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21/03/2013
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21/03/2013
Nice to meet you
• Anneleen Mengels, Tourism OfficerNational Park Hoge Kempen, Belgium
• Only National Park in Belgium, Flanders
• anneleen@rlkm.be
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FACTS AND FIGURES
• 5.700 ha, 5 gateways
• Opened in 2006
• 725.000 visitors per year
• 7.000 species / big geological value / culturalheritage of coal mine industry
• investigation in becoming a UNESCO Geopark
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• European Commission: British consultant ‘The Tourism Company’ in 1996-1997
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• It’s NOT: – Entrance fee of a tourist attraction– Obligated taxes (tourist tax)– Sponsoring or adoption corporate-sector
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• Key‐elements:
– Voluntary act of visitor / tourists …
– …to contribute to the management of the (natural) heritage
– …in order to compensate the negativeimpact on the heritage
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Nature Tourism Nature Tourism Degradated Nature
Self-destructing Tourism
Loss of Attractiveness
Unreversable degradation of both:
nature and tourism
Solution: visitor payback?
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It seems so simple
• If each tourist in Europe offers 0.10 Euro per overnight‐stayfor nature‐conservation…
• …an annual budget of 180 million Euro will be created…
• This is 3 X more than the annual budget of the European LIFE‐program..
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Always???
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Digital Visitor PaybackConcepts
• 14 ‘digital’ concepts
• Result of Interreg Ivb project WECAN
• 2 pilots
• Online: itunes, websites, … free for everyone
http://wecan‐interregivb.eu/documents/content/DigitalVisitorPaybackConcepts_copy_1.pdf
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First Insight
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How will it make money?
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How to copy this?• Now:
App downloadable in every country + Profits for the Hoge Kempen NP
• Possibility: DisconnectApp per country + Profits for 1 local nature organisation
• Steps to take: – Eliminate specific country in current DisconnectApp (by rlkm)– Set up a Google Developer Account and Google Checkout Account,
$25 (by foreign partner)– Adjust the App; default message, bankaccount.. (by Boondoggle)– Submit the App for specific country (by Boondoggle)– Voluntary donation to Hoge Kempen NP Foundation (not for wecan-
partners)
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How to copy this?
• Contact RLKM
• Logo and corporate identity are free of charge for nature organisations
• Volunatary donation to National Park Foundation
• The more the concept is copied, the more it is recognised as the CareParkconcept
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