Project 3 [Adult Swim] Presentation

RACHELLE JACKSON | JENNA BIVONE | DEMETRI WILLIAMS

GENERAL ASSEMBLY | UXDI PROJECT 3

VIEWER PROFILE60% Male | Median Age: 24 Multi-screen viewers who tend to watch the shows live (92% among 18-34)

Original and Acquired Animated and Live-Action Series for Young Adults.

OFFERING

TOP SYNDICATED SHOWS

TOP ORIGINAL SHOWS

2

THE PROBLEM

Cartoon Network’s Adult Swim app currently lets users watch any of their historic programming and, if they’re cable customers, keep up with the latest episodes of their favorite shows.

Adult Swim wants to get away from an ad-based business model and re-engineer their app to allow cord-cutters (users without a cable account) to access all their content, ad-free, via a premium service. They also want to help users new to their programming discover new shows and share clips with their social networks.

COMPETITIVE ANALYSIS

*Source: App Annie (Ratings from Oct - Dec 2015) | NA = Not Available

�4

BEST PRACTICES‣ Supported on Multiple Devices ‣ Ability to Preview Content ‣ Special Feature Offerings

SITE MAPCURRENT APP

5

6

USER FEEDBACK7

SOCIAL MEDIA | FORUMS

USER SURVEY8

KEY TAKEAWAY

n=29

• Top Feature Preferences Included: ‣ Multiple Devices ‣ Search Function ‣ Downloads ‣ Personalized Content ‣ Games and Activities

USER INTERVIEWS9

PERSONAS

STREAMING‣ Netflix ‣ Hulu ‣ Amazon Prime ‣ YouTube Red

DEVICES‣ Phone ‣ Tablet ‣ PS4 | Wii ‣ AppleTV ‣ Chromecast ‣ Roku

SOCIAL MEDIA‣ Facebook ‣ Snapchat ‣ Instagram ‣ Twitter

High Quality Streaming is

Expected

Multiple Devices are

Required

Social Sharing is Minimal

Created by Roy Martensfrom the Noun Project

TYLER

10

Free games… I’d get it for the games.

Hi, I’m Tyler. I love to game and watch [adult swim]. I enjoy sports, music, hanging out with friends, and streaming stuff. I currently don’t have cable so I search everywhere for free content.

I want to make my own experience.

OPPORTUNITIES‣ Access to new episodes and

exclusive content ‣ Share button ‣ Home screen customization Cr

eated by gilbert bages

from the Noun Project

NEEDS‣ Way to stream new shows

and share funny content ‣ Customizable features ‣ Access to games in the app

PAIN POINTS‣ Annoying ads ‣ Boring apps without games ‣ Leaving the app to do things

AVID GAMER

MALE | MID 20’S

BRUCE

11

I used to watch a lot but I don’t like the new shows.

Will there be content I can’t get anywhere else?

OPPORTUNITIES‣ Easy cancellation ‣ Premium ad-free content ‣ Older shows and new content

to give feedback on ‣ Access on multiple devices ‣ Downloadable content

Created by gilbert bages

from the Noun Project

NEEDS‣ Way to stream [as] content ‣ Full library of shows ‣ Use on multiple devices

PAIN POINTS‣ Lack of content and features ‣ Current programming ‣ Intrusive Ads ‣ Cancelation process

FORMER FAN

MALE | MID 30’S

Hi, I’m Bruce. I used to watch a lot of adult swim and be an avid gamer. I spend my time working, being with friends and family, reading, and watching videos. I currently don’t have cable so I use streaming services to watch TV shows and movies.

12[ADULT SWIM] ACCESSTHE SOLUTION

CUSTOMIZATIONPersonalized Selection of Shows & Features

EXCLUSIVE CONTENTNew Content Only Available In The App

GAMESGaming Account Access & Tracking

‣ Skins & Widgets ‣ Full Show Library ‣ Voting on Content ‣ Sharing of Content

“What are Bumps?”

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“COMP”WIREFRAMESKETCH

14MOBILESKETCHES

15TABLETSKETCHES

WIREFRAMES

16

Access all of your favorite Adult Swim shows and games

anytime, anywhere

See it in action

ALREADY HAVE ACCESS? SIGN IN NOT CONVINCED?

SETTINGS

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SITE MAPNEW APP

‣ Show Clips ‣ Bumps

USER TESTING18

ITERATIONS

FIRST ITERATION (5 USERS)‣ Changed Name ‣ Removed Video from Onboarding ‣ Changed Color of Icons on Plan Features

Page to encourage awareness ‣ Added Notifications on Home, Widget, and

Show Pages to demo customization features ‣ Added Long tap Interaction on Show Page

Image (for adding content to home screen) ‣ Added Settings Icon to Header

SECOND ITERATION (6 USERS)‣ Added Box around Intro Demo Prompt and

Changed Font Color to make instructions clearer ‣ Increased Font Size on Show Pages ‣ Add Pages to Home Screen Functionality

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ONBOARDINGPROGRESSIVE

[adult swim]

GOT IT!

ADD CONTENT TO

YOUR HOME SCREEN

BY CLICKING THIS ICON

[adult swim]

Psst! Want some Skins and Widgets? Check it out.

GOT IT!

DAILY SCHEDULE

EXCLUSIVE UPDATES

LIVE SIMULCAST

GAME TRACKER

SOCIAL MEDIA

WATCHLIST

BUMPS

WIDGETS

What are you waiting for? Click it and add a widget.

GOT IT!

SPACE GHOST

SEASON 1

SEASON 2

SEASON 3

SEASON 4

SEASON 5

SEASON 6

SEASON 7

SPACE GHOST COAST TO COAST

Knock! Knock! Long tap image to add this show to your home screen.

GOT IT!

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EXCLUSIVESVOTING FEATURE

[adult swim] PILOTS

2:18 / 2:18

VOTE

OR

WATCH NEXT PILOT

[adult swim] PILOTS

VENTURE BROTHERS FROM ANOTHER MOTHER

AQUA TEEN HUNGER FORCE MEATWAD ON THE MOVE

SQUIDBILLIES BATTLES IN THE BUSH

MR. PICKLES MR. PICKLES’ PRIVATES

THE BRAK SHOWBRAK BECOMES A BREAKDANCER

SUPERJAIL!THE WARDEN’S WRATH

BLACK DYNAMITEMIND EXPLOSION

PICK A PITCHED SHOWWATCH IT FROM BEGINNING TO ENDVOTE THUMBS UP OR TRASH IT

WATCH AND

VOTE

PILOTS

GAMES

EVENTS

FEATURED

[adult swim] EXCLUSIVES

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USER FLOWPHONE | TABLET

FORMER FAN

MALE | MID 30’S

BRUCE

Wanting to watch his favorite cartoon on NETFLIX for an

original [AS] show.AQUA TEEN HUNGER FORCE!

Wanting to watch his favorite cartoon on NETFLIX for an

original [AS] show.AQUA TEEN HUNGER FORCE!

Discovering itsNOT

AVAILABLE

Discovering itsNOT

AVAILABLE

Searches online for

viewing options

Searches online for

viewing options

Finds success in his search

[ADULT SWIM]Streaming

Finds success in his search

[ADULT SWIM]Streaming

21BRUCEUSER JOURNEY FORMER FAN

MALE | MID 30’S

BRUCE

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CLICK TO VIEW PROTOTYPE