View
229
Download
3
Category
Preview:
Citation preview
Quick Introduction to creating Eyeblaster ads
Steps for creating an Eyeblaster ad
Building Eyeblaster compatible flash assets
Adding Eyeblaster commands
Introducing the Eyeblaster interface
Uploading your creative assets
Creating Eyeblaster ads
Steps for creating an Eyeblaster ad
1. Download Eyeblaster Flash Extension package
2. Create Eyeblaster compatible swf or flv files by
adding the EB action script commands. Remember to
prepare a gif back up for banner formats.
3. Upload your creative assets to your Eyeblaster
account
4. Create Eyeblaster ad using the assets you
uploaded
5. Copy ads to campaign flights and submit to
publishers
Eyeblaster Confidential
Building your Eyeblaster compatible creative assets
Eyeblaster assetsAre individual files that make up the whole ad. Supported extensions:
.jpeg, .gif, .swf and .flv
Eyeblaster Flash Extension PackageIn order to use Eyeblaster Flash components and templates and to make full use of Eyeblaster features it is necessary to first download and install the Eyeblaster
Eyeblaster includeAll swf assets that are created for Eyeblaster must include on the first frame of flash:
#include “ebFlashActions.as”
Note: There is no need for the physical file as it is already included in
the mxp file.
Eyeblaster Confidential
Building your Eyeblaster compatible creative assets
Blank First FrameApart from the commands included via the ebFlashActions.as file, leave the first frame of the Flash movie completely blank - i.e., begin all animations, audio, or Action Script in the Flash movie on the second frame or later. This is required in order to prevent the ad from starting to play before it has fully downloaded to the user’s machine.
Frame RateThe recommended frame rate for use within a a Flash resource is 12 frames per second (unless the asset is video).
Flash VersionsAds can run using Flash versions 4, 5, 6 and 7. It is recommended that you export your FLAs into Flash 6. Flash 7 penetration is not as high as that of Flash 6 and users without the Flash 7 player will not see Flash 7 ads.
Eyeblaster Confidential
Eyeblaster Flash Extension Package Installation
Eyeblaster Confidential
Installed File - check for latest versionOnce installed the Eyeblaster Extension Package will appear in the Macromedia Extension Manager as follows:
Eyeblaster Adding the EB commands
Eyeblaster Confidential
#include “ebFlashActions.as”Add the command on the first frame of flash - no other animation or sound should be on the first frame.
Eyeblaster Confidential
Click Through Button - ebInteractionCreate an invisible button on the hit area with the fscommand ebInteraction on an on (release) button
Eyeblaster Adding the EB commands
Eyeblaster Adding the EB commands
Eyeblaster Confidential
Close Button - ebQuitCreate an transparent on (release) button on the hit area with the fscommand ebquit
Introducing the Eyeblaster Interface for creative users
Eyeblaster Confidential
Eyeblaster Interface - HomeOn the left hand menu click on Creative
Introducing the Eyeblaster Interface for creative users
Eyeblaster Confidential
Creative – Click on creative assetsThis is a library listing of the all assets that make up Eyeblaster ads.
Introducing the Eyeblaster Interface for creative users
Eyeblaster Confidential
Asset selection – when you click on an asset it will highlight it in blue. It will also give you access to the additional menu bar icons at the top
Introducing the Eyeblaster Interface for creative users
Eyeblaster Confidential
Asset Menu Bar explanation
Show All – lists all assets as a default – can be used to refine your search
Add New – to add a new asset click on this button Upload Multiple Assets – used add more than one asset at a time in
one go. A plug-in will be required on first time activation Folders – you can create folders to store your assets e.g. you many
want to store it by advertiser or brand or project name ? – Activates the online help Pencil icon – Edit – let’s you edit an existing asset, this can also be
used to override an existing asset (just as long as the ad is still in design stage)
X Delete – press to delete asset Preview – will let you preview the asset and test and QA it
Uploading your Eyeblaster creative assets to your EB Account
Eyeblaster Confidential
Single Upload Creative – Creative -> Creative Assets / Add new
Uploading your Eyeblaster creative assets to your EB Account
Eyeblaster Confidential
Multiple Asset Upload – Creative -> Creative Assets / Upload Multiple Assets / Add
Creating Eyeblaster ads - Most Common Formats
Eyeblaster Confidential
Polite ad - requires 3 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page3. Rich flash up to 2MB – downloaded in the background polity
Expandable ad – requires 3 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page3. Expansion Panel
Floating ad1. One flash asset up to 2.2MB - no backup image required
Video – can be implemented in all above formats use our swf video loader component. Video footage is loaded from a separate file.
