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PERANCANGAN MEDIA PROMOSI TEMPAT
WISATA ALAM SONGGON BANYUWANGI
Laporan Tugas Akhir
Ditulis sebagai syarat untuk memperoleh gelar Sarjana Desain (S.Ds.)
Nama : Elrica Nathania Pungky Setyabudi
NIM : 00000020444
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
UNIVERSITAS MULTIMEDIA NUSANTARA
TANGERANG
2021
ii
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT
Saya yang bertanda tangan di bawah ini:
Nama : Elrica Nathania Pungky Setyabudi
NIM : 00000020444
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
Universitas Multimedia Nusantara
Judul Tugas Akhir :
PERANCANGAN MEDIA PROMOSI TEMPAT WISATA ALAM
SONGGON BANYUWANGI
dengan ini menyatakan bahwa, laporan dan tugas akhir ini adalah asli dan belum
pernah diajukan untuk gelar sarjana, baik di Universitas Multimedia Nusantara
maupun di perguruan tinggi lainnya.
Karya tulis ini murni merupakan gagasan, rumusan dan
penelitian/implementasi saya sendiri tanpa bantuan pihak lain kecuali arahan dosen
pembimbing dan narasumber.
Demikian surat Pernyataan Originalitas ini saya buat dengan sebenarnya.
Apabila dikemudian hari terdapat penyimpangan serta ketidakbenaran dalam
pernyataan ini, maka saya bersedia menerima sanksi akademik berupa pencabutan
gelar (S.Ds) yang telah diperoleh serta sanksi yang berlaku di Universitas
Multimedia Nusantara.
iii
Tangerang, 7 Januari 2021
Elrica Nathania Pungky Setyabudi
iv
HALAMAN PENGESAHAN TUGAS AKHIR
PERANCANGAN MEDIA PROMOSI TEMPAT
WISATA ALAM SONGGON BANYUWANGI
Oleh
Nama : Elrica Nathania Pungky Setyabudi
NIM : 00000020444
Program Studi : Desain Komunikasi Visual
Fakultas : Seni dan Desain
Tangerang, 22 Januari 2021
.
Pembimbing
Clements Felix Setiyawan, S.Sn., M.Hum.
Ketua Program Studi
Mohammad Rizaldi, S.T., M.Ds.
Penguji
Edo Tirtadarma, S.Ds., M.Ds.
Ketua Sidang
Rani Aryani Widjono, S.Sn., M.Ds.
v
KATA PENGANTAR
Wisata Alam Songgon adalah wisata alam yang terletak di Kabupaten Banyuwangi
atau dapat disebut dengan the sunrise of Java, tepatnya di Kecamatan Songgon.
Banyaknya wisata alam yang terdapat didalamnya membuat Wisata Alam Songgon
menjadi wisata yang mempunyai keberagaman. Mulai dari hutan, sungai, air terjun
hingga wisata alam yang kekinian seperti paintball atau air softgun. Namun
sayangnya keberadaan Wisata Alam Songgon Banyuwangi masih belum diketahui
oleh banyak orang terutama masyarakat luar Banyuwangi.
Berdasarkan hasil penelitian yang dilakukan oleh penulis ditemukan bahwa
keberadaan tempatnya yang cukup terpencil dan kurangnya promosi yang
dilakukan membuat Wisata Alam Songgon hanya dikunjungi oleh masyarakat lokal
Banyuwangi saja. Pengelola salah satu Wisata Alam Songgon sendiri dan dinas
pariwisata yang mengurus Kecamatan Songgon mengatakan bahwa memang masih
dibutuhkannya perancangan promosi yang lebih efektif lagi untuk meningkatkan
minat masyarakat terhadap Wisata Alam Songgon.
Oleh karena itu, penulis memilih untuk mengangkat topik penelitian ini
dengan tujuan dan harapan agar Wisata Alam Songgon Banyuwangi dapat dikenal
lebih luas dan lebih diapresiasi oleh masyarakat.
