View
230
Download
2
Category
Tags:
Preview:
DESCRIPTION
This is a part of the integrated Industry Internship project which gave us immense experience and a great opportunity to work in the industry before graduation. This document contains some of my work done in logo design , t shirt graphic design, and story pitches at 17dnorth
Citation preview
MONOONE
ONLYSOLE
THE
PROJECT
designing innovations. innovating designs.
* acknowledgementI would like to extend my gratitude to the college and my mentor Lavina Bhasker for this wonderful opportunity to be able to document a unique experience of learning the tactics and fine skills of the industry as a graphic design intern.Also I am extremely thankful to all the lovely people at 17dnorth
who gave me a space not only in their office but also their cars, teaching me so many things about graphic design and branding. My mentor and boss at 17dnorth, Mr. P Sandeep Dev for
his constant time and belief in my work and also the advice for it is through his constant pushing through and experience that I write this.Also, Pranati Khanna for not only being an amazing friend
but also a teacher and fulfilling my wish to learn making digital illustrations.
Anmol Loonia
certificate*
This is to certify that the Industry Internship titled “The Onle Project” is a record of work done by the student, Anmol Loonia - 061075500006 as a Regular student for the degree of B.Des Fashion Communication during the period of June 2013 to July 2013, which represents as independent work of her design internship at 17dnorth and does not form the base for any previous work.
PLACE: Bangalore
DATE :
Under the Guidance
Mrs. Lavina Bhaskar Assistant Professor
Department Of Fashion Communication National Institute of Fashion Technology
Bangalore - 560102.
------------------------ ------------------------ ------------------------ (External Jury Member) (External Jury Member) (External Jury Member)
------------------------ (External Jury Member)
joiningletter *
Plot No. 407, H.No. 45 | Road no.81, Filmnagar, Jubilee Hills | Hyderabad 500 033 | Ph.no : +91 9703690999www.17dnorth.com | www.facebook.com/17dnorth | www.twitter.com/17dnorth
designing innovations . innovating designs
To,NIFT, Bengaluru,India
Subject - Internship joining letter
Dear Sir/Madam,
Ms. Anmol Loonia has been awarded an internship with our design studio, 17dnorth from 20th May 2013 to14th July 2013. She would be working with us as a design intern and would work on live graphic design projects.
We request you to consider this as an appointment letter, and provide Anmol with the said period for her Internship with us.
Mr. P Sandeep Dev, Creative Head 17dnorth, would be her Mentor for the said duration.
Thanking You,
Yours Sincerely,Sayalee SharangpaniDesign Head,17dnorth
leavingletter *
leavingletter
tableofcontents*
17d
Who we are ?
About 17d
What we do ?
People at 17d
Organisation Structure
Process flow
Clients
1
4
5
8
9
13
15
17
tableofcontents
Project 01 - Chutneys
Project 02 -Oinck
Project 03 - Social Saturday
Project 04 -2020 Movie League
Project 05 - Colors
Project 06 - McHealthGrid
Project 07 - Svark
Project 08 -17dnorth
Project 09 - Icon design
Authorspeak
1
4
5
8
9
13
15
17
19
21
25
33
37
41
47
51
55
59
we are 17dnorth
design + strategyfor the real world
design + strategyfor the real world
we are 17dnorth
innovation seeds brands
brands build loyalty
loyalty sustains business
start with design . start with innovation.
who we are *around us , inform and accustom ourselves and then make choices to provide you with end to end design solutions. At 17d, we put in all our heart and soul to make our communications real. A brainchild of 2 designers, 17dnorth offers simple, engaging, inspiring and relevant designs to suit the environment and the user with a blend of Research,Design, Innovation,it is right place to achieve design and business goals with some enthusiasm and passion!
17dnorth started as an ambitious idea . The idea grew up to become big and strived to build a dream of intelligent design in Hyderabad. Today 17dnorth is a storehouse of talented eclectic minds in various skill set putting in both our brains and our heart to provide all their enthusiasm and design solutions to each project that comes our way.
Our works span various industries like branding, User, UX, Product design.We experience the world
4
about17d *With core capabilities of designers from different fields of interest, 17dnorth offers a complete Design window and helps to identify potential, explore new avenues and build strategies leading to results.At 17dnorth more focus is on User Experience Design by research based Innovation, Design Thinking,Strategy + Implementation and arriving at tangible solutions by meeting User expectations and organizations bottom line.
