Portafolio Constanza López Polanco

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C O N S T A N Z A

L Ó P E Z P O L A N C O

Image

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w h A t i N s P i r E m E

I NTR O D U CT I O N

3I NTR O D U CT I O N

w h A t i N s P i r E m E

my NAmE is CONstANZA LÓPEZ ANd i Am A grAPhiC dEsigNEr bOrN iN sANtiAgO dE ChiLE.

duriNg this LAst yEArs i ’vE rEALiZEd studiEs iN grAPhiC dEsigN ANd Art dirECtiON iN

thE POLitéCNiCO Of miLáN (2011) ANd rECENtLy iN PAris (2014), i ’vE dONE A mAjOr iN

imAgE dEsigN iN thE iNstitut frANçAis dE LA mOdE. yOuth ANd CuLturE hAvE ALwAys bEEN

AN imPOrtANt sOurCE Of iNsPirAtiON As A big CONsumEr Of musiC ANd bOOks, fAshiON

rEPrEsENts thE idEAL sPACE tO CrEAtE with tOtAL frEEdOm, sOmEthiNg i dEfiNE As my

CrEAtivE “bACkgrOuNd”. iNsidE thE iNtErACtiON bEtwEEN grAPhiC dEsigN, COmmuNiCAtiON

ANd thE fAshiON iNdustry thErE is A fuNdAmENtAL POiNt thAt is shArEd iN COmmON, A

fACt thAt At thE sAmE timE highLight EACh OthEr: thE mEANiNg ANd thE stOriEs bEhiNd

thiNgs. iN this bOOk i wiLL shOw yOu my wAy Of trANsLAtiNg ANd COmmuNiCAtiNg fAshiON

ANd CuLturE thrOugh Art dirECtiON,brANdiNg, dEsigN sPACE & grAPhiC dEsigN.

H O LA ( . . . )

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w h A t i N s P i r E m E

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w h A t i N s P i r E m E

pe R S O NAL U N I v e R S e

MY O B S e SS I O N S

1.YO UTH / Int imacy, Vulnerabi l i ty, Complic i ty.Riot

2 .H I D D e N p LAC e S / Strong, Nature , Pureness , Rough

3 . S I M B O LS / Writ t ing, Minimalis t ic , S toryte l l ing

4 . MYST I C I S M / trasnformation, Ances t ral , Spir i tua, Woman.

5 . S e N S UAL IT Y / Body, Al ternat ive Feminini ty.

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7ART D I R e CT I O N & STYL I N g

j E u d E t A r O t / P E r s O N A L P h O t O s h O O t

j e u d e tarot

Personal Photoshoot

From the late 18th century until the present time the tarot has also found use by mystics and occultists in efforts at divination or as a map of mental and

spiritual pathways.

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C o n c e p t • Ta r o t C a r d s

Based on Tarot and the archetype investigation of Carl Jung, The idea is to create a new game of

cards to reinterpret ancient symbols through fashion, using pop culture and sports as inspiration

ART D I R e CT I O N & STYL I N g

j E u d E t A r O t / P E r s O N A L P h O t O s h O O t

9ART D I R e CT I O N & STYL I N g

i n s pi ration

TaroT • Jungian archeType • fallen empires • ancienT

culTures • sporTs • mysTicism • TransformaTion

j E u d E t A r O t / P E r s O N A L P h O t O s h O O t

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1 1

THE LOVERS

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“TIME MAY CHANGE ME BUT I CAN’T TRACE TIME PUT YOUR HEAD BACK IN THE CLOUDS AND START THE CH-CH-CHANGE”David Bowie

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1 7ART D I R e CT I O N & STYL I N g

jEU DE TAROT

Photography Randy CeballoModels : Viva modelo AgencyXiaomeng Huang, Ann Koster

Hair Florian Calcagno, Make up KanamuConcept & Styling Constanza López ©

j E u d E t A r O t / P E r s O N A L P h O t O s h O O t

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Bags collection designs by léa Van lunen, student of accessory program at ifm. 2014.

