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Interesting Facts! Considered as the last mass medium because it carries the
message 24/7, without interruption; never turned off, put aside, or left unopened.
On average, advertisers spend a total of $6.3 billion on outdoor advertising
Both local, regional, and national businesses use outdoor signs for advertising.
The 2 Types of Billboards… Nonstandardized: outdoor signs used by companies
at their places of business or throughout the community. Ex.) Business signs
Standardized: purchased from advertising companies and are provided only in standard sizes. Ex.) Billboards, posters, painted bulletins, and spectaculars.
Other Outdoor Advertising Types... Where traffic is heavy & visibility is good,
advertisers find bulletins work best. Measure 14 x 18 and may carry either a painted or printed
message. The 30-sheet poster panel, or standard billboard.
Sheets are mounted on a board with a total surface of 12 feet x 25 feet, and usually change every 30 days.
Many local advertisers use smaller poster sizes called 8-sheet posters, or junior panels. Offer a 5x 11 foot printing area, where they can reach
pedestrians, as well as vehicular traffic. Times Square is known for its spectaculars-giant
electronic signs that incorporate movement, color, & flashy graphics to grab attention in high-traffic.
Transit Advertising… Found on public transportation.
Includes printed posters inside trains, taxis, and buses; ads on public benches, bus stop shelters, newsstands, and trash cans; and station advertising located near or on subways and in railroad, bus, and airline terminals.
Highly visible. Relatively
inexpensive. Provides a 24-hours-
a-day, 7-days-a-week message.
Can be located to reach specific target markets.
Limited viewing time.
Inability to target a specific audience.
Increasing government regulations.
Pros
Cons
Activity Time! Working with your advertising agencies, you are
to design and create out-of-home media advertisements that will be displayed in NYC Times Square.
As an agency, you MUST: Choose a business you feel would advertise in NYC
Times Square; Design a “BIG Idea” for that company; Create at least1 billboard & 1 transit advertisement
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