Selama proses perancangan ini penulis mendapatkan dukungan serta
bantuan melalui berbagai pihak. Maka dari itu penulis ingin mengucapkan rasa
terima kasih dan syukur kepada beberapa pihak, yaitu:
vi
1. Allah SWT karena telah memberikan penulis kesehatan, kemudahan
serta rahmat-Nya sehingga penulis dapat menyelesaikan Tugas Akhir
ini dengan baik.
2. Kedua orang tua dan keluarga penulis yang telah mensupport penulis
baik berupa moral dan materi.
3. Mohammad Rizaldi, S.T., M.Ds., selaku ketua program studi Desain
Komunikasi Visual.
4. Clements Felix Setiyawan, S.Sn., M.Hum., selaku dosen pembimbing
Tugas Akhir yang telah memberikan banyak arahan kepada penulis
selama proses pengerjaan Tugas Akhir
5. Savira, Devin, Frelly, Arthur, dan Jason yang telah banyak membantu
penulis selama proses pengerjaan Tugas Akhir, mendengarkan keluh
kesah penulis dan memberikan semangat kepada penulis.
6. Dan kepada semua pihak yang tidak dapat penulis sebutkan namanya
satu persatu.
Tangerang, 11 Januari 2021
Elrica Nathania Pungky Setyabudi
vii
ABSTRAKSI
Wisata Alam Songgon merupakan wisata alam yang terletak di Kabupaten
Banyuwangi, Kecamatan Songgon di dataran tinggi lebih tepatnya di lereng
Gunung tertinggi ketiga di Jawa Timur, yaitu Gunung Raung. Potensi wisata alam
yang terdapat di Wisata Alam Songgon sangat bermacam-macam dan bervariasi,
yaitu mulai dari wisata alam hutan pinus, air terjun, sungai, sampai dengan wisata
yang sudah kekinian seperti paintball dan airsoft gun. Saat ini sudah terdaftar
sebanyak 14 wisata alam yang terdapat di Wisata Alam Songgon. Wisata Alam
Songgon awalnya sangat diramaikan oleh pengunjung, namun seiring berjalannya
waktu wisatawan yang datang menjadi berkurang dikarenakan promosi yang
dilakukan oleh Wisata Alam Songgon kurang efektif dan maksimal sehingga hanya
masyarakat Banyuwangi saja yang mengetahui mengenai wisata alam ini. Hal ini
merupakan berita yang sangat tidak bagus karena dapat membuat Wisata Alam
Songgon menjadi tidak dikenal oleh masyarakat luar dan menjadi tidak
berkembang. Oleh karena itu penulis merancang media promosi yang efektif untuk
Wisata Alam Songgon. Penulis juga melakukan penelitian melalui wawancara dan
kuantitatif dengan menyebarkan kuisioner berupa google form kepada target
penelitian dan juga penulis melakukan studi eksisting untuk mendapatkan hasil
yang komprehensif.
Kata kunci : Promosi, wisata alam, songgon, banyuwangi
viii
ABSTRACT
Songgon Nature Tourism is a natural tourism located in Banyuwangi district,
Songgon sub-district in the highlands, more precisely on the slopes of the third
Mountain in East Java, as known as Mount Raung. Te natural potential in Songgon
Nature Tourism very diverse and varied, it have natural tourism such has pine
forests, waterfalls, rivers to currents tours such as paintball and airsoft gun.
Currently, 14 nature tourism have been registered in Songgon Nature Tourism. At
first Songgon Nature Tourism was very crowded with tourists but as time goes by
the tourists who came become less, because the promotions that Songgon Nature
Tourism promotions offered were not effective and maximal so that only
Banyuwangi people knew about this natural tourism. This news is a bad news for
Songgon Nature Tourism because it can this natural tourism become unknown to
the outside community and become undeveloped. So that’s why author designes an
effective promotional media for Songgon Nature Tourism. Author also do research
through interviews and quantitative by distributing questionnaires in google form
to research targets and author also do existing studies to get comprehensive results.