Photos by Constanza López

pHotoG rapHY

O u t O f t h E g r i d / b r A N d C O L L A b O r A t i O N

pH OTO g R ApHY

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2 2

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O u t O f t h E g r i d / b r A N d C O L L A b O r A t i O N

pH OTOTg R ApHY

P H OTO S BY C O N S TA N Z A L Ó P E Z / C O N C E P T & S T Y L i N g BY M O r g A N E N i C O L A S /

M O d E L F L O r A M AT H i E u / C L OT H E S A M E r i C A N A P PA r E L - W A N d A N Y L O N - J u L i E T T E g O d A r d -

N E W B A L A N C E - / B A g S d E S i g N E d BY L é A v A N L u N E N F O r d i O r

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B E T W E E N S P A C E S • P H O T O S H O O T F O R Z H O U ,

C O L L E C t i O N f O r i f m 2 0 1 4

b E t w E E N s P A C E s / P E r s O N A L P h O t O s h O O t

ART D I R e CT I O N & STYL I N g

( )

2 8ART D I R e CT I O N & STYL I N g

b E t w E E N s P A C E s / P E r s O N A L P h O t O s h O O t

“MY W O r K i S N OT A B O uT r E STu LTS , B uT A L M O ST

E NT i r E LY A B O uT P r O C E S S . i T ’ S L i K E A J O u r N EY

TO L O O K i N g F O r T H E F O r M .”

JU YAN ZHOU

This photoshoot was realized for the fashion designer Juyang Zhou. i had the opportunity previously work with the designer by designing her brand identity call “Zhou”. This photoshoot was the opportunity to complete her creative universe. Bringing simplicity, pureness and strong oversized silhouettes i present you her collection through “Between spaces”

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2 9ART D I R e CT I O N & STYL I N g

Z h O u / P h O t O s h O O t

J U Y A N g p e R S O N A L U N I v e R S e

P L A Y F U L • P U R E N E S S • F L U i d i T Y • M O d E R N • S T RONG • S P AC E • O V E R S i Z E • E X P E R iM EN T A L • S T R O N G • G R A F i C L i N E S • M i N i M A L i S T i C

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ConCe pT • B eTWe e n S pACe S

Between the garments and the body there is an empty and intimate space. Taking as inspiration the pureness and the emptiness, i wanted to bring that private space into the concept of this photoshoot by

using the white and hi lighting the garments

ART D I R e CT I O N & STYL I N g

b E t w E E N s P A C E s / P E r s O N A L P h O t O s h O O t

3 1ART D I R e CT I O N & STYL I N g

b E t w E E N s P A C E s / P E r s O N A L P h O t O s h O O t

i n s p i r a t i o n : WhiTness / empTyness /

sTaTic asymmeTry

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BETWEEN

SPACES

()

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4 4pH OTO g R ApHY

Z h O u / b r A N d i d E N d i t y

B R A N D I N g

Visual Identity and graphics

4 5B R AN D I N g & v I S UAL I D e NT IT Y

Z h O u / b r A N d i d E N d i t y

4 6B R AN D I N g & v I S UAL I D e NT IT Y

S O M e KeY W O R D S D U R I N g TH e B R A I N STO R M

FO R TH e I D e NT IT Y C O N C e pT I O N FR O M pART O F

TH e DeS I g N e R We Re: “STRONg AN D BOLD LOgO,

C LeAN, M IN IMALISTIC, MODe RN, A COMBINATION

W I T H A H A N D M A D e A p p e A R A N C e A N D p U R e

L I N e S”.

J UYAN g ZH O U

Design the visual identity for the fashion designer Juyang Zhou, student at ifm garment Design program 2014. The assignment included the design of logo, hang tags, neck label and packaging.

b r i e f

Z h O u / b r A N d i d E N d i t y

4 7B R AN D I N g & v I S UAL I D e NT IT Y

i n s p i r at i o n

H A N d M A d E C H A r A CT E r

MO

vEMENT

ZHO

u’S WO

rK

S i M P L i C i T Y / P u r E N E S S

Z h O u / b r A N d i d E N d i t y

4 8B R AN D I N g & v I S UAL I D e NT IT Y

Aa Bb CcF U T U R A B O L D

A B C D E F H I J K M N ÑO P Q R S T U V W X Y Z

logo variation(distinctive element)

Z h O u / b r A N d i d E N d i t y

Tracking 120 pt. futura Bold

LoGo

4 9B R AN D I N g & v I S UAL I D e NT IT Y

CoLor te sts (aCrYLiC)

it was important to fi nd the balance between

something strict and something with movement. That is

why i decided to create a logo square and bold (strict)

and another element more dynamic made with paint

(acrylic technique).

