TV CHANNEL Channel 158 DTT
Channel 727 Sky
Channel 63 Tvsat
Streaming on kisskiss.it
A SCHEDULE ENRICHED WITH ENTERTAINMENT,
INFOTAINMENT AND MUSIC… BECAUSE
THE GREATEST MUSIC PLAYS ONLY
ON RADIO KISS KISS!
PROGRAMMESIl Sole 24 OREDRIVE TIME
I mattinieri with Max Poli, Bizio & La Leti
Pippo Pelo Show with Pippo Pelo & Adriana
Portami a casa Kiss Kiss with Rita Manzo
INFOTAINMENT
Good Morning Kiss Kiss with Max Giannini & Max Vitale
Mi piace with Alessandro Corsi
Stefano Piccirillo
ENTERTAINMENT THE WEEKEND
Dedikiss with Alfio
I corrieri di Kiss Kiss
with Paolo and Ciro
Kiss Kiss Weekend with Alfio, S.Piccirillo, A. Corsi,
R. Manzo, Ilaria
Kiss Kiss Muevelo Chart with Jenn Morel
Kiss Kiss Playchart with Adriana
COMMUNICATION OPPORTUNITIES
Get a modern PowerPoint Presentation that is
beautifully designed.
Single PositionsStandard ModulesEditorial Modules
COMMERCIAL OFFER
Programmes SponsorshipQuotes in programmes
EXTRA-COMMERCIAL OFFER AD HOC PROJECTSEditorial Initiatives
Live Events
LIVE EVENTS
One of Radio Kiss Kiss programmes will be
realized live from the Client's location.
During the event will be created content aimed at
enhancing the location.
Case history «Aperikiss» live from Caffè Pedrocchi in Padova during the Open Innovation Days, sponsored by SEAT (27 October 2018);
Case history live from Casa Lavazza in Naples with Max and Max (April/ May 2019)
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