View
215
Download
1
Category
Tags:
Preview:
Citation preview
1
powered by
Broadband Learning Live: Title
Presented by Doug MarloweFor Broadband Learning LivePresented by Doug Marlowe
For Broadband Learning Live© 2003 Maher & Maher
WELCOME TOWELCOME TO
Bits, Bytes and BandwidthBits, Bytes and BandwidthBroadband EssentialsBroadband Essentials
router
dig
ital
data
2
powered by
Broadband Learning Live: Title
Ground RulesGround Rules Navigate to File > Connection Speed to
specify your connection speed.
Please use the mute feature on your phone if you are in a high-traffic or noisy area.
Please do not put the call on hold if you have hold music or a recorded hold message.
3
powered by
Broadband Learning Live: Title
Participant Info, Raise Hand, Emoticons
Annotation Tools
Polling
Whiteboard: Presentation area
Chat Room
4
powered by
Broadband Learning Live: Title
About Broadband Learning LiveAbout Broadband Learning Live 2 years old, dozens of
recorded modules Cable & Telecom Business Management Customer Care
Understandable New products and trends
5
powered by
Broadband Learning Live: Title
Learning ObjectivesLearning Objectives Clarify the new role of the cable industry Define Key Terms in Digital Technology Identify key challenges and opportunities Explain key benefits for the cable industry Pinpoint skill gaps in call center and field staff
6
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Who are we anymore? What is cable today? Why did this happen? Where do we go from here? When did we make this change?
How will we get there?
7
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Who are we anymore?
A distributor of video entertainment on a local, and regional level
An Internet Service Provider (ISP) A telephone company A one source resource for everything
broadband
8
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” What is cable today?
The best way to get data in and out of a home
Built to over 65% of all households in the USA
A young industry struggling with developing “Best Practice” process engineering
Throwing off the chains of dependency
9
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Why did this happen?
Cable modem in use since 1982 (commercial)
The development of the Internet (1994) 1996 Telecom Act (Allowed us to compete) Investors saw our infrastructure as a gold
mine• Blind faith, greed and stupidity• Lack of understanding of our limitations
10
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” Where do we go from here?
The revolution is over – it’s evolution now
Seat of the pants management is dead The craft no longer leads the business The business is now in the hands of
business professionals OpenCable – everything over IP.
11
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” When will we see daylight?
When we develop the commercial market
When we automate problem resolution methods
When we make training a higher priority
When we have 360o customer visibility
12
powered by
Broadband Learning Live: Title
The 5 “W” Questions and an “H”The 5 “W” Questions and an “H” How will we get there?
By training our employees and customers
By migrating to all digital systems By implementing leading edge
technologies By creating brand new revenue streams By mastering advanced services
13
powered by
Broadband Learning Live: Title
Key TermsKey Terms Analog & Digital IP (TCP/IP) Router & Switch 802.11x
(Wireless) Cable Modem Gateway Alphabet Soup
14
powered by
Broadband Learning Live: Title
Key TermsKey Terms Analog & Digital
Analog – the representation of changes in a characteristic over time
15
powered by
Broadband Learning Live: Title
Key TermsKey Terms Analog & Digital
Digital – the numerical representation of changes in a characteristic over a fixed time period.
16
powered by
Broadband Learning Live: Title
ReviewReview Analog…
A. Is a stream of numbers measured at set intervals
B. A stream of values measured continuously over a set interval
Digital…A. Allows us to easily
record and manipulate and analyze information
B. Enables us to easily transmit information
C. Keeps getting better and faster
D. All of the above
17
powered by
Broadband Learning Live: Title
Key TermsKey Terms IP (TCP/IP)
Internet Protocol• Rules of the road
Works on “Packets” Defines originator
and target addresses
Defines what’s in the envelope
Used with routers
18
powered by
Broadband Learning Live: Title
Key TermsKey Terms Router & Switch
Router• Makes decisions on
how and where to forward packets based on IP address and data type.
Switch• Shares access
between the network link and many computers.
216.239.57.9968.168.78.26
69.47.191.168
19
powered by
Broadband Learning Live: Title
Key TermsKey Terms
Cable Modem
Wireless Broadband Router w/4 port Switch
Ethernet “NIC” Card
Wireless
69.47.191.168public IP address
192.168.1.1
192.168.1.100
192.168.1.101
To/FromGateway 69.47.184.1
20
powered by
Broadband Learning Live: Title
Key TermsKey Terms
Optical TxCombiner
NodeAmplifier DropTap
Optical Rx
Demodulator
Video Data (69.47.184.1)Voice
INTERNET
Telephone Network
QAM Modulators
21
powered by
Broadband Learning Live: Title
Alphabet SoupAlphabet Soup Cable Specific Buzz Words
VoIP – Voice over IP QoS – Quality of Service 802.11g – Wireless 54Mbps CMTS – Cable Modem
Terminating System PSTN – Public Switched
Telephone Network GigE – Gigabit Ethernet P2P – Peer to Peer
22
powered by
Broadband Learning Live: Title
Traffic Types - EmailTraffic Types - Email
INTERNETINTERNET
Mail Server
Mail Server
wowway.com
alaskacom.net TONY
GINA
23
powered by
Broadband Learning Live: Title
Traffic Types – Web PagesTraffic Types – Web Pages
Alaskacom.netWeb Servers
TONY
INTERNETINTERNET
Web/Proxy Server
Google.comWeb Servers
24
powered by
Broadband Learning Live: Title
Traffic Types – IP Voice ( )Traffic Types – IP Voice ( )
Voice Switch& SignalingGateway
PSTNPSTN
MTA
25
powered by
Broadband Learning Live: Title
Challenges & OpportunitiesChallenges & Opportunities Cable Leading in Bandwidth
Delivery Challenges
• Expanding customer care• Finding money for expansions• Maintaining reliable systems
Opportunities• Growth of subscriber base• Create new revenue streams• Move “Up Market” with commercial services• Reduce subscriber churn
26
powered by
Broadband Learning Live: Title
SummarySummaryTCP/IP is King of the HillCable will be “All Digital”All digital means new servicesVoIP is the “Next Big Thing”Biggest Challenge is TRAININGBig cultural shifts are upon usDSL is a hungry giantSubscribers want us to know it allMoney to be made in support
Recommended