Principles of Good Print Design

Principles of Good Print Design

Module 3, Unit 5

Module 3, Unit 5

“Designers inspire, provoke, validate, entertain and provide utility for people. To truly connect, designers need to have compassion and empathy for their audiences. Designers need to understand the relationship between what they produce and the meaning their product has for others.”

AIGA, Ethnography primer

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Alumni Video – Working with Print Media

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Proximity

Four Basic Principals of Design

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Alignment

Contrast

• With size, value, color and type

• White space

Repetition/Consistency

PRO XIMITY

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DairyMilkEggsCheeseGrainBreadRiceFruitApplesBananasStrawberries

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DairyMilkEggsCheese

GrainBreadRice

FruitApplesBananasStrawberries

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Alignment

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REPETITION/CONSISTENCYREPETITION/

CONSISTENCYREPETITION/

CONSISTENCY

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STOP STOPSTOP

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CONTRAST

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White space creates contrast and allows towering image tobe more prominent.

Also draws your eye fromvisual to text in a smooth flow

Oversized image createsdramatic contrast andemphasizes text thatreferences how tall ballplayers are.

Contrast in font type letsthe text stand out, but alsocreates consistency withthe basketball image

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different TYPES of contrast

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Typography

Typography

TypographyTypographyTypography

Typography

Typography

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•Concordant•Same font family•Variety of style

Type Relationships

Century Gothic (normal)

Century Gothic (bold)

Century Gothic (italic)Century Gothic (bold

italic)

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Times New Roman

Century Schoolbook

(your readers will notice, trust me)

•Conflicting•Avoid at all cost•Different fonts with similar features• Looks to be a mistake

Type Relationships

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Broadway fontTimes New Roman

•Contrasting•Very different font types together•Similar to contrast design principles•Exciting and appealing!

Type Relationships

Imagery

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Artwork/Illustration−Original design−Good for unique

species−Flexibility −Repetition and

Consistency−more time−maybe more money

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Original Photography−Powerful and

engaging−Realistic and

accurate−Specific to site or

species−Less flexibility with

design or repetition/consistency

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Stock Photography−Less expensive−Quick and easy to

procure−Hard for specific

needs−May be limitations

on use

Activity: Apply the Principles of Good Print Design to Professionally Developed Materials

Purpose: To begin applying and internalizing design principles

1. Pick several different ads 2. Analyze how the ads use, or don’t use the

previously reviewed design principles3. Fill in the Ad Critic Table4. Share your ideas

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Activity: Analyzing Poster Design

Purpose: To critically assess all elements of design in a creative concept

1. Use same posters you analyzed for Principles of Design

2. Analyze each one by applying the criteria provided in your Participant Guide

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PromptsModule 3, Unit 5

What messages are these symbols trying to get across?

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Activity: Using Prompts to Stimulate Action

Purpose: To consider simple prompts to stimulate and encourage desired behaviors

1. Sketch 3 prompts that might relate to your campaign

2. Do you think these prompts are worth incorporating in your campaign?

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Mini MediaModule 3, Unit 5

Activity: Analyzing or Creating Additional Mini-Media Pride Campaign Materials

Purpose: To critically analyze a variety of Pride campaign materials, and discuss what might be appropriate for your campaign

1. Look at Pride Handbook at different mini media ideas.

2. Group discussion on what may work best for you campaign.

3. Arts & Craft: Draw up some draft mini media!

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Activity: Distribution and Sponsors

Purpose: To think outside the box in terms of how to effectively leverage and distribute your mini-media

1. On your index card, write your site location, 1-3 messages and the mini-media you would like to use

2. Join group A or B3. Group B rotate at 1 minute intervals4. Group B read partner’s index card, offer

suggestions5. Share your ideas

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