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Khaled believes the best way to market is to ‘think like a customer’ rather than a marketer. He believes this is the way to create the best company. This makes a person ask themselves, ‘would I buy this?’.
https://www.youtube.com/watch?v=JWz-W8AhJb0
https://www.youtube.com/watch?v=weeI1G46q0o
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