Non profits video-v4

Slavery Campaign

Social Media for Non-Profits

Laura Gallagher The Creative Company, Inc.

Our System

Our Channels

Our Channels

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite,

Sprinkler or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite,

Sprinkler or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Physicians Plus and Henry Vilas Zoo

•  Polar Dash Campaign •  Joint partnership with Henry Vilas Zoo

Henry Vilas Zoo Promotion: •  32,000 Facebook fans •  1,973 Twitter fans

Physicians Plus and Henry Vilas Zoo

Monona Public Library

Ashley Furniture – Hope to Dream

Personalize Social Media

Reach people beyond your Pages fans

Facebook Ads

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite,

Sprinkler or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Key Things To Post

•  Photo posts receive interaction rates 39% higher than average.

•  More than 100% of posts that have a question located at the end have twice as high comment rate than those that don’t.

•  “Call to actions” mean an increased interaction rate by 48%.

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite,

Sprinkler or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Use Your Tools Companies that auto-publish have a 50% increase in leads

Use Your Tools

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite, Sprinkler

or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Quality Neighborhood Relationships River Food Pantry, Harvest Dinner

Quality Neighborhood Relationships

Emails Work, Too!

Key Social Media Guidelines – Non-Profits

•  Mention and tag your influencers •  Call for action •  Use scheduling tools such as HootSuite,

Sprinkler or Sprout •  Build quality relationships member-to-member

and encourage each other in this space •  Don’t flood your audience with posts

Don’t Flood the Audience

Know the Audience

•  Post on weekends •  Sundays are king

Key Take-Aways

•  Remember that not everything has to be shared as it’s happening.

•  Connect with your community… and beyond!

•  Learn from other companies, brands or people.

Connect with Us!

Facebook www.facebook.com/thecreativecompany

Twitter

www.twitter.com/creativecompany

LinkedIn www.linkedin.com/in/gallagherlaura

Email

Laura@thecreativecompany.com