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IIEX Sao PauloMarch 2013
The importance of innovation
and some trends to have in
mind
Pablo Brenner
VP Innovation
The environment does change
• Companies and businesses do not operate in
vacuum
• The environment changes because of:
– Technology
– Regulations
– Social trends
– Geo-political factors
– And more….
Lets imagine we go for a walk with
• GPS
• Camera
• Video Camera
• Dictionary
• Calculator
• Audio recorder
• Music Stereo
• Bar code reader
• World atlas, and maps of every city
• Radio
• Accelerometer
Whats going on?
• Moore s Law:
Gordon Moore (1965): “the amount of
transistors per cm, doubles every 2 years /18
months”
Conclusion 1
In 10 years, – 2013.5 x 2
– 2015 x 4
– 2016.5 x 8
– 2018 x 16
– 2019.5 x 32
– 2021 x 64
– 2022 …… 100 vecesmásrápido/chico/bárato
So we should expect “Iphones” for 5 dollars, 100
“iphones” per person, everything will have an
“iphone”
Conclusion 2
Technology is driving marginal costs to “zero”:
• Memory space
• Processing power
• Bandwidth
• Digital distribution
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