Online Marketing

Presented byDavid Vane

Online marketing for the SME?Email signature?

Online marketing for the SME?Sending out your emails

Outlook – block recipients (bcc) Word – mail merge – email (contacts folder)

Constant Contact…

Online marketing for the SME?Constant Contact

Online marketing for the SME?Constant Contact

Which one to use? - autorespondersAuto responders

Initial response - “Dear ????? thank you for your enquiry”

2nd response - “ …hope you enjoyed your….”3rd response - “… if you enjoyed that you will

love this…”4th response - “… did you like that? Have a look

at this…”5th response - “… what would you like next?...”

Which one to use? – ‘guide’Golden rules for email marketing

Keep it simpleMake it useful or informativePersonalise itDon’t try to sell directlyUse hyperlinksUse it to create valueBuild a relationship!

Web site?“content is king”keep it up to date – who?provide info or serviceoptimise for search enginesonline brochure or what??

Which one to use?Google Pay per click/banners

Sponsored

Pay Per click

Generic

Google Local

Which one to use?

Which one to use?Directories

Which one to use?Social Media Marketing

• find groups related to your niche and contribute• create your own group• invite friends to connect with you• comment on ‘walls’, give testimonials ,

• find groups related to your own niche and contribute• create your own group• add friends and comment on groups

• online professionals• trusted network• look for contacts and collaboration

• find Ning community sites and join them• contribute to forums• create your own if there isn’t one for your topic

Other ideas -Video

You tube

Affiliate Schemes

Mobile – SMS

RSS feeds,

Which one to use? - BloggingBlogs

Tell a storyUse your own materialAim to become knownPlan your content and

keep up! Use Social Media Tools

to promote

SummaryPlan your campaign –

what are you going to say?who is your audience?which media will you use?make it interesting and usefulbuild a relationshipintegrate your materialbuild your credibilityallow plenty of time!!!

http://twitter.com/davidvane

www.facebook.com/davidvane247

www.linkedin.com/in/davidvane

seictforum.ning.com/

www.ecademy.com/user/DavidVane