Keywords: Promotions, natural tourism, songgon, banyuwangi
ix
DAFTAR ISI
LEMBAR PERNYATAAN TIDAK MELAKUKAN PLAGIAT ..................... ii
HALAMAN PENGESAHAN TUGAS AKHIR/SKRIPSI* ............................. iv
KATA PENGANTAR ........................................................................................... v
ABSTRAKSI ........................................................................................................ vii
ABSTRACT ......................................................................................................... viii
DAFTAR ISI ......................................................................................................... ix
DAFTAR GAMBAR .......................................................................................... xiv
DAFTAR TABEL ............................................................................................ xxiv
DAFTAR LAMPIRAN ..................................................................................... xxv
BAB I PENDAHULUAN ...................................................................................... 1
1.1. Latar Belakang .......................................................................................... 1
1.2. Rumusan Masalah ..................................................................................... 3
1.3. Batasan Masalah ....................................................................................... 3
1.4. Tujuan Tugas Akhir .................................................................................. 4
1.5. Manfaat Tugas Akhir ................................................................................ 4
BAB II TINJAUAN PUSTAKA ........................................................................... 6
2.1. Promosi ..................................................................................................... 6
2.1.1. Tujuan Promosi .............................................................................. 6
2.1.2. Pendekatan Promosi ....................................................................... 7
x
2.1.3. Jenis Promosi ............................................................................... 11
2.1.4. Bauran Promosi ............................................................................ 13
2.1.4.1. Advertising ...................................................................... 13
2.1.4.2. Direct Marketing ............................................................. 13
2.1.4.3. Sales Promotion .............................................................. 14
2.1.4.4. Personal Selling .............................................................. 14
2.1.4.5. Public Relations .............................................................. 14
2.1.5. Media Promosi ............................................................................. 15
2.1.6. Strategi Promosi (AISAS) ............................................................ 16
2.2. Fotografi .................................................................................................. 17
2.2.1. Landscapes Photography ............................................................. 18
2.2.2. Komposisi Foto ............................................................................ 18
2.3. Tipografi .................................................................................................. 22
2.3.1. Klasifikasi Tipografi .................................................................... 22
2.4. Warna ...................................................................................................... 25
2.4.1. Color Temperature ....................................................................... 27
2.4.2. Color Schemes .............................................................................. 28
2.5. Desain ...................................................................................................... 30
2.5.1. Prinsip Desain .............................................................................. 32
2.5.2. Layout ........................................................................................... 38
2.5.2.1. Grid ................................................................................. 38
2.5.3. Design Process ............................................................................. 44
xi
2.6. Pariwisata ................................................................................................ 48
2.6.1. Kriteria Suatu Tempat Dikatakan Wisata .................................... 49
BAB III METODOLOGI .................................................................................. 51
3.1. Metodologi Pengumpulan Data ............................................................. 51
3.1.1. Wisata Alam Songgon ................................................................. 51
3.1.1.1.Wisata-Wisata yang Terdapat di Songgon ....................... 52
3.1.2. Wawancara ................................................................................... 64
3.1.2.1. Bapak Farid Muhammad ................................................. 65
3.1.2.2. Bapak Ahmad Junaedy S.h. ............................................ 68
3.1.2.3. Dwika Galuh Agustin. ..................................................... 72
3.1.2.4. Gilang Indrawan Yanuardi .............................................. 74
3.1.3. Kuisioner ...................................................................................... 75
3.1.3.1. Kuisioner Target Primer. ................................................. 76