At 17dnorth, we live and breathe design. Our sweet spot is a balance between bottomline-raising logic, endearing details and a consistent voice across touchpoints. We bring both our brains and hearts to work, making sure our solutions not only fit, but also create deeper lasting engagements. We look out for brands as well as their customers. With our love for craftsmanship and care, we like to create art that addresses the soul through small joys, surprise, optimism and sensory delight.
5
new times new projects
new people new processes
new ways to make communication real
what we do *
strategy
Strategy comes first, so if you’re looking for innovating,communicating and adding value to an existing or new product, consider the right incubator and making the most of it.
design
Design is like life to us. We broaden your scope of what design can contribute to the world - making your design not just more intoned with the users but also for your goals, hopes and dreams.
experience
At 17d, we find ways to make our communication real. We provide the client and end user, information through multiple touchpoints ,digital systems, environments and strategies.
8
sandeepdev *
sayaleesharangpani *
THE MINDS BEHIND THE IDEA
The Rockstar as he is called, Sandeep is the co-founder and the face of 17dnorth.
A UX designer, Sandeep can churn ideas and concepts in minutes and can slice you to pieces if the alignments are not right. A big foodie, typography lover and the master of bad one liners. He has an awesome sense of colour and type, and can practically do anything except write a blog.
The Buddha at office, Sayalee is the driving force behind 17dnorth and also the co-founder.
With an eye for observation, she pays attention to details and is fondly called the “quality control manager” at work. Loves food, all things colourful and is “when-her-ear plugs-are-on” singer. She brings a bundle of creative ideas, excellent copy and stories of “how-pune-people” are awesome.
9
sandeepdev
They say that behind every successful man there is a woman.
Here, the woman sits right beside him.17dnorth was incepted by a husband-wife duo from NID (National Institute of Design). While Sandeep is a maverick in creating user centric design and has a passion for creating brand positioning for start-ups, Sayalee is into industrial design and loves creating unique furniture. When the couple is not experimenting with designs, they are seen experimenting with cuisines with the team after work
The 17d design house in Jubilee Hills is where it all sstarts. Right from brainstorming , deliverance to UNO.
THE MINDS AT work
pranatikhanna shikhasingh aniruddhachatterjee sandeepdev
11
THE MINDS AT work
A normal day at 17d consists of loads of doodling,greentea,nutella,apple product boasting and Nutella in between work. We at 17d design solutions in the way that suits us the most - chilling.
organisationstructure*
Client ServicesMarketing
Operations Head
13
organisationstructure
Director
Design Head
Communication
Client ServicesAccounts
Illustrator/2D Visualiser
Snr Graphic Designer
Graphic Designer
UI Designer
Trainee/Intern
Marketing
Operations Head
The organisation structure is a very simple structure which is only divided into two branches as namely operations and design head and all the other people directly reporting to them.
a banalyse build create
We believe in listening. Your business, your
values,goals and objectives – all at our concern. We believe that every product is
but a representation of the brand and brand a personification of the
person behind it.
We go the root, understand and explore the plethora of possibilities that we can build around your
objectives,goals,product and target market considering the
psychology and demographics making our effort to
understand the end user as much as we understand you.
processflow
15
b c dbuild create deliver
We live and breathe design at 17dnorth, so much as to create a sweet balance between – effectiveness, simplicity and details – so
endearing that they leave an impact.Our designs are based on well planned insights and familiarity to the end users.
We do what what we say – we deliver. We put in all our effort to translate your
objectives and our ideas into products,print,web,campaigns and brand collaterals.We make communication come to life at
17dnorth.+
16
ourclients
17
18
internshipproject*
20
01
logo redesign | brand identity
ChutneysTo design a new and modern identity for the
famous chain of South Indian restaurants and coffee joints in Hyderabad keeping in mind its ethnicity and palate.
previous logo
proposedidea
Basic wireframe on which the logo is developed
21
logo redesign | brand identity
proposedidea
ideaprocesses|
different options given
Variations explored:
COLOR PALETTE
The initial idea proposed for the typeface to be used to make the logo is modified further to make a basic design that looks like as shown below.
22
ideaprocesses|
variations explored:
COLOR PALETTE
The initial idea proposed for the typeface to be used to make the logo
is modified further to make a basic design that looks like as shown with
a variation in colour as well depicting the green colour of the coconut leaf.
