Planning Commission Code Amendment: Electronic Display Signs File #ZA-11-02 September 13, 2011

Planning Commission

Code Amendment: Electronic Display

SignsFile #ZA-11-02

September 13, 2011

Planning Commission

Presentation Outline

• Summary of proposed amendments

• Public outreach

• Comments received

• Key Issues for Planning Commission discussion

Summary of Proposed Amendments

#1: Electronic Display Signs in Downtown

•Size limit of 25% of sign face OR 20 sq ft

•Allowed only along McLoughlin Blvd

•Allowed only as part of larger sign face

Planning Commission

Summary of Proposed Amendments

#2 Electronic Display Signs in Commercial and Industrial areas

•Size limit of 25% of sign face OR 50 sq ft

•Allowed only as part of larger sign face

Planning Commission

Summary of Proposed Amendments

#3 Rate of Change

•Sign of 20 sq ft or less: 15 seconds

•Signs more than 20 sq ft: 3 hours

•Current code: 10 seconds, regardless of size

Planning Commission

Summary of Proposed Amendments

#4 Illumination and Shielding

•Illumination limits specific to electronic display signs

– Not more than 0.3 fc above ambient light– Measured closer to sign for smaller signs;

farther away for larger signs– General clause for signs that are unduly

distracting

Planning Commission

Summary of Proposed Amendments

#4 Illumination and Shielding (cont.)

•Shielding – 90 degree cutoff for external illumination of signs > 100 sq ft

Planning Commission

Summary of Proposed Amendments

#5 Other topics

•Coordination with ODOT outdoor advertising permits

•Adding electronic display signs to nonconforming signs

•Requirements for all signs

•Allowance for LED lighting

•Definitions and minor changesPlanning Commission

Public Outreach

Planning Commission

Posted notices M-56

Notice

NDA notice and press release

City webpage

Comments Received

Main topics from commenters:

•Hold time

•Sign sizes

•Illumination

•Shielding

•Benefits of outdoor electronic display signs

Planning Commission

Key Issues

#1: ‘Hold Times’

•Regulatory purpose

•Comments

•Staff recommendation

Planning Commission

Key Issues

#2 Electronic Display Area Size Limits

•Regulatory purpose

•Current Rules and Proposed amendments

•Comments

Planning Commission

Key Issues

Planning Commission

32% 40% 60%

70% 100%

Key Issues

#2 Electronic Display Area Size Limits

•Regulatory purpose

•Current Rules and Proposed amendments

•Comments

Planning Commission

• Staff recommendation

Decision Making Options

Planning Commission

1. Forward a recommendation to City Council to approve the proposed amendments and ordinance.

2. Forward a recommendation to City Council to approve the proposed amendments and ordinance with modifications.

3. Continue the hearing to further evaluate the proposed amendments and ordinance.

4. Forward a recommendation to deny the proposed amendments and ordinance.