Public Health Preparedness in the Media Belen Moran State Health Risk Communicator Ethnic Media...

Public Health Preparedness in the Media

Belen MoranState Health Risk CommunicatorEthnic Media Family WeekendAthens, Georgia February 23, 2008

Importance of ethnic/minority media:

Help navigate and understand U.S. culture and regulations.

Assist generations to communicate better.

Keep culture alive.

Profile success stories.

Why cover health:

Everybody gets sick.

Brings ad revenue.

Help your community be safe.

Help your community prepare for disasters.

Prevention: Life or Death

Minorities are less exposed to disaster warnings and evacuation information.

Minorities are more likely to encounter cultural and language barriers during a disaster.

Minorities experience higher mortality and injury.

Minorities often work in recuperation efforts where they can face health risks.

PH can help you cover preparedness stories:

Provide subject matter experts.

Provide radio and TV Public Service Announcements.

Provide information that can be put in sidebars, graphics.

Preparedness mantra

All response is local.

YOYO (You are On Your Own)

Goals of GA’s Disaster Plan

Every resident knows how to protect him/herself.

Every resident knows what to do if a family member gets ill.

Systems in place to assure access to care for large numbers of patients.

Essential services continue. Economic disruption is limited.

Keep your community safe

Information helps deal with disasters better.

Know what type of disasters are more likely to occur in your area, home.

People that take preparedness actions deal with disasters much more effectively when they do occur.

Recommendations

Powerful communities know how to prepare and plan for an emergency.

Develop partnerships and outreach efforts: with cities, churches, Red Cross, etc.

Keep them informed (flu season, West Nile Virus, possible Pandemic Influenza)

Resources:

1)Emergency Preparedness for Racially and Ethnically Diverse CommunitiesNational Emergency Management SummitNew Orleans, LA, March 5, 2007Drexel University Center for Health Quality

2) Centers for Disease Control and Prevention www.cdc.gov

3) www.ready.ga.gov www.ready.gov

4) U.S. Department of Health & Human ServicesThe Office of Minority Healthhttp://www.omhrc.gov/

Belen MoranState Health Risk CommunicatorE-mail: bgmoran@dhr.state.ga.usOffice Phone: (404) 657-3288

Questions/Comments

Resources for covering public health stories HandoutBelen Moran, Georgia Department of Human ResourcesEthnic Media Family WeekendFebruary 23-24, 2008

PREPAREDNESS WEB SITESwww.ready.ga.govwww.ready.gov

HEALTHThe Office of Minority Health, US DEPT. OF HEALTH AND HUMAN SERVICES http://www.omhrc.gov/Georgia Division of Public Health http://health.state.ga.us/National Public Health Information Coalition www.nphic.org

Georgia HospitalsDISTRICT RISK COMM/PIO PHONE E.MAIL

District 1-1, Rome, Northwest Logan Boss 706-295-6649 hlboss@dhr.state.ga.us

District 1-2, Dalton, North GA Jennifer Moorer 706-272-21245, x 346 jamoorer@dhr.state.ga.us

District 2, Gainsville, North Dave Palmer 770-531-5679 dbpalmer@dhr.state.ga.us

District 3-1 Cobb-Douglas   678-784-1076 srhaynes@dhr.state.ga.us

District 3-2 Fulton April Majors 404-730-1282 april.majors@fultoncountyga.gov

District 3-3 Clayton Veronda Griffin 678.610.7259 vsgriffin@dhr.state.ga.us

District 3-4, Lawrenceville, E. Metro Vernon Goins 678-442-6909 vggoins@dhr.state.ga.us

District 3-5 DeKalb Vickie Elisa 404-294-3700 dielisa@dhr.state.ga.us

District 4 LaGrange Hayla Hall 706-845-4035 hlhall@dhr.state.ga.us

District 5-1 Dublin, South Central Laurice Bentley 478-274-7600 albentley@dhr.state.ga.us

District 5-2 Macon Jennifer Jones 478-751-6626 jcjones3@dhr.state.ga.us

District 6 Augusta Emmitt (Larry) Walker 706-729-2194 elwalker@dhr.state.ga.us

District 7 Columbus Pam Fair 706-321-6265 cajohnson6@dhr.state.ga.us

District 8-1 Valdosta, South Courtney Sheeley 229-333-5370 cdsheeley@dhr.state.ga.us

District 8-2 Albany, Southwest Carolyn Maschke 229-430-1969 cwmaschke@dhr.state.ga.us

District 9-1 Coastal (Sav./Bruns.) Ginger Heidel (SAV) 912-644-5217 gwheidel@dhr.state.ga.us

District 9-2 Waycross, Southeast Roger Naylor 912-338-5231 rwnaylor@dhr.state.ga.us

District 10 Athens, Northeast EC Kevin Wells 706-425-3310 kbwells@dhr.state.ga.us

DHR Director Office of Comm. Dena Smith 404-656-4937 djsmith2@dhr.state.ga.us

State Health Risk Comm. Belen Moran 404-657-3288 bgmoran@dhr.state.ga.us

State Public Health PIO Taka Wiley 404-657-1385 tlwiley@dhr.state.ga.us

Maria-Belen MoranState Health Risk CommunicatorGeorgia Division of Public Healthbelenmoran@gmail.com

Maria-Belen Moran is the State Health Risk Communicator for the Georgia Division of Public Health (GDPH). She is in charge of developing communication plans and messages on preparedness, prevention and mitigation of man-made or natural public health emergencies. She also serves as the State Coordinator for 18 Public Health Risk Communicators/Public Information Officers in Georgia. In addition she is an active participant in many interdisciplinary teams that work on Bioterrorism and Pandemic Influenza detection and preparedness. As of October 2007 she is part of the Drought Joint Information Center established by the Georgia Emergency Management Agency (GEMA) after Georgia's Governor declared a State of Emergency due to the water crisis in several counties. Before joining GDPH Moran was a news and assignment editor, writer and producer for different media organizations such as Atlanta based Mundo Hispanico (a Cox Newspaper), Associated Press, Reuters, CNN en Español , Andina de Radiodifusion Canal 9, and El Comercio newspaper. Moran was born in Lima, Peru but grew up in South America, the United States and Europe. She is fluent in English, Spanish and French.

Maria-Belen Moran is the State Health Risk Communicator for the Georgia Division of Public Health (GDPH). She is in charge of developing communication plans and messages on preparedness, prevention and mitigation of man-made or natural public health emergencies. She also serves as the State Coordinator for 18 Public Health Risk Communicators/Public Information Officers in Georgia. In addition she is an active participant in many interdisciplinary teams that work on Bioterrorism and Pandemic Influenza detection and preparedness. As of October 2007 she is part of the Drought Joint Information Center established by the Georgia Emergency Management Agency (GEMA) after Georgia's Governor declared a State of Emergency due to the water crisis in several counties. Before joining GDPH Moran was a news and assignment editor, writer and producer for different media organizations such as Atlanta based Mundo Hispanico (a Cox Newspaper), Associated Press, Reuters, CNN en Español , Andina de Radiodifusion Canal 9, and El Comercio newspaper. Moran was born in Lima, Peru but grew up in South America, the United States and Europe. She is fluent in English, Spanish and French.