Particle Physics - naumann/talks/Ecsite09_Milano.pdf · Media . Th. Naumann ... • King of Spain...

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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Particle Physicsand the Public

Particle Physicsand the Public

Th. NaumannDeutsches Elektronen-Synchrotron

DESY

Th. NaumannDeutsches Elektronen-Synchrotron

DESY

The LHC: Citius, Altius, Fortius…

James Gillies, Head, communication group, CERN

27 November 2006

The World's biggest laboratoryfor particle physics research

The LHC: Citius, Altius, Fortius…

James Gillies, Head, communication group, CERN

27 November 2006

Large Hadron Collider

LHC

hosts the largest experiment of mankind

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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Protons circulate in opposite directions

100 m under

ground

LHC:27 kmaround

They are accelerated to 7 TeV and collide inside 4 experiments.

Several thousand billion protons travel at almost the speed of lightround the 27 km ring over 11 000 times a second.

One of the fastest racetracks on the planet

MethodologyThe largest and most complex detectors ever built

Huge detectors measure the tiny particles to highest precision.They record the signals from 100 million electronic channels and

up to a billion proton collisions every second.This produces up to one petabyte of raw data per second.

Methodology

When two beams of protons collide theygenerate temperatures more than a billion times

those in the very heart of the Sun.

One of the hottest places in the Galaxy…

Big Bangin the

Lab What isthe originof mass?

How didthe Big Bang

happen?

What is Dark Matter +Dark Energy?

Is Naturesuper-

symmetric?

Big Bangin the

Media

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 hTh. Naumann Deutsches Elektronen-Synchrotron DESY 10

LHC Startup

•could ask your taxi driver on Black Holes •high expectations to fulfill: LHC repair …

science

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 hTh. Naumann Deutsches Elektronen-Synchrotron DESY 11

Media coverage of LHC Startup

total 5853

logo of the day

media exposure

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 hTh. Naumann Deutsches Elektronen-Synchrotron DESY 12

LHC in the scores

•TIME's Best invention Nr. 5 of 2008•CNN Quick vote:

The greatest Wonder of the Modern World:1. www , 2. LHC , …

& the LHC

permanent animated picture show

National Geographic 2008

At the Heart of All MatterThe hunt for the God particle

CERN Open Days• 70.000 visitors in 2008• 1.500 volunteers• visit:

- LHC 30.000 visitors- all 4 experiments- control rooms- computing center- superconductivity + superfluidity- …

DESY DGA. Wagnerin PlanetariumHamburg

Day ofWeltmaschine

6 LHC talks inGerman planetaria

CERN eventsCERN 50th anniversary 2004• King of Spain• President of France• President of Switzerland

LHC inauguration 2008• President of Switzerland• Prime Minister of France• many science ministers

Head of State visits all the time• King of the Belgians 2009• Turkish Prime Minister 2008• German Chancellor 2008• King of Norway 2006• President of Italy 2004

CERN is in thefocus of policy !

• parts of the movie filmed at CERN• brings exciting CERN physics

to public attention• physicists give dozens of

lectures world wide• CERN extra added to DVD

SONY: AngelsAndDemons.comCERN: AngelsAndDemons.cern.ch

information + argumentsATLAS: ATLAS.ch/angelsUS: www.uslhc.us/Angels_Demons

sample talks, postersD: www.weltmaschine.de , www.weltderphysik.de

TM & © 2009 Columbia Pictures Industries, Inc. All Rights Reserved.

Hollywood @ CERN: Angels & Demons

Tom Hanks & Co at CERN

Exhibitions

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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CERN Globe of Science

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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answer questionsabout the Universe

bring nations togetherthrough science

• train the scientists of tomorrow• advance technology frontiers

CERN Globe of Science

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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LHC tunnel

LHC dipole cut

• permanent exhibition onCERN’s research + technology

• hands-on and original exhibits

• objects for loan

• 30.000 visitors/year

www.cern.ch/microcosm

CERN Microcosm

ScienceMuseumLondon~250.000 visitorsApril–Oct 2007

Science Museum London: Big Bang

CERN ATLASVisitor Centre

• interactive glass display• view of Control Room

• interactive glass + multimedia tools

major item ofCERN tours + visits

• real detector parts

• 3D HD movie• Higgs game• antimatter game• ATLAS – the Giant

• ATLAS people• trigger game• control room info• ATLAS real time

Grid dashboard

CERN ATLASVisitor Centre

Evolutionof the

Universe

Evolutionof the

Universe

Deutsches Museum

circular roomunder Planetarium

hemispherical ceilingfor projections

• cooperation with ESO +Institutes + Universities in Munich:

• IYA 2009: showunified view of the world:

- evolution of the Universe- link microcosm – macrocosm

• latest results from:- astrophysics- particle physics- astronomy

Fotos: Deutsches Museum

Evolution of the UniverseDeutsches Museum Munich

LHC dipole modelBabcock Noell

Penzias + Wilson'sHorn antenna electronics

COBE DifferentialMicrowave Radiometer

test model

PLANCK MicrowaveguideESA Test model

WELTMASCHINELHC Exhibition

Berlin

new subway station in Berlinbetween Chancellery,

Reichstag + Main station:

authentic tunnel feeling !

huge LHC photos

exhibits :- original parts- hands-on- animations- physicists !

