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Principles for Success
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You Are Not Always in Control
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Be Consistent
Assume that Everything is Public
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Set Clear ExpectationsSet Clear Expectations
Just because Wal-mart is open 24 hours doesn’t mean you have to be.
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Rules of Engagement
1. Donʼt be a dirty spammer
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2. Real world networking
principles still apply
It is about building a relationship over time.
Don’t go in for the kill at every opportunity
Many sites will block/ban you for aggressive tactics
Think of real-life networking
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3. Give people something of
value
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IS IT RELEVANT?
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4. Have a personality
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5. Focus on business value not
activity
6. Assume that people donʼt care
about your business.
Help them solve problems!
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7. My social media profile is not your billboard. Talk about the conversation.
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8. Be Nice. Say thank-you.
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