PayPal and MindArc...PayPal Express Checkout - Shortcut • Online shoppers are increasingly impulse...

PayPal and MindArc

Reduction in Cart Abandonment

Mobile

Credit

In-Store

Contextual Commerce

CBTLoyalty

Offers

Online

Customer Acquisition One Touch

Invoicing

PayPal’s product offerings position us as a valuable partner, providing merchants access to a suite of tools and integrations beyond the PayPal button

More Than a Button

MERCHANTS CONSUMERS

19 MILLION merchant accounts

237 MILLIONactive consumer accounts

PayPal’s two-sided network helps your business grow

3Source: PayPal Internal Data, Q1-18

© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.

Why PayPal?

Platform agnosticCompatible with iOS,

Android, Windows, Fire OS, Blackberry phones. Platform

accepts Bitcoin, Venmo, Apple Pay, cards, etc.

Mobile wallet

The original mobile wallet; holds multiple

payment methods; stores offers and

coupons.

Security & fraud

Ranked among top in consumer trust and security by Javelin,

Forrester & comScore

Omnichannel

Accepted online, mobile, in-store, person-to-

person

Insight-driven

Closed loop system provides richer insight into purchase data and

customer habits

4

Focus on Mobile

Data Source: Mobile Optimization Research Program. Analyzed experiments via 63

Merchants with +5M in annual online volume, Sept 2018.

https://www.paypal.com/au/webapps/mpp/mcommerce-index

Mobile is HOT but Conversion is NOT

Data Source: Mobile Optimization Research Program. Analyzed experiments via 63

Merchants with +5M in annual online volume, Sept 2018.

Quick wins – absurdly easy optimizations

7©2015 PayPal Inc. Confidential and proprietary.

#1 #1

PHONE RPV Lift

+17.37%

Place a Security Icon On the Checkout Button

• Shoppers are typically hesitant to share

their personal information during checkout.

• Adding a security lock icon to checkout

buttons instills comfort and safety.

©2018 PayPal Inc. Confidential and proprietary.

Security Lock Icon – Placement

Data Source: HiConversion/ Mobile Optimization Research Program. Analyzed

experiments via 63 Merchants with +5M in annual online volume, Sept 2018.

#1Place a Security Icon On the Checkout Button

©2018 PayPal Inc. Confidential and proprietary.

CONTROL TREATMENT

#1

The Results

5

• You do not have to redesign your whole

site or invest in expensive trust badges or

widgets to gain significant revenue lift

What It Means

Things to Consider

• Explore the impact of trust

badge placements (if you

already have them)

-20% -10% 0 10% 20+%

78.29%SUCCESS RATE

RESULTS DISTRIBUTION

(Phone)High number of

double-digit lift

results

©2018 PayPal Inc. Confidential and proprietary.

DESKTOP

RPV CR AOV

+7.73% +7.73% +1.86%

PHONE 4.84% +20.20%

TABLET +7.86% +12.90% -4.02%

+17.37%

Average Lift

Negative Lift

RPV Lift

Data Source: HiConversion /Mobile Optimization Initiative.

Analyzed experiments via 63 Merchants, Sept 2018

3

MINI-CART RPV Lift

+8.72%

PayPal Express

Checkout - Shortcut

• Online shoppers are increasingly impulse

buyers. Those who are paying with PayPal can

complete a purchase and completely bypass

entering credit card information and shipping

details.

• Injecting PayPal Express Shortcut to the mini-

cart may lead to an RPV lift.

©2018 PayPal Inc. Confidential and proprietary.

#1#2 Add the PayPal Express Checkout - Shortcut

Data Source: HiConversion/ Mobile Optimization Research Program. Analyzed

experiments via 63 Merchants with +5M in annual online volume, Sept 2018.

#1

©2018 PayPal Inc. Confidential and proprietary.

CONTROL TREATMENT

Add the PayPal Express Checkout – Shortcut#2

The Results

5

• AOV is not negatively impacted

• PayPal Express Checkout Shortcut placed in

different location on the top of the

checkout funnel works well

What It Means

Things to Consider

• Page look and feel or layout creates positive

or negative impact on the PayPal lift

EXPERIMENT RESULTS DISTRIBUTION

78.29% SUCCESS RATE

©2018 PayPal Inc. Confidential and proprietary.

