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NORTHWEST ENTREPRENEUR NETWORK. social media strategy & roadmap NWEN mission: to help entrepreneurs succeed Client’s social media goal: to expand the reach of the organization regionally. Team 8: Mary Hubbard, Gerhardt Jarrod, Maureen Salahshoor, Barbie Stafford, Sue Thim. - PowerPoint PPT Presentation
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NORTHWEST ENTREPRENEUR NETWORK
social media strategy & roadmapNWEN mission: to help entrepreneurs succeedClient’s social media goal: to expand the reach of the organization regionally
Team 8: Mary Hubbard, Gerhardt Jarrod, Maureen Salahshoor, Barbie Stafford, Sue Thim
Member Demographics
Diverse Membership
Stage of Business28% Idea Stage33% Developing/ prototyping/modeling47% Bootstrapped33% Generating Revenue28% Seeking funding
Member Survey Results
Social Media Survey
• 49 Respondents – 32 entrepreneur & 15 Service providers
1) How you spend your time each week? Entrepreneurs• Reading articles and publications – 26 (avg 5 hrs)• Personal interactions – 19 (avg 5 hrs)• Online community chats and blogs – 18 (avg 1hr)• Educational workshops & programs – 16 (avg 1hr)
2) Which social media channel do you find most valuable for discussions? Entrepreneurs
• LinkedIn 11• Blogs 8• Twitter 2• Facebook 4
Member Top Info Sources
http://www.seattle20.com/blog/
http://www.linkedin.com
http://startupdigest.com http://biznik.com/
http://twitter.com/
http://mashable.com/
Seattle Tech Startupshttp://www.seattletechstartups.com/doku.php
http://seattletimes.nwsource.com
http://techcrunch.com/
http://www.xconomy.com/
3) When online, which THREE sites do you visit the most regularly to gather information about entrepreneurship?
https://www.facebook.com/
facebookhttp://www.geekwire.com/
http://www.techflash.com/
TechFlash
http://www.nwen.org/
NORTHWEST ENTREPRENEUR NETWORK
Measuring Success
Non-Financial Metrics
Blog
Dashboard • Strength• Sentime
nt• Passion• Reach
• Unique Visitors
• Time Spent on Page
• Sharing• Click through
to video
Twitter • Followers• Retweets
Linkedin • No of Connections
• Measurement of Group Interaction
Financial MetricsFrequency, Reach and Yield
Event Specific Metrics :
Measuring Success
• No of Participants Overall• No of New Participants• Cost
Organization Wide Metrics: • No of Events per member• No of Professional
Memberships• No of Regional Memberships
Mapping Non-Financial Data to
Financial Data
Establish a base line Look for change/delta after events and
social media campaigns Consider what other factors could be
creating change Rethink Social Media that does not
correlate positively with financial data
Measuring Success
Add a few Social Media Components to encourage Social Media Behavior
Spotlight Entrepreneur / Financial Matches
Event / Learning Videos
Socializing the NWEN Site
Link directly to the Blog page
Member Spotlight
Encourage Membership to Participate in Social Media Conversations & Activities at Each NWEN Event
Solicit active members to Tweet about the event
Offer Incentive – giveaways / prizes Record brief video testimonials from
attendees before and after each event to post
Ask members to comment in NWEN Social Media Channels
Incorporating Social Media
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