Standard banner/pop-up - 2 assets1. Backup image gif/jpg less than 30K - downloads with the page2. Default flash less than 30K – downloads with the page
Creating Eyeblaster ads
Eyeblaster Confidential
Creative -> Creative New Ad
Creating Eyeblaster ads
Eyeblaster Confidential
Creative -> Creative New Ad / General Tab / Enter the name of the asset. Campaign and flight selection can be added after the ad has been finalised
Creating Ads
Eyeblaster Confidential
Ad Format Tab/ Select the correct Ad format
Creating Ads
Eyeblaster Confidential
Ad Format Tab / Select backup gif/jpg image asset from correct folder
Creating Ads
Eyeblaster Confidential
Ad Format Tab / Select flash asset from correct folder and preview asset to test
Creating Ads
Eyeblaster Confidential
Single asset Preview / Click on the asset to test the ebInteraction in the Flash Events Monitor, check version/frame rate/no animation on 1st frame
Creating Ads
Eyeblaster Confidential
Actions and Tracking / Enter the clickthrough URL (this is where the ebInteraction picks up the URL from), use the Test button to see if the URL is live. Use Ad Preview to test whole ad then press Finish to save
Most Common Formats – Polite Ad
Eyeblaster Confidential
Ad Format / Polite Banner/ Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K)
Most Common Formats – Expandable Ad
Eyeblaster Confidential
Ad Format / Expandable Banner/ Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K). In Flash Panel – click on ‘here’ to add new expansion panel.
Most Common Formats – Expandable Ad
Eyeblaster Confidential
Flash Panel – Enter a Panel Name and select expansion asset. Check the box auto expand when mouse is over the banner (the default banner). The expansion will hide automatically when the mouse is off the ad.
Most Common Formats – Floating Ad
Eyeblaster Confidential
Ad Format / Floating Ad / Select Content Type (Flash- Image for assets that are less than 300K or Flash Video assets greater than 300K). Select Flash Movie – floating as and press asset preview to test.
Most Common Formats – Floating Ad
Eyeblaster Confidential
Floating asset Preview / Click on the clickable area of the asset to test the ebInteraction check in the Flash Events Monitor and the same for the close button with ebQuit. Check version/frame rate/no animation on 1st frame
Working with Ads
Eyeblaster Confidential
Creative / Ads – lists all Eyeblaster ads
Working with Ads
Eyeblaster Confidential
Ad Menu Bar explanation
Show recent – lists ads created in the last 6 months as a default – can be changed to show all and refine your search
Pencil icon – Edit – let’s you edit an existing asset, this can also be used to override an existing asset (just as long as the ad is still in design stage)
2 Square boxes - Copy – this let’s you copy an ad to a campaign and flight Multiple boxes – Copy to multiple flights X Delete – press to delete ad Preview – will let you preview the ad, you can also preview the ad on a website
and send a preview link and generate an offline demo from here. Submit for approval – once an ad is assigned/copied to a published flight you
can submit the final ad to the publisher
Working with Ads
Eyeblaster Confidential
Ad Menu Bar explanation -continued
Pointing finger - Recall – when an ad is still pending approval (shown by a yellow stamp once submitted) – it can be recalled back into design state
Approve – button used by publishers to approve your ad Reject – button used by publisher to reject you ads to which they will
add the reason why they require a change to the ad Eye Length – If ad is assigned to a flight you can view the site specs Tick and ruler – validate your ad against site specs Tick and speaker – validate your ad against all campaign specs Tick and speaker – validate your ad against selected site specs Monitor and Webpage – create an offline demo of your ad Tick – Enable ad– as a default all ads are enabled Cross – Disable ad – You can only disable an ad if another ad is
already approved and enabled to run on a flight
Working with Ads
Eyeblaster Confidential
Ad status
Ad in design – ad can be deleted or asset removed and changed for other assets
Ad pending publisher approval
Ad approved
Ad rejected – the asset can be changed and then resubmitted.
Thank-you & Support
Europe: +44 20 7759 2380
Australia: +61 9698 3677
China: +86 1352 240 0592
US: +1 646 202 1320
Email:support@eyeblaster.com
Recommended