View
2
Download
0
Category
Preview:
Citation preview
Pecatonica River Popcorn
Introductions
• Jacki Raabe- Unit popcorn Kernel from Darby Creek District. Member of SKC Popcorn Committee
• Tim Budnik- Unit popcorn Kernel from Delaware District. Member of SKC Popcorn Committee
• Marshall Long-SKC popcorn staff advisor
• Sean Gallagher- SKC popcorn staff advisor emeritus
Goals for tonight
• Introduce new popcorn vendor- Pecatonica River Popcorn.
• Review why the change was made and the selection process.
• Introduce product line-up.
• Give people ideas to improve sale between now and district trainings in August.
• Answer any questions.
Highlights of PRP
• Tins across the product line-up (exceptions: microwave products, and popping corn).
• Unique designed OSU tin offered at $25. • Unit commission remains 32% • Product is visibly higher quality than Trails-End
and tastes better. • Scouting themed tins offered (Rockwell and
Csatari images) • Simplified online ordering for both customers and
unit leaders
Decision Process
• -Taste Tests: Pecatonica River outscored Trails-End in every product in a series head-to-head blind taste tests. Over 130 participants took part at largest test at University of Scouting.
• -Focus group sessions: Four focus groups were conducted across the SKC where volunteer feedback was solicited.
Decision Process
• Common themes from group sessions:
• -Tins offer a perceived value to both unit leaders and customers.
• -Taste of product is a concern.
• -Additional $10 item needed.
• -Price points should remain flat.
• -OSU Tin option too expensive and not unique.
• -How do we increase the # of “yes’s” at the door?
Why PRP is better
• Tins are back
• Drastic price reduction on OSU tin ($25 vs. $55).
• Lower price on Kettle Corn ($22 vs. $25)
• $40 Gift Set has four tins and is a great holiday gift (see example)
• Jalapeño Cheese is awesome. Scored highest in taste test among three vendors.
Why PRP is better
• Product tastes better!
• Online ordering makes more sense to costumers than Trails-End equivalent (simplified $30 and $50 offerings. That’s it!)
• PRP has a warehouse in Akron that will serve us. Quicker turnaround time on receiving additional product during the sale.
Why PRP is better
Drumroll….
The Line-up
2013 Pecatonica River Products • $10 Caramel Corn (10 oz.) • $10 Popping Corn (2.5 lbs. normal ordering procedure) • $18 Cheddar Cheese (8 oz.) • $18 18 pk Micro Butter • $18 18 pk Micro Butter Lite $30/$50 Military donations remain • $18 Mud Puddles (18 oz.) Red equals Tin • $18 White Gold (18 oz.) • $18 Jalapeno Cheese (8 oz.) • $22 Mirco 18pk Kettle Corn • $25 OSU Tin (CC with peanuts 16 oz.) • $30 Classic Trio 3-Way (23 oz.) • $40 Four Tin Gift Pack (33.5 oz.) • $50 Choc. Lovers 5-Way (68 oz.)
Items/Case (it’s easy!)
Product Weight and Dimensions
Product Length Width Height Weight Items Per Case
2.5 lb Raw Popping Corn 10.5" 10.5" 10.5" 22 lbs. 8
8oz. Cheese Varieties 24" 24" 12" 10.5 lbs. 8
10oz. Classic Caramel 10.5" 10.5" 10.5" 12 lbs. 8
18 oz. Mud Puddles 11.75" 11.75" 11.75" 15 lbs. 8
18 oz. White Gold 11.75" 11.75" 11.75" 15 lbs. 8
18 Pack Microwave Butter 16.25" 16.25" 12.25" 25 lbs. 8
18 Pack Microwave Butter Light 16.25" 16.25" 12.25" 25 lbs. 8
18 Pack Microwave Kettle Corn 16.25" 16.25" 12.25" 25 lbs. 8
33.5 oz. Gift Set 11.5" 11.5" 12.5" 6 lbs. 1
23 oz. Classic Trio 10.5" 10.5" 8" 3.5 lbs. 1
68 oz. Chocolate Lovers 5 Way 10.5" 10.5" 12" 7 lbs. 1
8 oz. Jalapeno Cheese 24" 24" 12" 10.5 lbs. 8
Ways to take advantage of switch
• Each unit that attends August training session will receive tasting kits based on the number of youth in your Pack/Troop/Crew
• If you haven’t ever done a kickoff program to excite your sellers and their families, a taste test would be a great (easy) way to start
• Excite and inform families about the sale changes… starting now!