3.1.3.2. Kuisioner Target Sekunder ............................................. 84
3.1.3.3. Kesimpulan Kuisioner. .................................................... 93
3.1.4. Studi Eksisting ............................................................................. 94
3.1.4.1. Wisata Alam Sevillage .................................................... 95
3.1.4.2. Saung Rangon Buah Tilu ................................................ 99
3.1.5. S.W.O.T ..................................................................................... 102
3.2. Metodologi Perancangan ....................................................................... 103
3.2.1. Overview .................................................................................... 103
3.2.2. Strategy ...................................................................................... 103
3.2.3. Ideas ........................................................................................... 104
xii
3.2.4. Design ........................................................................................ 104
3.2.5. Production .................................................................................. 104
3.2.6. Implementation ......................................................................... 104
BAB IV STRATEGI DAN ANALISIS PERANCANGAN .......................... 106
4.1. Strategi Perancangan ............................................................................. 106
4.1.1. Overview .................................................................................... 106
4.1.2. Strategy ...................................................................................... 107
4.1.2.1. Strategi Promosi ............................................................ 112
4.1.3. Ideas ........................................................................................... 115
4.1.3.1. Perancangan Komunikasi .............................................. 117
4.1.3.2. Perancangan Visual ....................................................... 121
4.1.4. Design ........................................................................................ 126
4.1.4.1. Perancangan Tahap Attention ........................................ 127
4.1.4.2. Perancangan Tahap Interest .......................................... 150
4.1.4.3. Perancangan Tahap Search ........................................... 155
4.1.4.4. Perancangan Tahap Action ............................................ 171
4.1.4.5. Perancangan Tahap Share ............................................. 176
4.2. Analisis Perancangan ............................................................................ 186
4.2.1. Analisis Instagram Ads .............................................................. 186
4.2.2. Analisis Facebook Ads ............................................................... 188
4.2.3. Analisis Twitter Ads ................................................................... 190
4.2.4. Analisis website .......................................................................... 190
4.2.5. Analisis iklan KRL ..................................................................... 192
xiii
4.2.6. Analisis youtube display Ads .................................................... 194
4.2.7. Analisis Poster .......................................................................... 195
4.2.8. Analisis horizontal banner ......................................................... 196
4.2.9. Analisis Filter Instagram ........................................................... 198
4.2.10. Analisis Merchandise ................................................................. 199
4.2. Budgeting .............................................................................................. 203
BAB V PENUTUP ............................................................................................ 206
5.1. Kesimpulan ........................................................................................... 206
5.2. Saran ...................................................................................................... 207
DAFTAR PUSTAKA ....................................................................................... XIV
xiv
DAFTAR GAMBAR
Gambar 2.1. Tahapan AISAS ............................................................................... 16
Gambar 2.2. Foto horizontal ................................................................................ 19
Gambar 2.3. Foto keseimbangan .......................................................................... 19
Gambar 2.4. Foto dengan garis ............................................................................ 20
Gambar 2.5. Foto dengan komposisi emphasis .................................................... 21
Gambar 2.6. Foto dengan komposisi framing ...................................................... 22
Gambar 2.7. Klasifikasi Tipografi (1) .................................................................. 23
Gambar 2.8. Klasifikasi Tipografi (2) .................................................................. 24
Gambar 2.9. Klasifikasi Tipografi (3) .................................................................. 25
Gambar 2.10. Pigment Color Wheel .................................................................... 26
Gambar 2.11. Color Temperature ........................................................................ 27
Gambar 2.12. Color Schemes ............................................................................... 28
