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Presenters – Webster University LibrariansMary Anne Erwin, MLS
Instruction & Liaison Services Librarian
maerwin@webster.edu 314-246-7841
Holly Hubenschmidt, MLS, AHIPHead of Instruction & Liaison Services
hollyh@webster.edu 314-246-8673
WELCOME
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AGENDA FOR TODAY’S WEBINAR
Overview of library databases (and some free websites)
• Demographics and psychographics
• Business directories
• Business news
• Education trends
• Education demographics
Future webinars: What’s next?
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Look here for the recruiting research guide
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LIBRARY WEBSITE: http://library.webster.edu/
RESEARCH GUIDE
This presentation is an overview of the resources compiled at http://libguides.webster.edu/recruiting
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DEMOGRAPHICS AND PSYCHOGRAPHICS
American Fact Finder – freely available on the webhttp://factfinder2.census.gov
Library DatabasesLocal Market Audience Analyst (SRDS)ReferenceUSA – US Consumer & Lifestyles
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Columbia city, South CarolinaAll sectors: Geographic Area Series: Economy-Wide Key Statistics: 2012
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Occupation by sex and media earnings in past 12 months
Estimated population data gathered by the 2014 American Community Survey
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Center point = Columbia Metro
campus: 100 Gateway Corporate Blvd, zip:
29203Radius = 3 mi.
Geography > Map based search > Define RadiusLifestyles > Sports > Golf
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WU
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Consumer SnapshotWhen this data is added to a search/filter, individuals are no longer identified on the results.
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BUSINESS DIRECTORIESReferenceUSA – US BusinessesInternational Directories
Uniworld Directories- American Firms Operating in Foreign Countries -- Foreign Firms Operating in the United States
Factiva – deeper company info; company search by name only
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Reference USA
US Business Database
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BUSINESS NEWS
BizJournals40+ metro-area business weekly newspapersBook of Lists
FactivaInternational news
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BizJournals
Browse issues
• Search across newspapers • Apply filters by city and/or
industry
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Results
EDUCATION TRENDSInside Higher Ed https://www.insidehighered.com/Chronicle of Higher EducationERIC
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CHRONICLE OF HIGHER EDUCATION
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EDUCATION DEMOGRAPHICS
IPEDS https://nces.ed.gov/ipeds/
DIGEST OF EDUCATION STATISTICS https://nces.ed.gov/programs/digest/
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IPEDS (THE INTEGRATED POSTSECONDARY EDUCATION DATA SYSTEM)
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WHAT’S NEXT?
To all registrants we will send:• The webinar recording• The link to the research guide• An invitation for your suggestions for future
webinars such as indepth exploration of library resources, researching to propose a new program for your campus, and other ideas
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