Open Innovation & Crowd Sourcing - stifterverband.de€¦ · Connect + Develop is at the heart...

Helen NevilleVice President R&D

Open Innovation & Crowd Sourcing

About P&G . . . • 300 brands; sales 180+

countries

• Operations in more than 80 global markets

• Built on Partnerships• Driven by Innovation

• Global Advertising Leader

• Established: 1837

• HQ: Cincinnati

• Sales: ~$80+ Billion

• Largest CPG Company in the World

Touch and Improve More Consumers’Lives in More Parts of the World …More Completely

Our Growth Strategy. . . Tied to our Purpose, Driven By Innovation

“P&G's strategy includes unrelenting focus on innovation. We want to partner with the best innovators everywhere…Connect + Develop is at the heart of how P&G innovates.”

Bob McDonald President & Chief Executive

Toward that Aim . . . • We started Connect + Develop Connect + Develop 10 years ago.

• This approach is now core to how we innovate:

• Crowd Sourcing is One element of connecting externally

Consumers

Employees/ Retirees

Corporate NewVentures

Technology Council

Communities of Practice

Trade Partners

Joint Development Partners

Virtual Networks

Venture Capital

Retail Customers

Contract Labs

Research Institutes

Competitors

Suppliers AlliancesIndependent

Entrepreneurs

Consumer is Our Boss

Consumer Understanding & Ideation• > 20,000 research studies / year

Global scale • Touch consumers 4 billion times / day

Marketing• Leading advertiser with $8.6 billion annually

Crowd Sourcing• A new tool to enrich our knowledge set

Crowd Sourcing Ideation for new devices in the household area using ATIZO‘S open collaborative e-platform

Uwe Schaaf, Bernd Rausenberger

C+D Examples – Ideation

P&G Partnered with Atizo – Open Innovation Ecosystem

Idea Crowd Sourcing for BRAUN Household

About ATIZO:

Idea Crowd Sourcing for BRAUN Household

Posted Challenge:

• „What aids in the kitchen would you wish to have to make cooking more fun and a more frequent event for you? What needs to change?What kitchen tool or service do you miss?“

• Ideas should meet the following criteria:- Related to food preparation- Novelty- Attractive for many consumers- Practically feasible

Idea Crowd Sourcing for BRAUN Household

Submitted Ideas:

Example:

# of ideas over time

# of innovators over # of ideas

Potential partners for creative sessions

Broad ideator base

At a Glance:Idea sourcing via an internet platformOriginator challenges/questions are posted onto the platformPlatform is open to everyoneIdeators can see each other‘s ideas Results:586 ideas from 197 ideators submitted in 6 weeks70 pre-selected as promising and fed into regular Braun FE selection process30 ideators have been awardedOverall conclusion very positive, will do more of t his in the future!

Idea Crowd Sourcing for BRAUN Household

Idea Crowd Sourcing for BRAUN Household

Positive Resonance in Print Media:

Questions ?