Gambar 2.13. Symmetry ....................................................................................... 33
Gambar 2.14. Asymmetry ..................................................................................... 33
Gambar 2.15. Radial Balance .............................................................................. 34
Gambar 2.16. Isolation ......................................................................................... 34
Gambar 2.17. Placement ...................................................................................... 35
Gambar 2.18. Scale .............................................................................................. 35
Gambar 2.19. Contrast ......................................................................................... 36
Gambar 2.20. Pointers ......................................................................................... 36
Gambar 2.21. Manuscript Grid ............................................................................ 39
Gambar 2.22. Contoh Manuscript Grid ............................................................... 39
xv
Gambar 2.23. The Column Grid ........................................................................... 40
Gambar 2.24. Contoh Column Grid ..................................................................... 40
Gambar 2.25. The Modular Grid ......................................................................... 41
Gambar 2.26. Contoh The Modular Grid ............................................................ 41
Gambar 2.27. The Hierarchic Grid ...................................................................... 42
Gambar 2.28. Contoh The Hierarchic Grid ......................................................... 42
Gambar 2.29. Compounds Grid ........................................................................... 43
Gambar 2.30. Contoh Compounds Grid .............................................................. 44
Gambar 3.1. Spot Payung Gantung ...................................................................... 53
Gambar 3.2. Spot Beranda Pandang .................................................................... 53
Gambar 3.3. Green Gumuk Candi ....................................................................... 54
Gambar 3.4. Bunga Matahari Bukit Mondoleko .................................................. 55
Gambar 3.5. Pemandangan Villa Bejong ............................................................. 56
Gambar 3.6. Air Terjun Telunjuk Raung ............................................................. 57
Gambar 3.7. Air Terjun Pertemon........................................................................ 58
Gambar 3.8. Air Terjun Kembar Arum ................................................................ 59
Gambar 3.9. Air Terjun Selendang Arum ............................................................ 60
Gambar 3.10. Air Terjun Lider ............................................................................ 60
Gambar 3.11. X-Badeng Adventure..................................................................... 61
Gambar 3.12. Guide membriefing wisatawan...................................................... 62
Gambar 3.13. Wisata Pemandian Baju Hitam ..................................................... 63
Gambar 3.14. Kampung Durian ........................................................................... 64
Gambar 3.15. Likin Durian Garden ..................................................................... 65
xvi
Gambar 3.16. Screenshot whatsapp chat dengan Pak Farid ................................ 66
Gambar 3.17. Screenshot Video Call Whatsapp dengan Pak Ahmad .................. 69
Gambar 3.18. Screenshot Video Call Whatsapp dengan Dwika .......................... 73
Gambar 3.19. Screenshot Video Call Whatsapp dengan Gilang .......................... 75
Gambar 3.20. Kuisioner menggunakan Google Form untuk target primer ......... 77
Gambar 3.21. Kuisioner minat responden melakukan wisata alam ..................... 77
Gambar 3.22. Kuisioner minat responden melakukan wisata alam ..................... 78
Gambar 3.23. Kuisioner minat responden melakukan wisata alam 1 .................. 78
Gambar 3.24. Gambar pertanyaan ketertarikan wisata alam 1 ............................ 79
Gambar 3.25. Kuisioner minar responden melakukan wisata alam 2 .................. 79
Gambar 3.26. Gambar pertanyaan ketertarikan wisata alam 2 ............................ 79
Gambar 3.27. Kuisioner minat responden melakukan wisata alam 3 .................. 80
Gambar 3.28. Gambar pertanyaan ketertarik wisata alam 3 ................................ 80
Gambar 3.29. Kuisioner minat responden melakukan wisata alam 4 .................. 81
Gambar 3.30. Gambar pertanyaan ketertarikan wisata alam 4 ............................ 81
Gambar 3.31. Kuisioner tingkat pengetahuan responden tentang Wisata Alam
Songgon ........................................................................................................ 82
Gambar 3.32. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon
....................................................................................................................... 82
Gambar 3.33. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon
....................................................................................................................... 83
Gambar 3.34. Kuisioner pengetahuan responden terhadap Wisata Alam Songgon
....................................................................................................................... 83
