View
262
Download
1
Category
Preview:
DESCRIPTION
A presentation of highlights from the PRSA 2012 International Conference, as presented to CT Valley PRSA (PRSA-CVC)
Citation preview
What We Learned in
San Francisco
A great dialogue is necessary for creating alignment in an
organization. Internal corporate social collaboration is the next
big thing.
- Melissa McVicker, Director of Employee Communications, Intel
is a powerful tool for helping consumer brands to move
the needle.
Transparency is a powerful tool
for helping consumer brands
to move the needle.
An organization's
actions speak more loudly
than its words.
- Bey-Ling Sha, Ph. D., APR. (Recipient of PRSA's 2012 Outstanding Educator Award)
Failing to respond can be toxic to your reputation
Research shows that if you have a bad rep and show that
you are trying to change, you get even more 'props' than a company who regularly engages in
Corporate Social Responsibility.A bad reputation can be overcome.
- June Cotte, Ph.D, Consumer Behavioral Expert and Associate Professor of Marketing, University of Western Ohio
There is a need for regulated industries to be part of the conversation on social media from a relationship management perspective. Regulators are looking at
what regulated industries are doing...who is complaining about entities?
- Denyette DePierro, J.D., Senior Counsel, Office of Regulatory Policy, American Bankers Association
Loyalty is making a comeback because it can
be integrated and tracked
via mobile.
- Dawn Marie Yankeelov, President and Founder, Aspectx
82% of consumers say their purchases are impacted by product reviews.9% of online contributors to review websites, such as Yelp, generate 80% of the content.
Opportunity can be manufactured. Prearrange opportunities and take
advantage of them.
-Biz Stone, Co-Founder, Twitter
There is no substitute for face-to-face
communication.
-Tim Westergren, Founder and Chief Strategy Officer, Pandora
To recruit top talent, small agencies should think about creative compensation strategies - perks, sign
on bonuses, flex schedules, professional development opportunities, etc.
- Jean Elizabeth Gonsoulin, President, The Gonsoulin Group
Gamification has proven an effective workplace training tool.
Employees trained by video games learn more factual information,
attain higher skill levels and retain information longer.
- University of Colorado Business School, 2010, via Shel Holtz
D, do you have any examples of companies/images to be used here.
How you prepare a client to
be his or her own PR is very important.
- Michael Steele, Political Analyst, MSNBC; Former Chairman,
Republican National Committee
- Biz Stone, Co-Founder, Twitter
“The future of PR is going the way of storytelling and narrative.”
Think of a blogger as a cocktail party host…a journalist is
someone with a microphone in a lecture hall.
Vs.
Keep pitches brutally brief.
“To a PR person, 800 words is a text message.”
- Michael Smart, Principal, Michael Smart PR
Twitter is the single greatest crisis
communication tool we’ve ever had.
- Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller
The headline today
is more important than it’s ever been.
- Dallas Lawrence, Chief Global Digital Strategist, Burson Marsteller
10 Most Common Mistakes Communicators Can’t Help But Make…
#1 Mistake: Getting Lost in Tactics– Encourage outcome-oriented mindset rather than
deliverables
#5 Mistake: Focusing Solely on a Client’s Need– Share responsibility with clients – not all about the client! – Set expectation from the beginning
#10 Mistake: Not Knowing Where You Stand at All Times– Receive regular feedback from clients
- Kate Bushnell, President & Senior Thoughtpartner, The Grossman Group
The Agency of the Future
Communications is more than the written word- Visual mediums are key (video,
infographics)
Employee of the future- Different skill set
- Janet Taylor, co-CEO and Founder, Airfoil Public Relations
Jessica Lyon@jesslyon | jessica@cocommunications.com
Danielle Cyr@daniellecyr |
danielle@cocommunications.com
New York | Connecticutwww.cocommunications.commake yourself perfectly clear
Recommended