23
ideaprocesses|
theoinckproject*
theoinckproject
02
illustration| graphic design
Oinck!A line of funky new t shirts with graphics sarcastic and funny both at the same time, thus making it easily wearable for both the sexes.Its the new Oinck thing in town!
I worked on a lot of t shiirt designs, ideas and illustrations on paper before we actually put it down digitally.Since this is a new brand , a marketing strategy was also developed as to how to make it more accessible and visible to the youth, which is the target market here.
SUPERHEROESA superhero tee always works no matter what. Thus
the idea of developing this graphic was to develop not only a smart and funny superhero t shirt but also
a smart and pun-ny superhero t shirt.
HOUSE OF STARK HOUSE OF STARK
EXPLORATIONS :
HOUSE OF STARK
26
ideaprocesses|
FOOD AND DRINK
EXPLORATIONS:
WORLD PIECE WORLD PIECE
To develop pun intended and nice t shirts on a theme inspired by food and drink. After all everyone loves
and lives for a slice of pizza, a mug of beer and a glass of wine.
ONELINERS
27
ideaprocesses|
FOOD AND DRINK
28
ideaprocesses|
29
ideaprocesses|
OINCK!
ideaprocesses|
T SHIRT VARIATIONS :
Size of artwork (in inches) :
oinckfacts
31
ideaprocesses|
Size of artwork (in inches) :
marketingprocesses|
oinckfactsThe Oinck campaign spread over the internet and around the city was designed in a fol-lowing few steps :
Whats your Oinck ? A video being made asking people to put their best Oinck moment and create a fun visibilty method for the brand.
Oinckfacts I designed the Oinck facts on the basis of the age old 8facts concept of giving people trivia over pigs - random trivis about their food, hygiene or just an Oinck.
OinckfaceRun a contest on facebook asking people to put up their best Oinckface losing all inhibi-tions and walking home with aan Oinck goodie bag.
32
03 SocialSaturdayTo design a logo for a venture called Social Saturday which a weekend to weekend corporate social responsibility event held by Sloyd Ventures for the needy and the underprivileged.
At Sloyd, last working Saturday of every quarter is very special to all of us. One of Sloyd’s important objec-tives is to share the company’s well-being with the rest of the society; its mission is to fulfill not only its own dreams, but also the dreams of the neighbors who are less privileged to do so on their own.Social saturday is the face for em-ployees and sloyd communityto make them involve in these pro-grams.In a nutshell is a channel for corporate social responsibility of Sloyd.Thus working on the brand logo and look for the same.
logo design | brand identity
LOGO PROCESS
The concept here taken to design the logo of So-cial Saturday is two S intertangling within each other to form a weave structure which indicates astrong bond to last.
33
logo design | brand identity ideaprocesses|
EXPLORATIONS:
ideaprocesses|
FINAL OUTCOME :
35
36
04 2020 MovieLeagueTo design a logo for a movie festival which will run 20 movies - one - every Sunday giving the partici-pants get a chance to watch the movie free if they win. This content is called the 2020 Movie League
logo design | brand identity
LOGO PROCESS
37
logo design | brand identity ideaprocesses|
FINAL OUTCOME :
38
logo design | brand identity
yearsyears
Facebook cover photo designed for the Ynew 20 20 Movie league event. Also a badge designed for the same on the event of 100 years of Indian cinema
facebookcover|
39
logo design | brand identity ideaprocesses|
Badge designed for the 2020 movie league under the same that is used as a dual purpose log oand a batch for the time
the festival runs.
2020 MovieLeague40
05
media pitch| graphic design
Colors.To learn how to conduct a pitch and develop an area of interest for the client to get rebranding done. A pitch is very important for any client. Here it is important to understand the dynamics of this brand and hence conduct a pitch for the same to get the project in hand.
A pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A pitch is essentially designed to be ei-ther an introduction of a product or service to an audience who knows nothing about it, or a de-scriptive expansion of a product or service that an audience has already expressed interest in.
what is a pitch? colors as a brand.A pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A pitch is essentially designed to be ei-ther an introduction of a product or service to an audience who knows nothing about it, or a de-scriptive expansion of a product or service that an audience has already expressed interest in.