The color inspiration was taking by the favorites colors

of the designer, always present in her work.

tH e

proCe ss

Z h O u / b r A N d i d E N d i t y

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Z h O u / b r A N d i d E N d i t y

paCKaG i nG prototYpe s

Bag and hang tags prototype produce by the institut français de la mode. prototypes produzed by foresee.

B R AN D I N g & v I S UAL I D e NT IT Y

5 1B R AN D I N g & v I S UAL I D e NT IT Y

Z h O u / b r A N d i d E N d i t y

5 2B R AN D I N g & v I S UAL I D e NT IT Y

fam i LY prod uCts

Design of hantags, necklabel, packaging, card invitation & envelopes

Z h O u / b r A N d i d E N d i t y

5 3B R AN D I N g & v I S UAL I D e NT IT Y

teCH n iCaL fi Le s

Z h O u / b r A N d i d E N d i t y

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/ y

THe eARTHQUAKe HOUSe / moving design

B R AN D I N g & v I S UAL I D e NT IT Y

t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

5 7B R AN D I N g & v I S UAL I D e NT IT Y

t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

project realized within ifm in collaboration with the mannagement students. Design of the visual identity and editorial content for a design studio

The earthquake house ©

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“ W e A R e T W O C O N S T A N Z A S B A S e D I N

SANT I Ag O D e C H I Le AN D pAR I S , We AR e B OTH

D e S I g N e R S , AN D B OTH C H I Le AN S , A C O U NTRY

O F e A RTH Q U A Ke S , W H e R e e A RTH M O v e S A N D

S T R U C T U R e S C H A N g e C O N S TA N T LY. F O R U S

D e S T R O Y e D p L A C e S A R e L I K e W H I T e pA g e S

WA IT I N g TO B e R e D e S I g N .”

C C

We are a design studio who provides designs, from brand identity and graphic packaging to made-to-measure editorial content, for hotels, young designers or cultural partners. We offer support and expertise to young and innovative creators from chile, in both fashion and design.

Who We Ar e / THE EARTHQUAKE

stu d io

B R AN D I N g & v I S UAL I D e NT IT Y

t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

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t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

i maG e rY

m ove m e nt • b r eaks • e m pty • s pac e s ,

c r o ss ove r • yo uth • c u ltu r e .

6 1B R AN D I N g & v I S UAL I D e NT IT Y

t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

Bright and fresh colors, refl ecting youth, playfulness and a bold imaginary

CoLor CHart

made from a hand drawing the logo irefers the breakdown of a structure

LoGo

tYpe faCe

Aa Bb Cc Aa Bb Cc ddBerTholD aKZiDenT groTesKcondense and bold version

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The earthquake magazine was created to promote Chileans and french designers. Dedicated to current and future clients in chile.

THE EARTHQUAKE

MAGAZINE

t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

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t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

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t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

our objective is to create an “earthquake movement” on the Chilean stage and over the world, showing fashion, arts and culture. The magazine select twice a year the best designer “creator of the earthquake of the season”

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t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

for this project, as an example, we worked for the chilean designer ignacia murtagh redesigning her visual identity, providing a design closer of her creative universe characterized by the poetic and symbolic behind the object

r e b u i Lt bY tH e eartHquaKe

(b ran d i d e ntitY)

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t h E E A r t h q u A k E h O u s E / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

PoLA THoMSoN

lookbook SS/2014

as a fictional project we propose to the designer Pola Thomson the art direction for her look book ss/2014 taking her brand Dna reinterpreted by The earthquake house.

fas H ion

d e s iG n

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We B D e S I g N

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s mYtH son

realized within ifmimage program, 2014

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AB O UT S MYTH S O N

s y t h s O N i s A b r i t i s h m A N u f A C t u r E r O F L U X U R Y S T A T i O N E R Y , L E A T H E R G O O d S , d i A r i E s , A N d f A s h i O N P r O d u C t s b A s E d i N L O N d O N , E N g L A N d .

s m y t h s O N O P E N E d h i s f i r s t s h O P O N1 8 8 7 A t 1 3 3 , N E w b O N d s t r E E t , L O N d O N

redesign the smythson website by proposing a clear art direction according to the identity of the brand, improve interface and web strategy.

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s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

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s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

b ran d d na

auThenTiciTy & heriTage• elegance anD eXclusiViTy•

hanDcrafT• personal• eXperTise in leaTher gooDs.