xvii
Gambar 3.35. Website sebagai media promosi .................................................... 84
Gambar 3.36. Kuisioner menggunakan Google Form target sekunder ............... 85
Gambar 3.37. Minat Responden dalam berwisata ............................................... 86
Gambar 3.38. Seberapa sering responden berwisata dalam 1 tahun .................... 86
Gambar 3.39. Minat responden dalam berwisata alam ........................................ 87
Gambar 3.40. Pertanyaan ketertarikan wisata alam 1 .......................................... 87
Gambar 3.41. Gambar pertanyaan ketertarikan wisata alam 1 ............................ 87
Gambar 3.42. Pertanyaan ketertarikan wisata alam 2 .......................................... 88
Gambar 3.43. Gambar pertanyaan ketertarikan wisata alam 2 ............................ 88
Gambar 3.44. Pertanyaan ketertarikan wisata alam 3 .......................................... 89
Gambar 3.45. Gambar pertanyaan ketertarikan wisata alam 3 ............................ 89
Gambar 3.46. Pertanyaan ketertarikan wisata alam 4 .......................................... 89
Gambar 3.47. Gambar pertanyaan ketertarikan wisata alam 4 ............................ 90
Gambar 3.48. Pengetahuan responden mengenai letak 4 wisata sebelumnya ..... 90
Gambar 3.49. Pertanyaan pengetahuan mengenai daerah Songgon .................... 91
Gambar 3.50. Pertanyaan pengetahuan mengenai letak Wisata Alam Songgon . 91
Gambar 3.51. Pertanyaan mengenai kunjungan responden .................................. 92
Gambar 3.52. Pertanyaan mengenai kebutuhan promosi di Wisata Alam Songgon
....................................................................................................................... 92
Gambar 3.53. Pendapat responden mengenai media promosi wisata alam songgon
....................................................................................................................... 93
Gambar 3.54. Sky Tree ......................................................................................... 96
Gambar 3.55. Paintball di Sevillage ...................................................................... 96
xviii
Gambar 3.56. Live Music di Wisata Alam Sevillage............................................ 97
Gambar 3.57. Instagram Wisata Alam Sevillage .................................................. 98
Gambar 3.58. Twitter Wisata Alam Sevillage ...................................................... 98
Gambar 3.59. Saung Rangon .............................................................................. 100
Gambar 3.60. Instagram Wisata Alam Saung Rangon ....................................... 101
Gambar 3.61. Website Wisata Alam Saung Rangon .......................................... 101
Gambar 4.1. Mindmap Wisata Alam Songgon ................................................... 108
Gambar 4.2. Mindmap WIsata Alam Songgon ................................................... 108
Gambar 4.3. Moodboard konsep ......................................................................... 117
Gambar 4.4. Tagline ............................................................................................ 118
Gambar 4.5. Hastag ............................................................................................. 120
Gambar 4.6. Color Pallete ................................................................................... 121
Gambar 4.7. Billion Dreams Typeface ................................................................ 122
Gambar 4.8. Avenir Next Typeface ..................................................................... 122
Gambar 4.9. Fotografi Wisata Alam Songgon .................................................... 123
Gambar 4.10. elemen visual desain lingkaran .................................................... 123
Gambar 4.11. Elemen visual desain peta ............................................................ 124
Gambar 4.12. Modular Grid ................................................................................ 125
Gambar 4.13. Sketsa Fotografi ........................................................................... 126
Gambar 4.14. Hasil Fotografi ............................................................................. 126
Gambar 4.15. Sketsa Instagram post tahap attention ......................................... 128
Gambar 4.16. Sketsa Instagram story tahap attention ........................................ 128
Gambar 4.17. Modular Grid Instagram Story .................................................... 129
xix
Gambar 4.18. Modular Grid Instagram Story .................................................... 129
Gambar 4.19. Grid didalam Instagram post ....................................................... 130
Gambar 4.20. Grid didalam Instagram story ...................................................... 130
Gambar 4.21. Hasil akhir desain Instagram post ................................................ 131
Gambar 4.22. Hasil akhir desain Instagram story .............................................. 131
Gambar 4.23. Sketsa facebook ads ..................................................................... 132
Gambar 4.24. Modular Grid facebook ads ......................................................... 132
Gambar 4.25. grid didalam facebook ads ........................................................... 133
Gambar 4.26. Hasil akhir facebook ads .............................................................. 134
Gambar 4.27. Sketsa twitter ads ......................................................................... 134
