Pepsi Generations Mountain Region Spanner/ Merchandiser ......Pepsi Generaons comes to life at the...

Pepsi Generations Mountain Region Spanner/

Merchandiser & Single Merchandiser Promotion

Objective Project objective was to develop a temporary freestanding display activation for Pepsi’s 2018 Generations/Drink Pepsi Get Stuff Campaign. Displays would be placed into the grocery channel. Pepsi requested a unique modular solution that reminded people of Pepsi’s heritage while engaging the consumer to purchase various products (20 Oz bottles, one liters, two liters, hi-cone six-packs, 7.5 oz. six packs and fridgemates). An additional project parameter was to create an area on the merchandiser that could be personalized by the local retailer/distributor.

Inspirational Imagery Imagesfromonlineaudit&customer

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Store Imagery

Ihavelookedatthisdisplayonmyphonelike30<mesin10minutes!Lovethisthing!-JordanIglesias(DivisonSalesManagerPAB–WalmartWest)

“ThoughtI’dshareapictureofwhatagreatteamcouldaccomplish”-CharlieBlecker(PepsiDirectorofMerchandising)

Insights

PepsiGenera<onscomestolifeatthepointofpurchasewiththelimited-<meintroduc<onofretropackagingaswellasthereturnofthePepsiStuffloyaltyprogram."Sinceourbrandwasfoundedmorethanacenturyago,Pepsihasstoodforayouthfulspiritandthechoiceofanewgenera<on,"saidChadStubbs,vicepresident,marke<ng,PepsiTrademark,NorthAmerica."2018willbeayeartocelebratethepastwhileembracingthefuture;alwaysremindingconsumerstodowhattheyloveandhavealiVlefunintheirlives." "PepsiGenera<ons,"acelebra<onofthebrand'srichhistoryinpopculturefor120years.Throughthedecades,Pepsihasencouragedconsumerstohavefun,liveoutloudandenjoylifetothefullest.Pepsihascreatedmemorablemomentsacrossgenera<onsthathaveshapedcultureands<llgeneratesinterestfromconsumerstoday.The"PepsiGenera<ons"campaignwillcelebratethebestmomentsofourpast,createnewiconicmomentsfortodayandsetthestageforanexci<ngfuture,allowingPepsitobethechoicefordecadestocom

Insights

TheReturnofPepsiStuff:TheU.S.loyaltyprogram,firstreleasedin1996,ismakingacomeback.SimilartothefirstPepsiStuffcampaign,thepromo<onfeaturesclassicPepsidesignsacrossarangeoflifestylepremiums—suchasvintageT-shirts,hats,LEDsigns,varsityjackets,coolers,bikesandmore—thatcanberedeemedwithPepsiPointsthroughPepsiStuff.com.FansofallagesintheU.S.onlycanearnpointsthroughcodesonpar<cipa<ngretropacksunderthecaporinsidetake-homepacks,andenteringcodesontoPepsiStuff.com.NewPepsiStuffprizeswillbereleasedthroughouttheyear.

Solution/Details An incredibly fun and dynamic interpretation of a 1940’s era vending machine was utilized as the cornerstone of this impressive corrugate merchandising system for Pepsi. These freestanding structures created a great disruptive activation for increased product awareness and sale, as they were designed to hold multiple product and packaging offerings. Additionally, the spanner panel and pole hanging signage clearly promoted the “Drink Pepsi Get Stuff” message. !•  Merchandiser/Spanner:Approx.size:88”wx38”dx87”H(spannerincludesfront/backawning)•  SingleMerchandiserw/sidesignage:36”wx10”d65”h•  Impachulretrorecrea<onofsodavendingmachineandGeneralstoreroofline•  Front/backgraphicsonallstructures•  Spannerstructureincludedanareaforaregion/retailerspecificpanel(oren<refaceofspannercouldbere-skinnedw/customgraphics•  Casedproductpalletisposi<onedunderspanner•  U<liza<onofsteeltubingundershelvingforstructuralsupport•  Lithomountedcorrugatecomponentsformaximumvisualimpact•  MerchandisersincludeknockoutsloVedareas(backandsides).Thisfeatureallowsthemerchandisertofaceparallelwithorperpendicular

tothespannerstructure•  Smallsinglemerchandiserincludessidefiberpolew/hangingoffsetprinted(2sided)SBSbanner.•  Displaystructureshipsunassembledandisexecutedin-storebyPepsiroutepersonnel•  GNIcreatedallproduc<onartwork•  Produc<onqty:8,000singlemerchandisers&4,000merchandiser/spannerstructures