Comfort and quality with fashion
Unbelievable prices aiming at the common man
Wide variety of clothing from formals to casuals
Competitors -
Brands like –
Scullers OptionsNetplayUrbanaRuggers John MillerDenizen etc.
brandresearch.
At retail stores like - Brand FactoryReliance TrendsCentralShoppers Stop
Target market - Middle class income group. 18 – 40 years of age
Spending capacity is limited Crowd looking for affordable fashion at low prices
Bargain plus brand shopping
41
media pitch| graphic design
colors as a brand.
thebuyer.
‘We shop one time in a year. We shop for the whole year together. Low prices and good quality
is all we want.’
‘I’m getting a brand and a price which is a steal.Why not? ‘
‘Buying at a bargain for daily wear is okay. Cheap and good quality.’
‘I’m a student, I cant afford anything than this.I’m getting three t shirts for 799, whch is very good.
“
“
The common man
The guy who just started earning
Call center professionals
Students
Comfort comes before fashionAffordability comes before fashion
The buyer is the -
Thus conducted a buyer and competitor study for the apparel brand which is for a more middle income group by visiting comppetitive brands and outlets like Chermas , Reliance Mart and Brand Factory that sell bargain shopping.With the collected data and the information of how the buyer is the moodboards and color palettes for the brand are also suggested with two variations as shown further.
media pitch| graphic design
42
media pitch| graphic design
storyboard.
quality COMFORT
affordabilityaffordability
quality
COLORS APPAREL: STORY BOARD STORY BOARD
COLOR PALETTE 1
COLOR PALETTE 2
OPTION 1
43
media pitch| graphic design
storyboard.
COMPETITORS:
LEADERS:
A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like
- Megamart-Denizen- Peter England-Reliance Trends-Cherma’s-Cottons by Century
Brand factory - that sell an array of brands bringing to the consumer fashion at affordable prices.
modern
trustworthystylish
STORY BOARD
A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like
- Megamart-Denizen- Peter England-Reliance Trends-Cherma’s-Cottons by Century
Brand factory - that sell an array of brands bringing to the consumer fashion at affordable prices.
TRUSTWORTHY AND MODERN ASPIRATION BOARD
ELEMENTSCONCEPTS
The dreams are
BIGGER
BETTER
The life -
STYLISH
The clothes are
It was conceived with a vision to deliver unmatched affordability, quality and choice of prod-ucts and services to the consumers. Colors Apparels caters to a larger consumer base since its inception.It has taken the uncharted path of reaching out to newer markets, smaller towns and offeringthe extreme value proposition to consumers
ASPIRATION BOARD
A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like
- Megamart-Denizen- Peter England-Reliance Trends
OPTION 1
44
media pitch| graphic design
storyboard.
quality COMFORT
affordabilityaffordability
quality
COLORS APPAREL: STORY BOARD STORY BOARD
TRUSTWORTHY AND MODERN
COMPETITORS:
LEADERS:
A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like
- Megamart-Denizen- Peter England-Reliance Trends-Cherma’s-Cottons by Century
Brand factory - that sell an array of brands bringing to the consumer fashion at affordable prices.
modern
trustworthystylish
STORY BOARD
A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like
- Megamart-Denizen- Peter England-Reliance Trends-Cherma’s-Cottons by Century
Brand factory - that sell an array of brands bringing to the consumer fashion at affordable prices.
OPTION 245
media pitch| graphic design
storyboard.
OPTION 246
06 McHealthGridThe motive of this project is to design a logo for McHealthGrid as a brand that not only speaks of the name but is friendly enough for everyone to cater to.
logo design | brand identity
McHealthGrid,as it sounds is a health and medicare brand that provides easy medication and health solutions to the common man. McHealthGrid is a solu-tion to everyday illnesses and is a prestigious health brand and upcoming chain of stores in Hy-derabad.McHealthGrid is looking for options that are not only very contemporary for a healthcare brand but also radiate a very warmm feeling or a feeling of ac-ceptance towards the brand.
LOGO PROCESS
47
logo design | brand identity ideaprocesses|
FINAL OUTCOME :
48
OTHER EXPLORATIONS :
mchealthgrid mchealthgrid
BLACK AND WHITE:
logo design | brand identity
49
ideaprocesses|
BLACK AND WHITE: FINAL OUTCOME :
logo design | brand identity
50
07 Svark.Svark is a medicine vending machine concept for various ,edicines that could be used for daily purposes.The customer could use the machine with a simple interactive vending system when in need of it .
logo design | brand identity
To design a logo for the medvend machine keeping in mind the dynamic nature of the interactive UI interface it works on. Also, a modern and health oriented concept that could look good on a vending machine.
