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Delina J. Roberts
University of Southern California
education
“Hiring Delina is like getting multiple employees in one. She has extensive Creative Director experience and she is an operational and work process expert, with hands-on experience managing complex global marketing campaigns.”
key media
B.S. Business Administration
Marketing Emphasis
Leadership
Creative Direction
Integrated Marketing
Advertising & Communications
Process Improvement
personality traitsThoughtful
Responsible
Sense of humor
Video
Web
Social
Martin Ott
Director, Marketing
TollFreeForwarding.com
top skills
technical skills
Photoshop
HTML CSS
PMDAM
Muse
Premiere Pro
Illustrator InDesign
Dream-weaver
Mac PC DigitalAssetMgmt.
Grounded
Hard-working
Plays well with others
Pr
Dw
Ps
Mu
Ai Id
Portland, OR
310-874-9757
delina.roberts@gmail.com
delinaroberts.com
ProjectManagementSystems
managementLed large cross-functional teams.
Art Directors
Designers
Copywriters
Account Execs
Project Managers
Web Developers
Production Managers
Production Artists
Video Production
experience
Sr. ManagerGlobalMarketing09/10 - 04/12
2010
2005
2000
1994
DirectorCreative Services
Sr. ManagerCreative Services
ManagerCreative Services
about me
03/94 - 01/05
Creative Director
09/10 - 04/12
C r e a t i v e G r o u p
Freelance Marketing
andCreative Director
04/12 - Present
2015LezFlix.com
Creator/Editor
10/13 - Present
Participated in the Launch and Phenomenal Growth of DIRECTVDirected internal creative teams and external agencies to produce customer acquisition and retention materials that helped launch DIRECTV and facilitate its growth from a start-up enterprise to a company with over 10 million subscribers.
Built DIRECTV Creative Services Into an Award-Winning In-House AgencyKey member of the leadership team that built the DIRECTV Creative Services department from a three-person staff into an in-house agency with over 50 employees. The department was a Stevie Awards Finalist for Best Creative Services Organization.
Successfully Managed Integrated Multichannel Marketing Campaigns Developed a global Herbalife distributor training program with over 75 components, including video, print, online and email. Managed the Herbalife Supervisor Requalification marketing campaign which resulted in a record requalification of over 50%.
Launched Herbalife’s Largest Video Fitness Program Managed the Herbalife24FIT launch, a 13 DVD fitness program. Participated in video scripting and production. Created all marketing materials including packaging, fitness guides, collateral, giveaways and event materials.
Established and Managed a Creative Consulting BusinessDeveloped branding and packaging for new product launches and a variety of marketing materials. Executed projects through an external network of talent.
Created a Digital Asset Management System that Saved $125,000 Per YearImplemented a new digital asset management system that improved productivity and saved DIRECTV over $125,000 annually. Increased the image database to over 50,000 assets and increased usage to more than 400 internal and external users.
Delina J. Roberts
“Delina clearly utilizes her creativity and is market savvy. She understands her audience and encompasses the rare quality and talent of motivating those around her. She is a true leader.”
Tif fany Iino
VP, Creative Services
Disney ABC Cable Networks
Supervised a Global Re-branding Initiative Redesigned over 100 packages to adhere to the new brand guidelines. Transformed a hodgepodge of different packages into a uniform and consistent brand look.
Portland, OR
310-874-9757
delina.roberts@gmail.com
delinaroberts.com
Managed a Variety of Marketing Projects for Multiple ClientsDeveloped logos and branding. Designed and produced WordPress websites. Wrote scripts for TV commercials. Planned, directed, shot and edited video. Created of a myriad of conference materials and signage for a leading investment bank.
Freelance
accomplishments
C r e a t i v e G r o u p
LezFlix.com
Produced LezFlix.com an Entertainment News WebsiteCreated and produced a niche entertainment news website. Developed a variety of content and managed social media. Built relationships with publicists and conducted celebrity interviews. Hired external support as needed. Established affiliate marketing relationships.
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