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美容團購 Proposal
Media Plan Strategies
• Branding : Yahoo HK / Facebook Fan Page
• Sales driven/ Database Collection: Discuss HK/Mingpao/ Maximizer/Facebook Banner Beauty Exchange/ Mingpao/ Amy Blog EDM
Screencap
Yahoo HK – Homepage – Static Mantle
Discuss HK – Homepage – LREC
Discuss HK – Run of beauty section – Super Banner
Mingpao – Run of site– Standard Banners
Maximizer - Run of Lady Network – Standard Banners
Beauty Exchange EDM
Amy Blog EDM
Mingpao EDM
Facebook Fan Page Showcase – ubuyibuy
- Wall
Facebook Fan Page Showcase – ubuyibuy
- Event
Facebook Fan Page Showcase – ubuyibuy
- Promotion
Facebook Fan Page Showcase – ubuyibuy
- Event
Facebook – Run of site – Social Ad
Site Profile
Discuss HK
Discuss HK is the no.1 online Forum in Hong Kong, reaching out to over 400,000 unique users per day consisting of Hong Kong users and Chinese living overseas.
Being one of the highest- ranking and highest-reaching Chinese forum with more than 1 million registered members.
Discuss HK
Age Gender
Education levelMonthly Income
Homepage monthly pageviews: 28 millions
Beauty Exchange
Beauty Exchange is one of the most popular Beauty & Fashion Communities for Women in Hong Kong.
Since its establishment in 2003, Beauty Exchange’s membership has quickly risen to exceed over 75,000 members who are actively engage in sharing of ideas, opinions and products exchange.
The philosophy of “Sharing is Beautiful” and “Wisdom of Crowd” has become the key driving forces behind the organicgrowth of the website.
Gender
Age
TrafficMonthly Pageviews: 55 millions
Monthly Unique Users: 370,000+Registered members: 75,000
Beauty Exchange
TrafficRegistered members:2.9 millions +
GenderFemale 52%Male 48%
Age13-17 16%18-24 43%25-34 27%35+ 14%
Maximizer – Lady Network
Website3 Weekly (3週刊) Jessica HK Omart
3boys2Girls (三男二女討論區 ) - Female
Jessica Weekly Openrice
Amy Magazine Jet So Guide Oriental Sunday (東方新地 )
aNews Kongsolo Pet Say
Asiadog - Female Lady First Qooza
BB-Land Lalulalu Qooza - Beauty & Fashion
Beautylife Lemon Forum SC Media
Bee New Monday Lemon Music Sing Tao (星島日報 ) - Female
Black HK Lemon Tutor Travellife
Bobeboo (寶寶好 ) Lisa HK (Lisa味道 ) Ufood
C9Web Livdig Valupedia
Fashion & Beauty Lovelyish Valuup
Food Para Marie Claire Video1314
Get Jet So Marie Claire HK Wedding100Fun
GMT8 Ming Pao Weekly (明報週刊 ) Weekend HK (新假期 )
Health V Moobi Town WholeHK (香港全城討論區 ) - Female
HK Daily News (新報 ) MoreHK Wmoov
HK Headline (頭條日報 ) My Radio Xmami (潮爆媽媽 )
HK-Pub - Female MyDrDr XP Weekly (快週刊)
HKYoula (CN IP targeting) New Monday ( 新 Monday) Yoho HK - Female
Jackso Daily Jacso Blog Jessica Code
Mingpao is one of the popular news portal that provide most updated news and entertainment sub channels like travel and Leisure.
Mingpao
TrafficMonthly Unique Users: 370,000+
GenderFemale 41%
Male 59%
Age20-25 6%
26-35 27%
36-45 37%
46-55 22%
>56 8%
Mingpao
Educational LevelSecondary 21%
Post secondary 10%
Degree Holder 66%
Others 3%
Monthly Income15,000- 30,000 39%
30,001- 40,000 22%
50,000+ 21%
Others 18%
Yahoo is one of the most famous portal in Hong Kong.
Its Comprehensive channels include News, Finance, Entertainment, Sports, Style, Auctions, Blog, Movie, Travel, Games e.t.c.
Yahoo HK
Yahoo HK
TrafficMonthly Pageviews: 375 millions
Monthly Unique Users: 6.4 millions
GenderFemale 49%
Male 51%
Age<13 10%
13-17 11%
18-24 23%
25-34 29%
35-54 23%
>54 4%
Level of Engagement
Avg. time spent per user per
month: 127 minutes
Monthly Hong Kong sites market share
- Portal Frontpage
Thank You
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