Provocation not strategy

Why most strategy, created by strategists doesn't stick

amissingham.com!me@amissingham.com

Research

If you say you do...

Research Insight

Research Insight Strategy

Thanks, a bunch, smart arse

Then you might hear...

We could have told you that

How much are we paying him again?

Make some space on the top shelf

Let’s just quietly BIN IT!

Research Insight

Hmmm...

Strategy

Research Insight

That doesn't work, does it?

Strategy

Research Insight

How about...

Provocation

Research Insight Provocation

What was that again?

You'll more likely hear...

What does that mean to us?

What can we do about it?

Hey, maybe we need a strategy!

What can we do about it?

That leaves some head space

Research Insight

to co-create strategy

Provocation Co-created!Strategy

So, what do I do?

Co-created!Strategy

Brand or business

development

So, what do I do?

Co-created!Strategy

Brand or business

development

Campaigns

So, what do I do?

Alighting research and insight at provocation, not strategy, !is far more likely to result in

strategy that sticks.

Provocation not strategy

Documents

Coping With Anger Provocation Situations

Gender Matters - danyainstitute.org · or trauma (not intentional provocation). •View healing as healthy adjustments to cope with trauma. •The goal is to build skills, not manage

Bosworth’s take on the Melian Dialogue: A provocation too far? · The Melian Dialogue is a Thucydidean passage which inspires passion and provocation, if not actual moral horror

Publicité, communication et provocation

Dissenting Practices: Photography as provocation and document

Provocation Paper - Museums Galleries Scotland

Drug provocation test, tes provokasi obat

Landscape as a provocation: reflections on moving ...oro.open.ac.uk/7227/1/Journal_of_material_culture_pdf_version.pdf · Landscape as a provocation: reflections on moving mountains

Provocation & Movement

Criminal Law Assault And Provocation

“SHOULD THE PARTIAL DEFENCE OF PROVOCATION TO · 2 of Page 22 We begin by considering the law of provocation as it presently applies in HK. THE LAW OF PROVOCATION IN HONG KONG Provocation

A PROVOCATION: THE REVIVAL OF PRAGMATIST THOUGHT …

Media provocation (Nepal)

Open provocation

THE DEFENCE OF PROVOCATION. · THE DEFENCE OF PROVOCATION 131 and are to be followed by all courts when the question of provocation becomes an issue in relation to killing as the

SPIROMETRY, BRONCHODILATATION, BRONCHIAL PROVOCATION

Provocation and the Strategy of Terrorist and Guerilla Attacks - IILJ

VALUE OF DRUG PROVOCATION TEST - EAACI.org · VALUE OF DRUG PROVOCATION TEST . ... " A positive oral provocation test (OPT) is confirmatory for suspected NSAIDs hypersensitivity

An assessment of growth hormone provocation tests

Katherine biggs UKMW15 Provocation