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Optimizing Omni-channel Planning for Omni-Channel Customer Experience The KPI’s That Drive Profitable Growth
Paul Morgan Vice President, Nielsen
Bethany McDonald Sr. Manager CMI Analytics, Mars Pet Care
Peter Charette Senior Manager, Trade Promotion Management at Campbell Soup Company
Your Panelists Your Moderator
PromotionOptimizationInstitute–FallSummit2019–DallasTX
878BPromotionOptimizationInstitute–FallSummit2019–DallasTX
$65B
4PromotionOptimizationInstitute–FallSummit2019–DallasTX
5PromotionOptimizationInstitute–FallSummit2019–DallasTX
6
FARMER TRAPS Complacent Repetitive Protective
HUNTER INSTINCTS Insatiable Curious Willing to Destroy
PromotionOptimizationInstitute–FallSummit2019–DallasTX
Optimizing Omni-channel Planning for Omni-Channel Customer Experience The KPI’s That Drive Profitable Growth
8
THANK YOU bethanybobbitt peter-charette paulmorgan
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