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The Philippine islands, discovered by Magellanin 1521, were conquered by Spain in 1565.
The islands, named for king Philip II of Spain, were ceded to USA IN 1898.
Became completely independent in 1946.
Capital : Manila Currency : Peso Area : 299404 sq.km Population : 97.4 milli0n Languages : Filipino, English and Spanish Religions : Roman Catholic 80.9%
Evangelical 2.8%Lglesia ni Kristo 2.3%Aglipayan 2 %other Christian 4.5%Muslim 5 %other 1.8% Unspecified 6 %None 0.1%
It is our national anthem
We sing it during flag ceremony
Julian Felipe composed the music
Jose Palma wrote the words of the song
It tells about our beautiful country and our willingness to die for her freedom
National Fruit. This very delicious fruit has very smooth skin. It is green when unripe and yellow when ripe.
National costumes. The barong- Tagalog is worn by men ehile the baro’t saya is worn by women during important occasions.
National fish. The milkfish has white sparkling scales; its flesh has a deliciously exquisite taste.
National tree. This tree has qualities like
that of the Filipinos: sturdy, upright, firm
and durable.
National bird. The Philippine eagle is a large bird of prey, strong and fearless. It represents the Philippines as a solid and stable nation.
Moriones Mask – the Morion Festival is a Lenten ritual that is colorful as it is unique. It is celebrated every Holy week in Marinduque.
1. Primary Target Market (PTM) – foreigners who appreciate nature’s perfection and beauty
2. Needs Being Satisfied – possibly all
3. Competitors – Caribbean Islands, Mexico, Maldives, French Polynesia, Hawaii, Malaysia, Indonesia
4. Gap – fine white sand, clear water, experience virgin nature herself, with touch of “Philippine Hospitality”
5. Market – top reason for tourism growth are our beaches
6. Product – many to mention
7. Price – high price due to excellent quality
8. Promo – “It’s More Fun in The Philippines”
campaign, TV commercials, advertisements,
special events
9. Place – duh
10. Strategy – “It’s More Fun in The Philippines”
campaign, regarded as one of the top
destination for beaches in the world
Demographics: people from all over the world,
AA/A/B social class, anyone who are able to
travel
People of the world who appreciate nature’s
perfection and beauty, who loves to live with
nature, and who likes adventures and surprises
Possibly all of Maslow’s Hierarchy of Needs
Physiological Needs – physical happiness,
relaxation, comfort, serenity
Safety Needs – free from danger of stress and
“true life” back at home, peacefulness
Belongingness and Love Needs – bonding and
sharing your experiences with families or friends
“It’s More Fun in The Philippines”
“Philippine Hospitality”
Pristine, fine white sand, incredibly clear water
Mostly virgin and uncommercialized beaches,
experience nature herself
Tourist arrivals increased by 9.08% from January to September 2012
The country’s top five tourist markets from top 1 to 5 are Korea, USA, Japan, China, and Taiwan
Beaches are the number one reasons for visiting the Philippines
Boracay Island, Palawan and Camarines Sur are 3 of the top 10 tourist destinations in the country
As of June 2012, 2,143,506 tourists visited the
country, compared to 3,917,454 tourists for one
entire year of 2011
Department of Tourism is expecting 10,000,000
tourists by 2016
Tourism contributed 10.2% share out of the
total employment in the country. It generated
revenue of more than $2.9 Billion in 2011
High price but excellent value for money
Travel costs are high, but once there, prices
are relatively cheap
Travel Agencies offer better packages that are
relatively cheaper compared to preparing for
yourself
Competitive Cost Structures Relative to Other Global Delivery Locations World-Class English-Language Proficiency (Verbal Skills) Cultural Affinity Labor Pool (Combination of Technology and Business Services) Stable and Business-Friendly Infrastructure
Potential Bottlenecks in Scalability of Philippines' IT Services Labor Force Philippines "Brand“Sales and Marketing Skills
Capitalizing on Enterprise Quest for Non-India OptionsGovernment Support Critical Mass of Service ProvidersIntellectual Property Rights Ownership New Markets and Services
Fluctuating Political Environment IP Protection, Privacy and Data Security Concerns Middle-Management Scarcity India "Overshadow"
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