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s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

S myTh Son S iTe / WeAkn e SS e S

inelegance • steril • impersonal • confusing• lack of luxury • lack of brand dna

Th e n eW ArT d i r eCTion

show the know how • show a close relation between the person and the product

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s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

S myTh Son S iTe / n eW propoSAl

new sections • ribbon display showing the menu • pictures of person using the products • heritage

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S myTh Son S iTe / n eW propoSAl

VieWs of The naVigaTion

s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

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s m y t h s O N w E b s t r A t E g y / b r A N d i d E N d i t y

B R AN D I N g & v I S UAL I D e NT IT Y

S myTh Son S iTe / r e S pon S ive d e S ig n

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music as a gift in the digital eramusic as a gift in the digital era

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m i g i f t P L A y / P E r s O N A L P r O j E C t

B R AN D I N g & v I S UAL I D e NT IT Y

M i g i F TP L AY i S A B O uT :

• M U S I C A S A P R E S E NT

• M E A N I N G & STO RY TE L L I N G B E H I N D

• L O O K I N G F O R P E R S O N A L A N D I NT I M ATE

S PA C E S i N TH E d i g i TA L E r A .

m i G i ftpLaY

Thesis project for graphic design at pontifi cia universidad católica de chile.

The project is about how to give the music as a present in the digital era. Based on the mixtape mi giftplay is a platform that propose to keep the poetic and personal meaning that the music used to have before (when it was a physical object)

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m i g i f t P L A y / P E r s O N A L P r O j E C t

B R AN D I N g & v I S UAL I D e NT IT Y

i n s pi ration

The mixtape,When was the lat time that you take the timeto do a selection of song for someone?

G rapH iC eXpe r i m e nts for LoGo an d i d e ntitY handmade character, unique and personal, (ink and watercolor)

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m i g i f t P L A y / P E r s O N A L P r O j E C t

B R AN D I N g & v I S UAL I D e NT IT Y

D I FU SS I O N

TH e ADve RT I S I N g CAM pA I g N C O N S I ST I N A

S e R I e S O F p I CTU R e S O F D I F F e R e NT ART I STS

N eXT TO TH e LO g O pR O M OTI N g TH e S ITe .

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vi eWS of Th e plAyli ST

“M u S i C TO g O TO TH E S PA C E”

m i g i f t P L A y / P E r s O N A L P r O j E C t

B R AN D I N g & v I S UAL I D e NT IT Y

vi eWS of Th e plAyli ST

“M u S i C TO g O TO TH E S PA C E”

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m i g i f t P L A y / P E r s O N A L P r O j E C t

B R AN D I N g & v I S UAL I D e NT IT Y

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S e T A N D v O L U M e

visual merchandising

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P A C k A G i N G P R O j E C T • d i O R

d ior paCKaG i nG for G Lass e s

A project within ifm image program

in collaboration with Dior

Inspire in the glases collection designed by the accessories designer Isa Kauffman, for IFM

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P A C k A G i N G P R O j E C T • d i O R

Design two packaging propositions for sunglasess (designed by the accessories designers from ifm), taking in consideration the following aspect:

• The size has to fit all the Dior sunglassesç • analysis of brand Dna• create an original proposal acording to your personal view of the brand

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P A C k A G i N G P R O j E C T • d i O R

1. ConCe pT • d ior expoS e

S eT & vO LU M e

show the glasses as a precious object; lightness and futuristic materials, exposing the Dior design bringing a delicate, modern and elegant aspect

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P A C k A G i N G P R O j E C T • d i O R

1. ConCe pT • d ior expoS e

S eT & vO LU M e

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P A C k A G i N G P R O j E C T • d i O R

mATe r iAl ChArT• d ior expoS e

mate r iaLs

• White transparent plexiglass• Plexiglass in color variation• Velvet in the base to suport the glasses

S eT & vO LU M e

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P A C k A G i N G P R O j E C T • d i O R

prod uCT li n e• d ior expoS e

S eT & vO LU M e

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P A C k A G i N G P R O j E C T • d i O R

2. ConCe pT • d ior Ti m e le SS

This box represents the union between the legacy of Dior and Raf Simons creativity. Contrasting materials, with the use of the transparent material and the canage to symbolize the new era of Dior.

b ran d

d na

S eT & vO LU M e

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i mAg e ry • d ior Ti m e le SS

