PR Activity Analysis BIG GAINS FOR BIG NAMES!!! -Findmystay.com

PR Activity AnalysisBIG GAINS FOR BIG NAMES!!!

-Findmystay.com

Media Tapped

About the campaign

• Findmystay.com, a hotel booking website initiated a campaign around elections ‘Big gains for Big names’

• The campaign that was conceptualized by the agency made Delhi elections more exciting and gratifying for those who share their first or last names with popular politicians

• For instance, If one’s first name is Rahul, Arvind, Sushma, Arun or Narendra or they happened to have the same last name as that of a politician like Yadav, Gandhi, Soni or Antony, they would be given amazing discounts on the next hotel booking through the website

• Creative and humorous posters were also designed around the campaign to make it more visual and eye-catching

Highlights of Activities

• Suggested the campaign idea to the client to leverage and piggy-back the elections

• Explored interaction opportunity for Mr. Simran Sial with The Economic Times on the new election campaign “ Big gains for big names”. Coverage appeared

• Initiated press release on “Big gains for Big names” with the media. Coverage appeared in Express Travel World, Rediff.com, DNA, Business Standard, The Hindu and other prominent portals

• Explored interview/shoot opportunity for Mr. Rohit Khetrapal with Delhi Aajtak on offers being offered to customers during election period to maximize the outcome Coverage appeared

• Explored interview opportunity for Mr. Simran Sial with Business Standard on the new election campaign. The journalist did two stories on the same.

• Explored Interview opportunity for Mr. Simran Sial with The Hindu on the new campaign on elections. Coverage appeared

Coverage Highlights

Premium ClippingsThe Economic Times Business Standard

The Hindu

DNA

ELECTRONIC COVERAGE: Delhi Aajtak

Channel- Delhi Aajtak Date- 10th April, 2014 Link:

https://www.youtube.com/watch?v=vvsSICLfmR8&feature=youtu.be

ONLINE COVERAGE

Premium Online Clipping

Premium Online Clipping

Share your name with a politician Time to get more discount on hotel stays

S. No Website Links1 The Economic Times http://articles.economictimes.indiatimes.com/2014-04-11/news/

49058766_1_social-media-10-discount-yatra-com2 Business Standard http://www.business-standard.com/article/elections-2014/get-inked-to-avail-

of-travel-and-other-discounts-this-poll-season-114041000138_1.html3 The Hindu http://www.thehindu.com/business/Industry/election-entrepreneurs-

mushroom-all-around/article5892779.ece4 DNA http://www.dnaindia.com/mumbai/report-narendra-modi-or-arvind-kejriwal-

in-your-name-can-earn-you-some-cool-discounts-19768295 HospitalityBizIndia http://www.hospitalitybizindia.com/detailNews.aspx?aid=19174&sid=1

6 Rediff.com http://www.rediff.com/money/slide-show/slide-show-1-vote-and-avail-of-discounts-this-poll-season/20140410.htm

7 Thinkalytic http://www.thinkalytic.com/2014/go-out-vote-and-avail-discounts/

8 Travelbizmonitor http://www.travelbizmonitor.com/findmystaycom-launches-big-gains-for-big-names-offer-23685

9 Expresstravelworld http://travel.financialexpress.com/latest-updates/2411-now-a-discount-on-hotels-if-you-share-a-politician-s-name

10 Business standard http://www.business-standard.com/article/elections-2014/business-votes-for-ink-114040901233_1.html

11 Navbharat Times http://navbharattimes.indiatimes.com/business/business-news/customers-affair-of-electoral-lists-discount-companies/articleshow/33705125.cms

Overall Deliverable Report

•Total No. of Print Coverage – 34

•Total No. of Electronic Coverage – 01

•Total No. of Online Coverage – 11

•Total No. of Coverage appeared - 45

Thank You!!