Professionalizing Your Online Presence

““Professionalizing your Professionalizing your online presence”online presence”

About Courtney:About Courtney:Honors graduate of Bentley University with a Honors graduate of Bentley University with a

Bachelor of Science Degree in Marketing. I am a social Bachelor of Science Degree in Marketing. I am a social media marketer, who has worked for a variety of media marketer, who has worked for a variety of organizations including the Boston Ballet, Sophist organizations including the Boston Ballet, Sophist

Productions, New Seabury Corporation, SocialVibe, Microsoft Productions, New Seabury Corporation, SocialVibe, Microsoft Students to Business and Experience Inc. I have extensive Students to Business and Experience Inc. I have extensive

experience in the marketing aspects of social media. I experience in the marketing aspects of social media. I maintain my own blog where I write about trends in social maintain my own blog where I write about trends in social

media and help others use social media tools to network and media and help others use social media tools to network and maintain their online presence. I am also currently a social maintain their online presence. I am also currently a social

media columnist at the Examiner (Examiner.com). media columnist at the Examiner (Examiner.com).

Contact Information:Contact Information:Twitter @Courtspencer Twitter @Courtspencer

Email: Email: Court12.spencer@gmail.comCourt12.spencer@gmail.com Blog: Blog: http://Courtspencer.wordpress.comhttp://Courtspencer.wordpress.com

TopicsTopics

► Why the internet is an important reputation and Why the internet is an important reputation and personal branding tool.personal branding tool.

► Overview of the Web 2.0 tools used for recruiting. Overview of the Web 2.0 tools used for recruiting.

► How to monitor and professionalize your online How to monitor and professionalize your online presence.presence.

► Q&AQ&A

The Web 2.0 eraThe Web 2.0 era

► New web 2.0 technologies New web 2.0 technologies are changing the approach are changing the approach to the traditional job and to the traditional job and recruiting searches. recruiting searches.

► No longer are job searches No longer are job searches and recruiting efforts and recruiting efforts confined to just your confined to just your resume.resume.

► It’s all about your web It’s all about your web presence! presence!

►FacebookFacebook►TwitterTwitter►LinkedinLinkedin►MySpaceMySpace►Ning Ning ►FriendsterFriendster

Social NetworkingSocial Networking ► Social Networking sites Social Networking sites

are now more popular are now more popular than ever. than ever.

► These sites are now a key These sites are now a key component in helping to component in helping to personally “brand personally “brand yourself,” professionalize yourself,” professionalize your image and network.your image and network.

► But, like they say….with But, like they say….with any great power, comes any great power, comes great responsibility… great responsibility…

Did you knowDid you know….….

► Over 60% of college admissions officers, employment Over 60% of college admissions officers, employment recruiters and company managers use social networks to find recruiters and company managers use social networks to find out your personal information.out your personal information.

► 34% of hiring managers dismissed a candidate based on 34% of hiring managers dismissed a candidate based on what they found on their social profiles. what they found on their social profiles.

► 29% of candidates had poor communication skills29% of candidates had poor communication skills

► 24% of hiring managers found information that was used to 24% of hiring managers found information that was used to hire a candidate. hire a candidate.

► 40% of candidates were a good fit for the company’s culture40% of candidates were a good fit for the company’s culture

► 48% of candidate background supported their qualifications 48% of candidate background supported their qualifications for the jobfor the job

Still not convinced that having Still not convinced that having a positive and professionalized a positive and professionalized

online presence matters?online presence matters?

Real life Real life ExampleExample

► The story of “Intern Kevin The story of “Intern Kevin Colvin”Colvin”

► When you Google “Kevin When you Google “Kevin Colvin” this picture now Colvin” this picture now appearsappears

► Kevin is now finding it Kevin is now finding it impossible to land a new impossible to land a new job along with salvaging job along with salvaging his professional his professional reputation. reputation.

► This could happen to you!This could happen to you!

……Moral of the Moral of the story…story…

► Managing your online presence is crucial in Managing your online presence is crucial in today’s web 2.0 environment!today’s web 2.0 environment!

► Employers are turning to social networks Employers are turning to social networks more than ever to help in their recruitment more than ever to help in their recruitment efforts. efforts.

► And don’t forget that your current co-workers And don’t forget that your current co-workers and managers are keeping tabs on your and managers are keeping tabs on your profiles as well!profiles as well!

Tools and Tips to help Tools and Tips to help professionalize and Monitor professionalize and Monitor

your online presence your online presence

Use “Twitter Search” to monitor the Use “Twitter Search” to monitor the use of your name.use of your name.

Bing your name!Bing your name!

In In Conclusion…Conclusion…

►Every action that you take on the web is Every action that you take on the web is put into your permanent online record.put into your permanent online record.

►Your best plan of action is to feed your Your best plan of action is to feed your record with positive images, jobs, and record with positive images, jobs, and words. words.

►And remember Bing never forgets!And remember Bing never forgets!