P A C k A G i N G P R O j E C T • d i O R

S eT & vO LU M e

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P A C k A G i N G P R O j E C T • d i O R

prod uCT li n e• d ior expoS e

S eT & vO LU M e

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prod uCT li n e• d ior expoS e

S eT & vO LU M e

P A C k A G i N G P R O j E C T • d i O R

9 3S eT & vO LU M e

P A C k A G i N G P R O j E C T • d i O R

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d ior • Wi n doW d e S ig n

A project within ifm image program in collaboration with Dior for merchandising

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Design an institutional window for all the network presenting Dior winter 2014 collection• The design has to be innovative and creative consistent with Dior rich heritage

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v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

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ConCe pT • floWe r B r eAk

The flowers are growing into the urban surrounding and breaking the city walls. it’s a zoom details, where surreal proportions give the sensation that you are in a dream

FLORAL BREAK

tH e ConCe pt i maG e rY

v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

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C L A S S i C A L M O U L d i N G • C U T O U T S / L A Y E R S • S T A T i C A S Y M M E T R Y • O V E R S i Z E P R O P O R T i O N S

tH e ConCe pt i maG e rY

v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

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floWe r B r eAk • phoTomonTAg e

v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

9 9v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

1 0 0v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • d i O R

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W i N d O W d E S i G N • d i O R

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pu ma

Window design for saint Valentine’s day for store puma mall alto las condes,

santiago de chile 2010

Project realized during my internship at Puma Latinoamerica, Frebrery 2010.

v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • P U M A

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Techn ique paper and ca rdboard .

v I S UAL M e R C HAN D I S I N g

W i N d O W d E S i G N • P U M A

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Who’S n exT 2014

stand design proposal selected to represent the institut français de la mode

in who’s next in fair

The project will be conducted by Who’s Next in July 2014

v I S UAL M e R C HAN D I S I N g

S C E N O G R A P H Y • W H O ’ S N E X T

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BAS e d on ConCr eTe • i mAg e ry

Taking as inspiration The building of ifm and the identity of the school; ifm aim is to form professinals prepare for real world providing concretes tools for

that. a school with solid bases, based on concrete.

v I S UAL M e R C HAN D I S I N g

S C E N O G R A P H Y • W H O ’ S N E X T

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/ blocks in mDf m1 fire retardant

/ peinture à effets : effet béton loft béton brut

/polystyrene

/ green ribbon

/ Transparent plexiglass

/ aluminium Bars black

CoLor ranG e

mate r iaLs

v I S UAL M e R C HAN D I S I N g

S C E N O G R A P H Y • W H O ’ S N E X T

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/ blocks in mDf m1 fire retardant

/ peinture à effets : effet béton loft béton brut

/polystyrene

/ green ribbon

/ Transparent plexiglass

/ aluminium Bars black

propoSAl • BAS e d on ConCr eTe

v I S UAL M e R C HAN D I S I N g

S C E N O G R A P H Y • W H O ’ S N E X T

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propoSAl • BAS e d on ConCr eTe

v I S UAL M e R C HAN D I S I N g

S C E N O G R A P H Y • W H O ’ S N E X T

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T h a n k s

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Pag 1

•Viviane Sassen•Prada F/W 2012•Raff Simons•Caravaggio

Pag 10•dorothea mcgowan wi l l iam kle in vogue f rance

Pag 11

•Caravaggio St Jon de Bapt i s te•Karen inderbi t zen wal ler•Chanel S/P 2013 •Is te i ro : Steven Kle in

Pag 38•The Wild Unknown Tarot Deck

Pag 40t tPag 55

• Maison Mart in Margie la

• Comme des garçons

• Juyang Zhou

Pag 57

• Ji l l Sander

• Lucio Fontana At tese , 1965

• The v iew point magazine

R e Fe R e N C e S

Pag 75 • Nel ly Rodi , everyday• Soulages•Juyang col lec t ion IFM 2014

Pag 88•maisondepapier / tumblr.com •leavanlunen/ tumblr.com

Pag 106•Bjork Biophi l ia•Jhon Mil ton Cage

Pag 115•st lara: lena hardt by baker & evans

Pag 126-227• Pina Pardo• Dior w/ f 2014• Raf Simons , e l lechina.com

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P E r s O N A L i N f O r m A t i O N

Constanza López poLanCo

viSuAl idenTiTy & ArT direCTor

21/ juilleT / 1988

Constanza.LopezpoLanCo@GmaiL.Com

Tel: +33 6 29 83 56 02

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