LOGO PROCESS :
BLACK AND WHITE:
51
logo design | brand identity ideaprocesses|
BLACK AND WHITE:
FINAL OUTCOME :
svark
52
OTHER EXPLORATIONS : BLACK AND WHITE:
FINAL OUTCOME :
logo design | brand identity
53
ideaprocesses|
BLACK AND WHITE:
logo design | brand identity
FINAL OUTCOME :
OTHER EXPLORATIONS :
54
08
content | web design
17dnorth!To start off with - working on the website and the layout of the new 17dnorth website - also work-ing on the content of the 17dnorth website that is yet to be launched.17dnorth provides end to end design solutions.The content is worked upon by me.
55
content | web design finalcontent|
Innovation seeds brands
Brands build loyalty
And loyalty sustains profits
Start with design . Start with innovation
who are we ?17dnorth started as an ambitious idea . The idea grew up to become big and strived to build a dream of intelligent design in Hyderabad. Today 17dnorth is a storehouse of talented eclectic minds in various skill set putting in both our brains and our heart to provide all their enthusiasm and design solutions to each project that comes our way. Our works span various industries like branding, User, UX, Product design.We experience the world around us , inform and accustom ourselves and then make choices to provide you with end to end design solutions.
At 17d, we put in all our heart and soul to make our communications real.
We are 17dnorth.
what we do?
At 17dnorth, we live and breathe design. Our sweet spot is a balance between bottomline-raising logic, endearing details and a consistent voice across touchpoints. We bring both our brains and hearts to work, making sure our solu-tions not only fit, but also create deeper lasting engagements. We look out for brands as well as their customers. With our love for craftsmanship and care, we like to create art that addresses the soul through small joys, surprise, optimism and sensory delight.
ABCD
Analyze – We believe in listening. Your business, your values,goals and objectives – all at our concern. We believe that every product is but a representation of the brand and brand a personification of the person behind it.
Build- We go the root, understand and explore the plethora of possibilities that we can build around your objectives,goals,product and target market considering the psychology and demographics making our effort to un-derstand the end user as much as we understand you.
Create – We live and breathe design at 17dnorth, so much as to create a sweet balance between – effectiveness, simplicity and details – so endearing that they leave an impact.Our designs are based on well planned insights and familiarity to the end users.
Deliver – We do what what we say – we deliver. We put in all our effort to translate your objectives and our ideas into products,print,web,campaigns and brand collaterals.
56
09
content | web design
IcondesignTo design monochrome frame of icons for the app made by a client Tesa for the various themes give such as agriculture/sales/tourism/wildlife/environmental/estate/healthcare/medicine and more.
$ $%$
$$
SALES AND FINANCE
TOURISM
HEALTHCARE
REAL ESTATE
57
content | web design iconsfinal|
TOURISM
REAL ESTATE
AGRICULTURE AND NATURE
ENVIRONMENTAL
ENTERTAINMENT
COMMERCIAL
UTILITIES
58
authorspeak *
59
17d was not just an eight week long mandatory internship that I somehow pushed through it was an experience.It is funny when how I stepped out in the world for the first time I was stung by confidence in boosts and pieces, working for a week in th e design studio setup - failing - losing hope and false pride
and then coming back to reality and building your faith all over again in your work.Everyday at 17d came with a lot of fun snd it is beautiful how I’ve learnt to work while being happy.I’ve learned all that I’ve ever wanted to at 17d, being a core writer at heart and never really really attached to the graphic part, it was always my writing that overshadowed my work, there waks always concept ruling my design with most of it majorlyy failing on the deign aspect,8k weeks down at 17d, I’m older and oh yes , I can now confi-dently work on the end product I decide to have and successfully get it by the time I finish working on it; Another important thing , probably what I can call the most important here is how I’ve learned to work in deadlines - which I assume is not only good for an office atmosphere but also in life. Character illustra-tions and logo design are a .cup of tea I can take with ease now. The eight weeks spent at 17d, there
was so much I could absorb,there’s so much I did - the experience has been amazing in every true word of what I say here.
More power and love to 17d!
60
61
Recommended