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Established: 2003
Ownership: Niche is a private owned company established in U.A.E.
All shareholders actively involved in the business.
Core Business: Niche operates in two distinct areas – Field Marketing Services and In-Store Auditing enhanced with Technology Advanced Solutions
Marketing Consultancies Field Marketing services:
Development of marketing programs and provision of in-field resources to execute programs on behalf of Multinationals e.g. Unilever field operation 7 countries / Mystery shopper programs multiple clients / Merchandising services multiple clients / POSM placement / activity monitor etc.
Technology Advanced Solutions: Niche holds contract with Unilever to audit over 1000 outlets modern and general trade in the region, which are linked with web and market findings are reported instantly along with images and GPS coordinates
Real time and on-line reporting
NICHE MARKETING OVERVIEW
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Cont…… OVERVIEW
Human resources: Sales & Marketing 19,Operations 42, Field Force 376 All merchandisers are “term employed” against specific projects. All network/ satellite employees are classified as “Operations”.
Reach: 24 Operational Offices across 18 Countries.
USA , UK, Saudi Arabia, U.A.E, Algeria ,Bahrain , Syria ,Yemen, Kuwait,
Oman, Qatar ,Iraq ,Jordan , Tunisia Lebanon Egypt, Morocco Pakistan. All Niche Offices are company owned.
Foreign ownership laws in majority of countries dictate that the company
operates under local sponsorship arrangements whereby fees are paid in exchange for operational cover,
Egypt , Morocco and Lebanon, we operate through associate offices,
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
NICHE MARKETING ORGANIZATION CHART Managing
Director
Nisar Malik
Director Business
Development
Angela Morgan
Director Operations
& services
Mahmoud Hamdan
Director Business
& Technical Affairs
Mahadevan
Human
Resource &
Legal Affairs
(KSA Based)
Munir Khamisi
Financial
Manager
Centurion
Supprot
Staff Account
Manager
Business
coordinator
Field
Operatives Field
Operatives
Operations
Manager
KSA
Operations
Manager
GBU
Dbase
Manager
HR
Manager
Ali Raza -
GBU
Ahmad Al
Gahtani -
KSA & N.
Africa
Accountant
Joyson Arul
Book
keeper
Saudi
Arabia
Support
staff
Riyadh
Jeddah
Dammam
GCC
N. Africa
Iran
Dbase team
UAE
Dbase team
KSA
Dbase team
Pakistan
PRO UAE PRO KSA
Directotr Operations
& Service - Pakistan
Field
Operation
across 3
major
population
center
Sales
Coordinator Sales
Executive
Business
Development
Manager
Anas Al Kudsi
Marketing
Executive
Account
Manager
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Niche Marketing Management
Pharmaceutical
FMCG Telecom Electronics Food & Beverages
Automobile
Others
SOME OF OUR CLIENTS SOME OF OUR CLIENTS SOME OF OUR CLIENTS SOME OF OUR CLIENTS
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Activity Training Marketing Consultancies , surveys and census. Mystery Shopper Programs. Activity implementation Activity monitoring. Brand activations including sampling, promotions. Event management and road shows. Trade audit and store check services. Merchandising Logistics and warehousing Data construction and dbase management. Production and deployment of POS Material Web Applications and Designing. Resource supply and management
PRODUCT PORTFOLIO
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Training
Training will be split into two core functions;
1. Product training
2. Soft Skills training
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
IMAGE LIBRARIES
Training – Product
Product training
As per Client’s guidelines and GTM plans
Train the trainer conducted by Client
Trainers to train field specialists and sales consultants weekly
Field specialist to conduct training daily
Trainers to set quarterly training calendars
Calendars set for in-house training and trade training
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Training – Soft Skills
Soft skill training
Include soft skill training in the field for the sales consultants (i.e. Selling Skills, Marketing & Costumer Service )
Great focus on up-skilling field specialists’ inter personal skills i.e. presentation and communication skills
Setup curriculums for the field specialists
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
NICHE follow a tried and tested formula which addresses the following:
PROJECT INITIATION
Project start up
Project Objective, scope, assumptions
Project Planning and resources
Project control procedures
Risk assessment
Business Case
Balancing scope, quality, time and cost
PROJECT CLOSURE
Final project evaluation
Project completion
Process involvement
Learning's
Next Steps
PROJECT CONTROL
Stage start-up and management
Ongoing project planning
Scope and quality management
Cost and time management
Risk Management
HR management
Project Communications
Issue and risk logs
PROJECT MANAGEMENT
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
TYPE OF PROJECT: Field Force - Ongoing COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Egypt & Morocco.
BRIEF DESCRIPTION OF PROJECT: Challenge: missing space on shelf Niche provided Unilever with market intelligence which improved 20% of
market presence directly reflecting on increased sales Product availability Product positioning Planogram adherence (in hot selling zone) SOS vs Competition Share of voice (POSM material presence) Product movement (back store audit and front main fixtures)
Sample Projects: UNILEVER
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
TYPE OF PROJECT: - Retail Audits - Consumer Surveys - Activity Monitoring - Asset Tracking & Barcoding - Plano gram adherence - Instore Stands Deployment - Space Audit - Logistics COUNTRIES: UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain. DURATION OF PROJECT(S): Ongoing BRIEF DESCRIPTION OF PROJECT: 1. Retail audits of major outlets in all countries. 2. Monthly monitoring of all in store activities and promotions. 3. Inspection and measurement of planogram adherence. 4. Space audit to measure linear and facings space compliance. 5. Measurement of consumer purchasing habits based on in store activities. 6. Asset Tracking and Barcoding.
Sample Projects: MARS
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
www.nltcfr.com
Web Server INTERNET
CLOUD
Reporting
xxxxxxxxxx
xxxxxxxxxx
xxxxxxxxxx
xxxxxxxxxx
xxxx
Data Centre
UAE
WEB BASE REPORTING METHOD – SHEMATIC
REPRESENTATION
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Technology Platforms used
First BTL Agency to introduce Web based reporting tool.
Technical Solution enable clients to make an immediate impact in-store.
Hand Held Terminal – HHT’s / PDA’s can be utilised to your campaign to further increase the speed at which your results would be available at www.nltcfr.com almost instantaneously.
BTL Services using technology in
Store Profiling
ROI reporting
Performance monitoring
POSM measurement
Competitor activity monitoring
Photographs / GPS co-ordinates / Mapping
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Report Sample-1
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Report Sample-2
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Service provider via single point of contact across 18 countries (USA, UK ,GCC, Levant, North Africa , Pakistan)
FMCG, Retail and Hi-tech Extensive regional & country-wide coverage - Permanent Staff
Technology oriented, IT infrastructure Multi cultural organization Uncompromised quality of service Exact tailored programme Total project flexibility Substantial portfolio of multi-national clients Trade Audit Programme expertise Design & Execution of retail partner programs Loyalty marketing expertise Turn key solutions / resource management
BENEFITS OF DEALING WITH NICHE
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
IMAGE LIBRARIES IMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
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IMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
IMAGE LIBRARIES
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
.
ACTIVITY IMPLEMENTATION
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
1400 N Kraemer Blvd , Unit # 55 , Placentia , California 92871. Tel:+1 714 7106 705
Anas AlKudsi
Business Development Manager
1400 N Kraemer Blvd , Unit # 55 , Placentia , CA 92871
+1 714 710 6705
|anas.kudsi@nicheme.com | www.nicheme.com
HQ Office - Dubai
P.O.Box: 81605 Dubai U.A.E. - Phone: +971 4 297 8868, Fax: +971 4 297 8869.
Contact & Address
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