Panoramic Video - Case Study

The Bed Bug Barrier, is an award winning, patented Australian innovation that sought assistance to reach Australian and international markets.

Highlights

* Developed marketing and sales strategy; resulting in early adopting RealEstate, music label and digital media clients using Panoramic Videos.

* Hired key sales sta� from digital agency backgrounds to leverage relationships that lead to early sales.

* Clients included: Fairfax, EMI, Elite Business Connnections, The Falls Festival, Castran & Gilbert..

Objectives

Panoramic Video is a digital media company specialising in the creation of immersive, 360 degree video content for online audiences. Panoramic Video engaged StartUp Marketing prior to launching; and were faced with the di�cult challenge of building interest in an unknown and unfamiliar online service.

Our Solution

StartUP Marketing developed a strategic marketing plan, focused on developing a low-volume, high service strategy that resulted in the creation of unique relation-ships with a small and high pro�le mix of clients. Key activities included develop-ing marketing and sales strategies; hiring and appointment of key personell and leveraging StartUP Marketing’s relationships to generate sales for the service.

The Results

Panoramic Video, successfully proved their concept and engaged a select mix of high pro�le clients within Real Estate, Music, Entertainment and Publishing. The business also diversi�ed into standard video production, green-screen services and has been developing pilots and projects for submission to Film Victoria.

“Working with StartUP Marketing, gave me the strategies, tactics and contacts I needed to turn Panoramic Video from concept, into a business.”

Dean Poore, Panoramic Video.

Want to know more?Speak with a StartUP Marketing consultant today, email info@startupmarketing.com.au or call 03 9016 2609For more info or case studies visit www.startupmarketing.com.au.

Marketing | Strategy | Advertising | Project Management | Support | Online Marketing

As featured in TheAge.com.au 2010