PRESENTED BY: Karen Fabean, Dunn Associates November 15, 2012 WHAT’S NEXT: STRATEGIC INSIGHTS TO...

PRESENTED BY:

Karen Fabean, Dunn Associates

November 15, 2012

WHAT’S NEXT: STRATEGICINSIGHTS TO BOOST YOUR PAC’S

PERFORMANCE

The National Association of Business Political Action Committees

2012 NABPAC POST-ELECTION CONFERENCE

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“Outside groups changing the political game for good” – LA Times

“New ‘Super PACs’ Alter Landscape for House Races” – NY Times

“Super PACs’ Impact Appears Limited” – Wall Street Journal

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“Outside groups changing the political game for good”

“New ‘Super PACs’ Alter Landscape for House Races”

“Super PACs’ Impact Appears Limited” – Wall Street Journal IMPACT ON TRADITIONAL PACs?

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THINK DIFFERENTLY ABOUT

YOUR PAC ELIGIBLES AND

COMMUNICATIONS STRATEGIES

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PAC COMMUNICATIONS

ARE THE WEAKEST LINK

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Investing more creativity, energy and commitmentin PAC communications has exponential impact on

FUNDRAISING

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GROWING PACs…

UNDERSTAND PAC ELIGIBLES,

PUT DONORS FIRST AND

BREAK DOWN BARRIERS

UNDERSTANDING PAC ELIGIBLES

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UNDERSTANDING PAC ELIGIBLES

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MAKE A COMMITMENT

TO RESEARCH

PUTTING DONORS FIRST

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PUT DONORS’ INTERESTS

AHEAD OF EVERYTHING

PUTTING DONORS FIRST

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RESPOND TO THEIR

UNSPOKEN QUESTIONS

• WHAT DOES THE PAC DO FOR ME?

• FOR MY ORGANIZATION?

• HOW DOES THE PAC MAKE A DIFFERENCE?

PUTTING DONORS FIRST

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MAKE A COMMITMENT TO:

AUTHENTICITY

SHARING VALUED INFORMATION

TRANSPARENCY

PUTTING DONORS FIRST

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ANNUAL REPORTS

CANDIDATE PROFILES

RELEVANT, AUTHENTIC COMMUNICATIONS

BREAKING DOWN BARRIERS

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STOP STRUGGLNG WITH

PRIOR APPROVAL

BREAKING DOWN BARRIERS

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IF THE PAC IS NECESSARY TO YOUR ORGANIZATION, THEN IT MUST BE A PRIORITY FOR

GR

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REMEMBER!

PUT DONORS FIRST

BE TRANSPARENT & AUTHENTIC

AND BREAK DOWN THE

BARRIERS!

THANK YOU

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Karen Fabean

2111 Clarendon Blvd., Suite 600Arlington, VA 22201

(703) 527-6644kfabean@dunnassoc.com