Huge photos

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 hTh. Naumann Deutsches Elektronen-Synchrotron DESY 34

Resonance• 31.000 visitors

almost 100 school classes>100 teachers in education

• special toursfor politicians + media

• well covered by TV, press + radio

• Guest book:P.Jenni, ATLAS spokesperson:by far the best I ever saw on LHC

Physics can be so beautiful !Makes me understand the incredible.Super - a didactic masterpiece.The engagement of the young scientists is great.Crazy – please make it permanent !!! We made it mobile!

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 hTh. Naumann Deutsches Elektronen-Synchrotron DESY 35

TravellingExhibitions

• laid out in 5 connected zones on 400 m2

• modular design – able to adapt to different venues

CERN Travelling Exhibition

• opened April 1st

at Geneva University

• discovery trail:visitors learn about- particle physics- its fundamental questions- tools used for its investigation

• 200 people per day

CERN Travelling Exhibition'Accelerating

Science'

CERN Travelling Exhibition

'AcceleratingScience'

• designed to travelthrough CERN Member States

• autumn 2009:Globe of Science + Innovation

• 2010: tour of Europe starts

Berlin metro ring: 37 km LHC: 27 km

LHC ExpressLong Night of Sciences

Berlin 2008

transform metro train to LHC tunnelLHC physicists explain project aims

• 'Weltmaschine' LHC exhibition Berlin 2008 transformed tomobile exhibition

• modular + flexible: select from- rollup displays- exhibits- animations

• travel plans:- Hamburg Mai 09,- Dresden June 09,- Zeuthen/Berlin July 09, …- Düsseldorf,- Heidelberg,- GSI Darmstadt,- Karlsruhe, …

DESY ATLAS model

70 Rollup Displays

Weltmaschine travel exhibition

Science MuseumLondon

Big Bangon Tour

Centre for Life, Newcastle 14/12-10/03/08

Glasgow Science Centre 15/03-23/06/08

World Museum, Liverpool 27/06-22/09/08

Explore @ Bristol 26/09-18/12/08

Liverpool: 139.000 visitors

• 5. International Particle Physics Masterclasses- spring 2009- central organization: M.Kobel, TU Dresden- 80 institutions from 23 countries with 20-100 pupils each- more than 6000 pupils- analyze real LEP + (simulated) LHC data

• large international interest- groups from US and South Africa- articles in CERN Courier, Symmetry Magazine etc.

• CD with interactive learning +teaching material in 16 languages

EPPOG Masterclasses'Hands on Particle Physics'

www.physicsmasterclasses.org

very positive evaluation:

Ecsite Milano Session: Particle physics outreach Talk 47 04.06.09 11:30 h

Th. Naumann Deutsches Elektronen-Synchrotron DESY

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European Particle PhysicsCommunication Network EPPCNreports to CERN Council + coordinates:

– Media work:press releases, EU wide remote press conferences, …

– CERN document pool:print, translate + distribute print + other language material

– Web: language versions,national web pages, links to national web sites

– common strategies for good + bad news:LHC start + restart; Black holes, LHC repair, …

– Why not a data base of exhibits + mobile exhibitions ?

International cooperation

CERN + LHC are now labelslike NASA and space shuttle.

Media, museums and sciencecommunication can build on that!

Exhibitions:• best: real scientists! Difficult in permanent shows.

• next: hands-on. Cannot be simple enough!

• also: multimedia: real-time displays, webcams, …

Mobile exhibitions:• go to the visitors !

Keynotes

Scientists and museums should cooperatein presenting micro- and macrocosm:

• co-produce, share and maintain pools of- exhibits- multimedia and animations

cost-sharing and common fund raising

• coordinate campaigns (see Einstein 05, IYA 09, …)- EU wide- between labs + museums (see Cosmology Munich)- across fields: micro + macrocosm, particle + astrophysics

• proposed: EUropean Research Outreach Forum tofoster cooperation between scientists and museums

Keynotes

Particle + astrophysics work on aUnified view of the world:

from quarks to the universefrom microcosm to macrocosm.

Both explore theHistory of the Universe.

Make a movie of Genesis -Big Bang Movie !

Keynotes