Gambar 4.28. Modular grid twitter ads .............................................................. 135
Gambar 4.29. grid didalam twitter ads ............................................................... 135
Gambar 4.30. Hasil akhir twitter ads .................................................................. 136
Gambar 4.31. Sketsa Twitter ads ........................................................................ 137
Gambar 4.32. Modular grid youtube display ads ............................................... 137
Gambar 4.33. grid didalam youtube display ads ................................................ 137
Gambar 4.34. Hasil akhir youtube display ads ................................................... 138
Gambar 4.35. Sketsa Horizontal Banner ............................................................ 139
Gambar 4.36. Modular grid horizontal banner .................................................. 139
Gambar 4.37. grid didalam horizontal banner ................................................... 140
Gambar 4.38. Hasil akhir horizontal banner ...................................................... 141
Gambar 4.39. Sketsa Poster ................................................................................ 142
Gambar 4.40. Modular grid poster ..................................................................... 142
xx
Gambar 4.41. grid didalam poster ...................................................................... 143
Gambar 4.42. Hasil akhir poster ......................................................................... 144
Gambar 4.43. Sketsa iklan KRL ......................................................................... 145
Gambar 4.44. Modular grid hanging alley ......................................................... 145
Gambar 4.45. Modular grid wall branding ......................................................... 145
Gambar 4.46. Modular grid standing panel ....................................................... 146
Gambar 4.47. grid didalam hanging alley KRL .................................................. 146
Gambar 4.48. grid didalam wall branding KRL ................................................. 147
Gambar 4.49. grid didalam standing panel KRL ................................................ 147
Gambar 4.50. Hasil akhir hanging alley KRL ..................................................... 148
Gambar 4.51. Hasil akhir wall branding KRL .................................................... 149
Gambar 4.52. Hasil akhir standing panel KRL ................................................... 150
Gambar 4.53. Sketsa Instagram feeds interest .................................................... 151
Gambar 4.54. Modular grid Instagram feeds ..................................................... 151
Gambar 4.55. grid didalam instagram feeds ....................................................... 152
Gambar 4.56. Hasil akhir Instagram feeds interest............................................. 153
Gambar 4.57. Sketsa Facebook post interest ...................................................... 153
Gambar 4.58. Modular grid facebook ads interest ............................................. 154
Gambar 4.59. grid didalam facebook post ads .................................................... 154
Gambar 4.60. Hasil akhir facebook post ads interest.......................................... 155
Gambar 4.61. Sketsa Instagram post search ....................................................... 156
Gambar 4.62. Modular grid Instagram feeds search .......................................... 157
Gambar 4.63. grid didalam Instagram feeds search ........................................... 157
xxi
Gambar 4.64. Hasil akhir Instagram feeds tahap search .................................... 158
Gambar 4.65. Hasil akhir Instagram feeds multiple post tahap search .............. 158
Gambar 4.66. Sketsa Facebook multiple post tahap search................................ 159
Gambar 4.67. Modular grid Facebook multiple post .......................................... 160
Gambar 4.68. grid didalam facebook multiple post ............................................ 160
Gambar 4.69. Hasil akhir facebook multiple post tahap search .......................... 161
Gambar 4.70. site plan website Wisata Alam Songgon ...................................... 162
Gambar 4.71. flow chart website Wisata Alam Songgon ................................... 162
Gambar 4.72. modular grid website .................................................................... 163
Gambar 4.73. design wireframe website ............................................................. 163
Gambar 4.74. grid website .................................................................................. 164
Gambar 4.75.website bagian pertama laman utama ............................................ 165
Gambar 4.76. website bagian kedua tentang Wisata Alam Songgon .................. 166
Gambar 4.77. website bagian ketiga Destinasi Wisata Alam Songgon .............. 167
Gambar 4.78. website bagian keempat Informasi fasilitas Wisata Alam Songgon
..................................................................................................................... 168
Gambar 4.79. website bagian kelima Informasi Event Wisata Alam Songgon .. 169
Gambar 4.80. webiste bagian keenam kotak pertanyaan Wisata Alam Songgon 170
Gambar 4.81. Hasil akhir website ....................................................................... 170
Gambar 4.82. Sketsa Instagram feeds ................................................................. 171