Ways to take advantage of switch
• Change hopefully provides a “shot in the arm” to sale. New promotional materials have fresh feel to excite customers and sellers.
• Make popcorn a part of unit committee meetings to help spread the word to your families
• We can arrange to have sample prizes, tins and/or product at your unit meeting. Just reach out!
Sales Trainings-August 2013
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3
4 5 6 7 8 9 10
Licking-First United
Methodist Church-
88 N. Fifth St,
Newark, OH
Location-7:00
Ohio Valley-
Location TBD- 6:30
Chief Tarhe- First
Presbyterian
Lancaster- 222 N
Broad St, Lancaster
7:00
11 12 13 14 15 16 17
Darby Creek -Plain
City Presbyterian
Church-231 E. Main
St., Plain City 7:00
Chief Logan-
Chillicothe HS- 421
Yoctangee Pkwy,
Chillicothe-6:30
Tri-Creek- Walnut
Creek Presbyterian
Church- 600 W
Johnstown Rd,
Columbus -6:30
Chief Logan (2)-
TBD
Tecumseh-
Greenup Locks and
Dam- Greenup, KY.
6:00
18 19 20 21 22 23 24
Arrowhead- Church
of the Messiah-51
N State St,
Westerville-6:30
Delaware- Lewis
Center UMC- 1081
Lewis Center Rd,
Lewis Center-6:30
Buckeye- SKC
Office- 807 Kinnear
Rd. Columbus, OH-
6:30
25 26 27
Cap City- SKC Office-
807 Kinnear Rd.
Columbus, OH- 6:30
28 29 30 31
Prizes
• Mix of physical prizes and gift cards (gift cards start at higher level-$775 for $30 card)
• Lower point of entry for prizes ($90 is first prize level above sell one item vs. $250 from last year).
• Local experience based incentive will return. Details still being worked out. (CBJ and OSU Hockey)
• PR “Winners Circle” prizes are higher quality than the top tier Trails-End prizes
Scholarship Question
• Withdrawal process for accessing funds from TE account remains the same. Those funds are still there! Don’t worry!
• Kids who are currently enrolled in the Trails-End Scholarship program will receive 7% of their retail sales from PR in the form of $$ (either credit card, money order to parent-form of $$ is still TBD)
• This will not be the case for new $2500 sellers only kids already in the TE program.
• PR “Winners Circle” prizes (for sellers >$2500 have a higher value than TE to compensate.
Peanut Question
“All products are produced in a facility that also packages peanuts. The Microwave and Raw Popcorn are produced in dedicated sections of the facility that do not come in contact with peanuts.”
Online Sales Question
• Only items offered to consumer online is a $30 two gallon tin and a $50 three gallon tin.
• The consumer gets to choose which 3 flavors they would like out of 12 unique options. The $30 (2 Gallon) tin has smaller size bags than the $50 (3 Gallon) tin.
• Shipping is an added cost, but is more transparent than with TE.
Next Steps
• If this change excites you… Pass the news along to your Pack/Troop/Crew and other Scouting contacts.
• Reengage customers who left because of no tins, poor taste, etc.
• If you are not the popcorn kernel for your Pack/Troop/Crew, now would be a great time to ID that person. Reach out if you need help!
Next Steps
• Plan on attending district training in August for sales methods, best practices and more. Valuable for both new Kernels and veterans.
• We would like to conduct a breakout session at the trainings for new and returning Kernels. We need volunteer feedback for these.
• Make popcorn part of your Pack/Troop/Crew committee meetings through the summer.
• Simply spreading the word will be a huge help!
Q&A
Recommended