Photo Hut Presentation

Bilal Wasim

Muhammad Iqbal

M. Haroon Shakeel

Taufeeq Khalid

Inayat-ur-Rehman

A Photo Studio

1

Industry Analysis

• Clifton Studios

– Wedding

– Portrait

– Event

– Children & Families

– Fashion & Beauty

• Kairos Studios

– Bridal

– Portrait

– Event

2

Brand Category

3

Event Photography

Fashion Photography

Fashion Photography

1. Narrow Focus

2. Market Gap

3. Long Term Scope

Conventional Photography

Company Profile

• Vision Statement

“A Fashion Village”

• Mission Statement

“Perfect Balance in Angles”

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5

Branding Strategy

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Place

• Jinnah Super Market (Head Office)

– Fashion cluster market

– Target market approach

• Karachi & Lahore

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Name

• Nostalgia

• Photohut

• Fash-in

• HIT-B

• Glimpse

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Tag Line

• As far as eye can see

• Capturing your moments in style

• Capturing your nostalgias

• Give life to your photos

• Passion for Fashion

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Logo

10

Logo

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RED BLUE GREEN

RGB Color Profile for Photography

Symbol for Photography

Characters

URL

• http://www.glimpse.com.pk

– Fashion photography difference in different

cultures

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Target Market

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Modeling Agencies

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True Theatre Luckys Production Image & Word Talents

Photo Studio

Advertising Agencies

Imminent Models

Designers & Outlets

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Textile & Garments Industry

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Advertisement Agencies

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Synergy Advertising

JWT

Interflow Communications

Prestige Communications

Evernew Entertainment

Midas

Pak MediaCom

Mindshare Pakistan

Maxim Advertising

Mobilink

Bank Alfalah & LG Pakistan

Samsung

PTCL

Dawlance

Samsung Limited

Ufone

Nokia

Unilever Pakistan

Examples

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Fashion Magazines

20

Promotion & Advertising

21

Promotion

• Publicity

– Event Sponsorship

– Photography Article

– Facebook Fan Page

– Glimpse Logo Shirts for Employees

22

Promotion

• Advertisement

– Magazine

– Billboard LCD’s

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Multimedia Ad

Point of Parity & Point of

Difference

• POP

– Photography

– Photo Albums

• POD

– Narrow product focus

– Price

– Approach to Reach Target Market

27

Value-added Services

• Suits

• Parlor

• Free Portfolio Album

• Album CD

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Pricing

• Portfolio fees

– 15, 000 (20 photos)

• Industry Contracts

– Negotiable Prices

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SWOT Analysis

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Opportunities

Market Gap

Rapid growth of

media

Strength

Price

Era of Fashion

Threats

Competitors

Weakness

High Price Myth

SWOT

Analysis

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