Persuasive Techniques and Propaganda Academic English 10 Mrs. Weis
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- Slide 1
- Persuasive Techniques and Propaganda Academic English 10 Mrs.
Weis
- Slide 2
- What is Propaganda? 0 Persuasive techniques applied by
politicians, journalists, television personalities, and others to
accomplish their desired ends. 0 These techniques persuade us not
through the give- and-take of argument and debate, but through
manipulating symbols and basic human emotions.
- Slide 3
- What do these images have in common? They are all used to
influence you to do something. They are all examples of
propaganda!
- Slide 4
- Propaganda WHAT? A message used to persuade you to believe
something or do something WHO? Corporations Government Individuals
HOW? There are 7 propaganda techniques we will learn WHERE?
Commercials Packaging Speeches Stores Billboards Internet
Newspapers Everywhere! WHY? To persuade you to buy something, think
something, or do something.
- Slide 5
- The 1 st type of Propaganda is Persuading people to do
something by letting them know others are doing it. All the cool
kids are doing it Everybody has one!
- Slide 6
- Bandwagon video clips 0
https://www.youtube.com/watch?v=ay4WfBVKDmU
https://www.youtube.com/watch?v=ay4WfBVKDmU 0
https://www.youtube.com/watch?v=po0jY4WvCIc
https://www.youtube.com/watch?v=po0jY4WvCIc
- Slide 7
- Bandwagon works because it makes you think everyone is doing it
and you should too. Why is this sign considered BANDWAGON?
- Slide 8
- The 2 nd type of Propaganda is Using words and images of a
famous person or an expert to persuade.
- Slide 9
- Examples of Testimonials 0
https://www.youtube.com/watch?v=DqTuTApkldM&l
ist=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp
https://www.youtube.com/watch?v=DqTuTApkldM&l
ist=PL2Rf1R6EcGZRoExIlB-VuCf0VatUkPXkp 0
https://www.youtube.com/watch?v=uDO9hP-
xKL8&index=3&list=PL2Rf1R6EcGZRoExIlB- VuCf0VatUkPXkp
https://www.youtube.com/watch?v=uDO9hP-
xKL8&index=3&list=PL2Rf1R6EcGZRoExIlB- VuCf0VatUkPXkp 0
https://www.youtube.com/user/headandshoulders?v =HIAn5wsV-KY
https://www.youtube.com/user/headandshoulders?v =HIAn5wsV-KY
- Slide 10
- What are some other examples of TESTIMONIAL propaganda? From
today: From the 1950s: See Coldplays iTunes ad here.
- Slide 11
- The 3rd type of Propaganda is Using images to bring up strong
feelings or emotions in order to persuade.
- Slide 12
- Examples of Transfer 0
http://www.palottery.state.pa.us/about-pa-
lottery/tv-commercials.aspx
http://www.palottery.state.pa.us/about-pa-
lottery/tv-commercials.aspx 0
https://www.youtube.com/watch?v=bg_zxsxyKyM
https://www.youtube.com/watch?v=bg_zxsxyKyM
- Slide 13
- The 4th type of Propaganda is Links a person, idea, or product
to a negative symbol.
- Slide 14
- What are some other examples of NAME-CALLING propaganda?
https://www.youtube.com/wat ch?v=VuqZ8AqmLPY notice the
name-calling is inferred, we are assuming that PC is a bad product,
making MAC better. https://www.youtube.com/watch?v
=gm1uNgHw6Xohttps://www.youtube.com/watch?v =gm1uNgHw6Xo This ad is
putting down the fake beauty we see in advertising by showing us
how we are deceived by what we see in ads.
- Slide 15
- The 5 th type of propaganda is Offers words of praise for a
product or person; uses nice, sometime loaded words, drawing on
goodness and patriotism.
- Slide 16
- Examples of Glittering Generalities 0
https://www.youtube.com/watch?v=LTaigotA_9M
https://www.youtube.com/watch?v=LTaigotA_9M 0
https://www.youtube.com/watch?v=kS0B_B-7wB0
https://www.youtube.com/watch?v=kS0B_B-7wB0
- Slide 17
- The 6 th type of propaganda is Manipulating information to make
a product appear better than it is often by unfair comparison or
omitting facts.
- Slide 18
- Examples of Card Stacking 0
https://www.youtube.com/watch?v=a-zbKSNr5Ko
https://www.youtube.com/watch?v=a-zbKSNr5Ko 0
https://www.youtube.com/watch?v=YStVpldYC-k
https://www.youtube.com/watch?v=YStVpldYC-k
- Slide 19
- The 7 th type of propaganda is Appealing to a regular persons
values.
- Slide 20
- Examples of Plain Folks 0
https://www.youtube.com/watch?v=jZgOt6d5Qok&li
st=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b
https://www.youtube.com/watch?v=jZgOt6d5Qok&li
st=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b 0
https://www.youtube.com/watch?v=_5KrmhxHxuw&
list=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b&index= 2
https://www.youtube.com/watch?v=_5KrmhxHxuw&
list=PL2Rf1R6EcGZTaXt9o6qT2yu_cSeikH24b&index= 2
- Slide 21
- Other examples of propaganda techniques 0 Slogan 0 Bias 0
Appeal to emotion 0 Either/or 0 Pro 0 Con 0 Scare tactics 0 Call to
Action 0 Connotation 0 Claim
- Slide 22
- Forms of Propaganda 0 Advertisements 0 Editorials 0 Speeches 0
Reviews 0 Blogs 0 Persuasive Essays
- Slide 23
- Why use Propaganda? 0 Advertisements try to convince us to buy
or do something. 0 Speeches try to convince us to take action. 0
Reviews evaluate items like books or movies and state an opinion as
to whether the product is worth the readers time and money. 0
Persuasive essays use logic, reason, and emotion to convince
readers to join the writer in a certain point of view.
- Slide 24
- Supporting Arguments 0 Three types of appeals: 0 Logical Appeal
(Logos) Does the authors proposal make sense? 0
https://www.youtube.com/watch?v=RTnFF9ruLZ0
https://www.youtube.com/watch?v=RTnFF9ruLZ0 0 Ethical Appeal
(Ethos) Is the authors proposal the right thing to do? 0
https://www.youtube.com/watch?v=i9z2FVmVb14
https://www.youtube.com/watch?v=i9z2FVmVb14 0 Emotional Appeal
(Pathos) Will accepting the authors proposal make me feel better? 0
https://www.youtube.com/watch?v=RwhzbzZSAYg
https://www.youtube.com/watch?v=RwhzbzZSAYg