POKKT AD NETWORK

We are Mobile Video Ad Monetization platform for Global Developers & Publishers targeting India and

South East Asian Users

What We Are ?

POKKT is a Mobile First, In-App, Video Ad Monetization platform. We work with developers of mobile apps, in creating touch points inside the app, which gives opportunities for users to engage with various video advertisements. We deliver completed views and thus helps in achieving high ROI.

How We Do It ?

Our Core Engineering team integrate the SDK (Software Development Kit) which empower us to serve the video ads within the application. We are today working with almost all the large gaming publishers in India (Including Octro, Disney, Nazara, Reliance, Games2Win etc.) and some large international publishers (like Rovio, Outfit 7, Kiloo, Imangi etc.)

The Largest Monetization platform for Global Developers & Publishers targeting India and South East Asian Users

• India’s only ad network serving video ads within mobile apps (Gaming Apps) by Opt-In Method

• We deliver video ads on smartphones & tablets (Android) and provide seamless experience across all networks

• We deliver campaign on CPCV and CPM Module

• We offer VAST compliant platform and also serve video ads using VAST TAGS

• We have largest collection of domestic and international gaming titles.

• Our capability – Serving 60 Million Videos per month.

• Our Reach is 20 Million + Unique user per month.

• Highly effective audience targeting - Based on Geography, Time Band, Gender, Age Group, Handset & telecom operator.

In today’s mature mobile eco system, PC console is doing down. In digital, online gaming is almost dead but mobile is growing. Growth rate of gaming on mobile is almost 100%.

Globally gaming industry accounts for $60 billion and forms one of the biggest

entertainment industry.

Digital segment here accounts for $35 billion

Growth Driver – Smartphone, Internet penetration & Larger

user base

As per google, India + SEA are top 4 to 5 countries in terms of game

downloads. India stands at the 3rd largest.

Across the world, only 3% of population pays for paid games and in India this is much lower i.e. 0.03%

Revenue Module : Was lacking due to lower penetration of plastic money and

user psyche.

Business model for gaming has evolved from casual gaming to premium gaming and today it has become Freemium or F2P.

Today, consumers have choice of playing games on personal devices – the phone & tablet due to which the amount of time spent playing games has risen accordingly. Today mobile & tablet has become default personal gaming and entertainment device.

Today mobile has become the default personal gaming and entertainment device and reaching to both Male & Female and has mass appeal. Following is the analysis of user’s activity on mobile devices.

Today Globally, 75% of mobile video ad inventory purchased is in-app. This overwhelming percentage actually underrepresents the time consumers spend in apps, however–which is reported to account for a full 86% of mobile use.

One of the big advantages of serving mobile video ads in apps is the option of serving your media in an ”opt-in” capacity, meaning consumers actually choose to watch a video as part of the app experience, usually in return for some sort of reward. Opt-in video ads see substantially higher completion rates and impact.

Opt-In Video ads are native, and seamlessly integrated into developer’s app and If users choose to watch a video, they’re more likely to be invested in the content (a huge benefit of opt-in ads). This ad format is non-intrusive and also eliminates waste.

An engaged gamer would more likely to watch an ad if it means getting to play the rest of their chosen gaming content. Moreover video ads here are served during the mid of the game causing them to be more patient.

This format helps the brands to generate – true view or view by choice. Since users willingly trade their time in watching advertisers’ content, opt-in reward video ads tends to bring positive feelings about brand and enhanced gaming experience

1 2

3 4 5

1 2

34 5

You earned

18 to 24 25 to 34 35 to 44 45+0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

Smartphone Vendor Share In India 2014Gaming User Age Group (ADTECH – Feb 2015)

Maharashtra18.6%

Delhi13.3%

Tamil Nadu4.5%

Bengal6.7%

Gujarat6.5%

Uttar Pradesh4.4%

Karnataka8.1%

Andhra Pradesh4.5%

Madhya Pradesh3.9%

Rajasthan4.1%

Punjab & Haryana

5.8%

POKKT Video User Base (ADTECH – Feb 2015) POKKT Video Gender Base (ADTECH – Feb 2015)

12% of the remaining consumers come from Kerala, Odisha, Goa, Uttarakhand, J&K, Assam, Himachal Pradesh, etc.

Source : macrumors.com

Mobile Spend Growth