Online marketing services in Vietnam

2010

Online marketing services in Vietnam

Agenda

Online marketing

Web development

Other online materials development

Search optimization and marketing

Social media marketing

Online marketing plans

Customer research and Analysis

Online Marketing encompasses a variety of Internet

marketing and online media strategies to promote

your brand and product to generate top-of-mind

awareness among your key target markets. 

Online Marketing

Web Development

Your web site enables you to directly communicate with current and future customers.

Website/Microsite Design and Programming

Content Management and Development

Flash, Video, Game and Photo Gallery Integration

Engage your customers

Web Development

Website/ Microsite Design and Programming

Content Management and Development

Flash, Video, Game and Photo Gallery Integtation

Beautiful Flash in a website

Flash Development

Gif, photo, video development

Game and online applications

Other online materials Development

Flash Development

Standard banner

Balloon banner

Banner with video (TVC)

Rich media banner

Gif, photo, video development

Game and online applications

A fun game in a Samsung SGH U900 campaign

How important SEO and SEM?

Keyword Assessment

Ad Content Development

Link Building Strategies

AdWords Campaign Management

Campaign Measurement & Analysis

Search optimization and marketing

(SEO & SEM)

How important SEO and SEM

To attract prospective customers who are searching for you.

Source: The Art of SEO

What do we do before buying?

SEARCH

SEE 1 to 2 websites

Let’s do Search Optimization and marketing

Let’s do Search Optimization and marketing

Where do we see after a

search?

Do you want your sites to be here?

Keep in mind

Keyword Assessment To analyze and find relevant keywords

Ad Content DevelopmentTo show an impressive and right message

Link Building Strategies Who links to your site, number of links?

Campaign Measurement & AnalysisROI of a campaign (CPC)Ranking of your site

AdWords Campaign

Pay per Click campaign

Google AdWords

Yahoo AdWords

Microsoft AdWords

Social networks enable a dialogue among customers and fuel word-of-mouth. 

Forum Management

Facebook and Linkedin Profile Management

Blog, community seeding and Online PR

Promotional Campaigns, Games, and Contests

Social Media Marketing

Forum Management

Network = # Connections of consortium

members + # Group Members (sponsored

group)

Contribution = # Sponsored Group

Members who start Discussions or post News

+

# consortium members who start Discussions

or post News in targeted Groups.Participation = # Commenters in Sponsored

Group + #Commenters to any Discussions initiated by consortium members in targeted groups

Set goals for frequency of comments

Network = # of Fans

Contribution = (Marketing

Agent only)Participation = # Commenters

Facebook and Linkedin Profile Management

NCP Model – Case Examples

Facebook Management

NCP Model – Case Examples

Linkedin Management

Blog, community seeding and Online PR

Blog, community seeding and Online PR

Blog, community seeding and Online PR

NCP Model – Case Examples

Promotional Campaigns, Games, and Contests

NCP Model – Case Examples

Promotional Campaigns, Games, and Contests

NCP Model – Case Examples

Promotional Campaigns, Games, and Contests

An online marketing plan is a part of a marketing plan and can never be separated.

Online marketing strategy (planning and booking)

Third Party Tracking

Web and campaign analysis

Online marketing plans

Online marketing strategy (planning)

Target audience: To whom? Age

Male/ Female

Location: Hanoi, Hochiminh

Class: A, B,C, D

Which message

Objective: Why? To attract new customersTo maintain old customersTo educate your customersTo turn your customers into your fansTo promote your brand/ productTo increase sale

Which websites

Which position? top, down, right, left

When? How long?

How? Creative, format

When to change creative

Is that expensive?

Online marketing strategy (planning)

Basic online banner or Adnetwork banner?

Basic online banners:

Many different sizes in Vietnamese websites

=> resize cost is higher.

CPM

CPV

CPC CPE

CPD

Online marketing strategy (booking)

CPA

Objectives were achieved

Is that an effective campaign? ROI

Web and Campaign analysis

If your goal is for your customers to prefer you, keep a pulse on their changing needs. 

Segmentation and Analysis Need-state Assessment Focus Groups Quantitative / Statistical Studies Interviews with Industry Leaders Expert Roundtables

Customer Research & Analysis

How to do research online?

• Quiz • Online survey and interview• Online measurement

Suppliers in Vietnam:- TNS- Cimigo- Nielsen

And more…

Thank you for your attention

Innity contact

Nguyen Phuong DungEmail: zumi@innity.comMobile: 0948.123.195www.innity.com

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