Gambar 4.83. Sketsa Instagram story ................................................................. 172
Gambar 4.84. modular grid instagram feeds ...................................................... 172
Gambar 4.85.modular grid instagram story ....................................................... 172
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Gambar 4.86. grid didalam Instagram feeds ....................................................... 173
Gambar 4.87. grid didalam instagram story ....................................................... 173
Gambar 4.88. hasil akhir Instagram feeds .......................................................... 174
Gambar 4.89. hasil akhir Instagram story ........................................................... 174
Gambar 4.90. Sketsa facebook multiple post ...................................................... 175
Gambar 4.91. modular grid facebook multiple post ........................................... 175
Gambar 4.92. grid didalam facebook multiple post ............................................ 176
Gambar 4.93. Hasil akhir facebook multiple post ............................................... 176
Gambar 4.94. modular grid facebook multiple post ........................................... 177
Gambar 4.95. modular grid dalam Instagram filter ............................................ 178
Gambar 4.96. Hasil akhir Instagram filter .......................................................... 178
Gambar 4.97. modular grid design botol ............................................................ 179
Gambar 4.98. modular grid dalam design botol ................................................. 180
Gambar 4.99. modular grid design baju ............................................................. 181
Gambar 4.100. modular grid dalam design baju ................................................ 181
Gambar 4.101. modular grid sticker ................................................................... 182
Gambar 4.102. modular grid didalam sticker ..................................................... 183
Gambar 4.103. modular grid didalam topi ......................................................... 184
Gambar 4.104. grid dan hasil design backpack .................................................. 184
Gambar 4.105. grid dan hasil design dry bag ..................................................... 185
Gambar 4.106. hasil mockup Instagram ............................................................. 187
Gambar 4.107. hasil mockup facebook multiple post .......................................... 189
Gambar 4.108. hasil mockup facebook post ads ................................................. 189
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Gambar 4.109. hasil mockup twitter ads ............................................................. 190
Gambar 4.110. hasil desain website .................................................................... 191
Gambar 4.111. hasil mockup website .................................................................. 192
Gambar 4.112. hasil mockup hanging alley ........................................................ 193
Gambar 4.113. hasil mockup wall branding ....................................................... 194
Gambar 4.114. hasil mockup standing panel ...................................................... 194
Gambar 4.115. hasil mockup youtube display ads .............................................. 195
Gambar 4.116. hasil mockup poster .................................................................... 196
Gambar 4.117. hasil mockup billboard indoor ................................................... 197
Gambar 4.118. hasil mockup billboard outdoor ................................................. 197
Gambar 4.119. hasil mockup filter instagram ..................................................... 198
Gambar 4.120. hasil mockup botol minum ......................................................... 199
Gambar 4.121. hasil mockup baju ....................................................................... 200
Gambar 4.122. hasil mockup sticker ................................................................... 201
Gambar 4.123. hasil mockup topi ........................................................................ 202
Gambar 4.124. hasil mockup backpack ............................................................... 202
Gambar 4.125. hasil mockup dry bag ................................................................. 203
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DAFTAR TABEL
Tabel 4.1. Tabel Creative Brief ........................................................................... 109
Tabel 4.2. Tabel Strategi AISAS ........................................................................ 112
Tabel 4.3. Tabel Pelaksanaan AISAS ................................................................. 115
Tabel 4.4. Tabel Biaya Media Online ................................................................. 204
Tabel 4.5. Tabel Biaya Media Cetak ................................................................... 204
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DAFTAR LAMPIRAN
LAMPIRAN A: FORM BIMBINGAN ............................................................ xix
LAMPIRAN B: KUESIONER .......................................................................... xix
LAMPIRAN C: TRANSKRIP WAWANCARA ............................................. xix
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