Non Profit Town Hall. Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU SCPS Moderator
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- Non Profit Town Hall
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- Ny Whitaker, MA President, NY WHITAKER INC Adjunct Faculty, NYU
SCPS Moderator
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- Toby Boshak Executive Director Princess Grace Foundation-USA
Panelist
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- Ann Dean Director of Special Events Joe Torre Safe At Home
Foundation Panelist
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- Jim Samalis Managing Director Marketing, Communications &
Events Robin Hood Foundation Panelist
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- Get ready to use your IML devices Whos In the Room?
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- Attendee Survey _____________ Question 1 Are you an: A. In
house non profit event planner/fundraiser B. Independent event
planner/fundraising consultant C. In house corporate meeting/event
planner D. Student E. In Transition
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- IML Results
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- Attendee Survey _____________ Question 2 # of years in the
events industry: A. 1 - 3 years B. 4 6 years C. 7 + years D.
Other
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- IML Results
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- Attendee Survey _____________ Question 2 What types of
events/projects do you produce/plan/consult on: A. Non Profit Galas
B. Educational Events C. Meetings/Corporate Events D. Social Events
E. Tradeshows/Roadshows
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- IML Results
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- Attendee Survey _____________ Question 4 Do you use social
media to promote your events? A. Yes B. No
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- IML Results
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- Attendee Survey _____________ Question 4 Do you use social
media to fundraise for your events/cause? A. Yes B. No
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- IML Results
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- In 2010, Cause Marketing was a $1.62 billion industry, up from
$120 million in 1990. State of Non Profit Industry
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- Industry Summary ___________ North American corporate spending
on cause sponsorships grew at the highest in 2010 83% of Americans
want to buy products and services that support causes Source: IEG
Sponsorship report Billion USD
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- Recent Campaigns ______________ Bloomingdales & BCRF
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- Recent Campaigns ______________ Fashions Night Out
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- Recent Campaigns ______________ Swish & Philanthroper
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- Recent Campaigns ______________ Go Red
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- Case Studies
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- Funding arts and culture through collaboration Princess Grace
Foundation
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- Celebrity Philanthropy Award $25,000 contribution to a non
profit designated by celebrity Advancing mission of PGF-USA
Results
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- Hitting a home-run for LA effort to end domestic violence Joe
Torre Safe At Home Foundation
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- Netted $700,000 Created fully-funded Margarets Place in Los
Angeles Advanced mission of JTSAF Results
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- Making donors GAGA for online giving Robin Hood Foundation
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- Donors go Gaga for Youth/Education
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- Used crowdsourcing to raise $$ Helped to raise awareness
Leveraged celebrity partnership Results
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- Engaging Audiences Crowdsourcing & Social Media
Partnerships Sponsorships & CCV Celebrate Your Story! Driving
Revenue
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- 2010 Best Fundraising Methods ___ Guidestar 2011
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- Online Giving __________________ Includes: Donate button on
your website Donations through social media Donations through
portals: Charity Navigator, GuideStar and JustGive Donations
solicited by email
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- Mobile Giving _________________ By 2014 Mobile internet usage
will exceed desktop and laptop usage. Includes: Text to Pledge QR
Codes Mobile/Electronic Auctions
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- 10 Million Dollars raised in only 3 years! Text to Pledge
_________________
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- Sponsorships __________________ Includes: Cause Marketing
Strategic Partnerships Product Placement Commercial Co-Ventures
Underwriters In-Kind
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- ROI = IOC/ Impact on Community __
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- In-Kind & Pro Bono Services Partnerships Donor-Managed
Programs/Events Reducing Costs/Expenses
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- Pro Bono __________________
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- Donor-Managed Events ________
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- Donor-Managed Programs ________
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- Steps you can take _____________ Lessons Celebrate your story -
digitally Targeted Demographics Partner with other organizations
Explore commercial co-ventures Consider product placements Seek
legal counsel
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- Steps you can take _____________ Lessons Develop a process
Obtain Board buy-in Partner to reduce expenses Friend like groups
Tweet for your cause Party with a purpose Identify peer
resources
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- Celebrate your success Or Share your challenges Questions &
Answers
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- Resources ____________________ BizBash.com Ventureneer.com
Sponsorship.com Philanthropy.com GuideStar.com Do Something Awards
StandUp2Cancer Twitter Facebook Philanthoper.com IML.com
TexttoPledge.com NYU.edu NYCAFP.org @Twitter4Good @Philanthroper
@CaringCause
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- Attend a FREE workshop at IML New York on December 1, 2011 to
learn more about how IMLs event technology can make your
fundraising event an even bigger success! Come see us in booth #551
and see IML representative Lindsay at the back of the room to get
more information. IML Electronic Silent Auction Free Workshop @ IML
New York
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- THANK YOU!