NMDL presentation - Payless

PAYLESS SHOESOURCE MARKETING STRATEGY

By: Jasmine Winton

PAYLESS SHOESOURCE

COMPANY OVERVIEW

Challenges & Goals

You aren’t cool unless you buy thinks I wear.

Little do they know…

You can get a similar styled product

for sometimes 1/10th of the cost.

Let’s Integrate!

TWITTER

FACEBOOK

SCVNGR

Facebook. The ultimate social network.

• Share weekly/monthly deals

• Direct links to store website

• Reward customer interactivity

• Build a strong relationship with consumer and brand

Follow Me. Tweet, Tweet.

• Announcing weekly/monthly deals

happening in the store & on the website

• Twitter contests

• Be responsive to the consumers (followers)

• Creating links for the store’s website

• Promote certain fashion blogs

Blogs. Track the trends.

Show up. Check in.

SHOW UP.DO CHALLENGES.EARN REWARDS.

Google Adwords.

Site Traffic.

CLICK. CLICK. CLICK.

Metrics of success.

• Monitor site traffic

• Clicks with Google Adwords

• Analyzing customer feedback and interaction

Show me the money.

Budget and Timeline.

PEAK SEASONS• Back to school (August)• Cruise season (February)• Major season change

(Winter & Summer)

BUDGET DIVISIONS

Facebook

Twitter

Goggle Adword

Blogging

SCVNGR