DESKTOP

RPV CR AOV

+6.37% +4.08% +2.07%

PHONE +5.38% +3.01%

TABLET +7.67% +5.28% +2.16%

Average Lift

+9.00%

Negative Lift

-20% -10% 0 10% 20+%RPV Lift

Data Source: HiConversion / Mobile Optimization Initiative.

Analyzed experiments via 63 Magento Merchants, Sept 2018

#1

©2018 PayPal Inc. Confidential and proprietary.

CONTROL TREATMENT

Collapse coupon#3

The Results

5

• The Collapse Coupon Experiment is a great

experiment option for merchants who

currently have prominent gift card and

discount code input boxes on the cart page.

What It Means

Things to Consider

• The Desktop lifts are proving to be a lot

more modest than Phone and Tablet – due to

the fact that there is a lot more space on

Desktop sites, users may not benefit from

this test on Desktop as much.

EXPERIMENT RESULTS DISTRIBUTION

78.29% SUCCESS RATE

©2018 PayPal Inc. Confidential and proprietary.

DESKTOP

RPV CR AOV

+1.69% +1.15% +0.7%

PHONE +7.49% +0.42%

TABLET +3.83% +4.18% +0.06%

Average Lift

+8.04%

Negative Lift

-20% -10% 0 10% 20+%RPV Lift

Data Source: HiConversion / Mobile Optimization Initiative.

Analyzed experiments via 63 Magento Merchants, Sept 2018

PayPal complete payments

16

Javascript

• Dynamic

• Two-way

interaction

• Marketing

• Offers

• Adaptive payments

offering

HTML

• Static

• Limited

• Button frenzy

Mobile Desktop

One Script, One Settlement ProcessImporting major payment methods around the world to your checkout

Present the most relevant ways to pay with Smart

Payment Buttons

• PayPal opens your doors to shoppers around

the world, including over 250 million consumers

• Drive customers to checkout in a way designed to help improve conversion by serving them their mix of payment options,

including local and alternative payment methods

• Offer your customers more choice without cluttering your checkout experience

18

LATAM

Boleto

Oxxo

EMEA

EPS

iDEAL

Giropay

Bancontact

MyBank

APAC

WeChat Pay

APAC

LATAM

EMEANA

NA

Venmo

Introducing One Touch checkout – our fastest way to pay yet!

20

Turns shopping into a single touch experience:

• Customers simply tap “Buy”, “Confirm”,

and submit their purchase on the merchant

site.

• Bypass manual entry pages to enter

shipping & financial information.

• Enables customers to remain logged in; no

need to re-enter usernames and passwords

with subsequent transactions.

• Highly secure; customers opt in once, &

their sensitive info is saved securely.

Fewer screens, fewer clicks, less friction for your customers.

©2018 PayPal Inc. Confidential and proprietary.

By bypassing the login screen, users can shop with ease

• Checkout securely in seconds

• Streamline information inputted on small devices

• Eliminate the need to enter password or credit card details

21

Turn everything you sell into an impulse buy

22

Consumer Benefits

• Speed

• Convenience

• Seamless Experience

Let the simplicity & convenience of One Touchhelp drive higher conversion rates.

Merchant Benefits

• High Conversion

• Sales Lift

• Loyalty

23

Most rapidly adopted product PayPal has ever rolled out

112 million consumers have now opted-in globally

• Available in ALL markets in which PayPal operates

PayPal’s One Touch

Global Innovation Expansion

OVER

78%IR100

of Internet Retailer

100 merchants have

One Touch enabled

112M

+CONSUMERS

opted-in to use

One Touch

MILLIONSof One Touchtransactionsper month

200+CONSUMER

MARKETS

WORLDWIDE

144MERCHANTMARKETS

WORLDWIDE

88.7%ONLINE

CONVERSIONRATE

One TouchHelping PayPal Lead

Digital Payments into the

Future

144merchant global

marketplace

availability

78%+of the US

Internet

Retailer 100

Millions oftransactions

being processed

daily

Key takeaways!!

©2015 PayPal Inc. Confidential and proprietary. 24