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Next Steps in Sustainability12:15 - 1:30 p.m.
Tessa Young | Vice President of Communications, OTA; Board Member, Sustainable Food Trade AssociationSarah Connolly | Head of Mission, Andean Natural
Hardik Savalia | Senior Associate, B Lab
Maxine Wolf | Maxine Wolf, CEO & Publisher, May Media Group -
VisionWe are a profitable group of companies who are responsible with their
environmental and social impact, offering food-safe ancient grains of the highest quality and level of service to the retail and ingredient markets.
MissionShare ancient grains with the world
ValuesTeam work
IntegrityCommitmentLeadership
EmpowermentRespect ourselves, the community & the environment
Our certifications & memberships
To us, good quinoa is
• Grown on healthy organic soils
• Grown by farmers who earn living wages
• Clean, free of chemicals and good for you
Organic Farming is Our Foundation
But we do so much more….
Bolivian Organic Quinoa Prices 1998-2015
Data source: Andean Naturals average prices paid
5451,1691,2591,1361,1531,1011,1401,1551,1661,254
2,233
3,0503,0002,9002,800
3,800
8,0007,8008,200
6,000
5,300
3,100
0
2,250
4,500
6,750
9,000
Mar-98 Mar-01 Mar-04 Mar-07 Mar-10 Mar-13 Feb-14 Aug-15
Pric
e in
USD
per
Met
ric
Ton
in B
oliv
ia
Fair Trade Minimum Price $2,600
JISA Floor Price $3,300
Living Wage? $4,500
Our Bolivian Factory
DeQuinua Stores in Bolivia
Employee and Community Health and Well Being
~Useful Tools~
Environmental Footprint
Thank You!
Next Steps in Sustainability: Measure What Matters
Hardik Savalia, B LabSep 18, 2015
23
Meet Echale a tu CasaOaxaca, Mexico
Created a business to help low-income Mexicans build their own homes and build wealth
Meet Freelancers Insurance Company
New York, NY
Created a business to provide health insurance to 30,000 independent workers
Meet Greyston Bakery
Yonkers, New York
Created a business that trains people with barriers to employment (ex-cons, homeless, drug history)
Harness the power of businessto address our society’s greatest challenges.
Capitalism
wasn’t designed to do this
• How do you measure impact?
• How do you maintain mission?
What are B Corps?
1. Social & Environmental Performance
Min 80 pts on B Impact Assessment
2. Transparency
B Impact Report Transparent
3. Accountability
Expand fiduciary duties to consider
interests of all stakeholders
Patagonia First to register as a
CA benefit corp
Companies using business as a force for good.
They meet verified higher levels of:
1,400+ B Corporations in 120 Industries in 42 Countries
~ 125 million businesses in the world
~1,400 B Corps
The road ahead
How do we help all companies use business as a force for good?
~400,000 Sustainable Businesses
Step 1:
Assess
Compare
Improve
Measure What Matters Use the B Impact Assessment
Use Business as a Force for Good
A public good built by the
B Corp Community Free, confidential
Tailored to company size, sector
Comprehensive in scope and topics
Includes tools, examples, best practices
Used by 35,000 businesses globally
SFTA, B Lab partnering to make
this even easier for our industry
Include sustainable ag practices
Great first step for growers,
processors, brands, retailers.
Get Started: www.sustainablefoodtrade.org
Workshop, Meet & Greet with SFTA & B Lab
1:30 - 3:00, Room 318
www.sustainablefoodtrade.org
Sustainability: Families’ Attitudes and Actions
September 18, 2015Maxine Wolf, CEO May Media Group, LLC
Oh no, he’s mixing garbage and recycling!!!!
The SpongeBob Movie: Sponge Out of Water
Methodology
• 1,200 respondents from KIWI Magazine’s Parent Advisory Board & Moms Meet Mom Ambassadors
• Respondents include: – Millennial moms, average age is 32– Average 2 children per household – In charge of making purchasing decisions for
their households.
KiwiMagOnline.com GreenMomsMeet.com
Table of Contents
• Knowledge• Activities• Children• Shopping
Knowledge of Sustainability
“Honestly, I really have no idea”
How familiar are you, if at all, with the term “sustainability”?
2%
7%
41%
51%
0% 10% 20% 30% 40% 50% 60%
Not at all familiar
Not very familiar
Somewhat familiar
Very familiar
Which of the following statements best describes how knowledgeable you feel
about the topic of sustainability?
4%
13%
29%
54%
0% 10% 20% 30% 40% 50% 60%
I am not at all informed about thetopic of sustainability
I feel extremely well informed aboutthe topic of sustainability
I am not very well informed, I onlyknow a little bit about sustainability
I know quite a bit about sustainabilitybut I could learn more
To what extent, if at all, do you believe “sustainability” impacts your daily life?
9%
39%51%
Not at all
Not very much
A lot
Somewhat
4 in 10: sustainability impacts their
life “a lot”
Activities
“Producing things that don't cause any harm to the environment. Healthy, organic and green. Products that don't use chemicals. Products that don't emit anything
into the environment. Natural products”
Please indicate the extent to which you currently make an effort to incorporate each of the following activities into your lifestyle?
39%
40%
54%
58%
59%
60%
66%
72%
78%
46%
48%
34%
36%
33%
35%
30%
26%
19%
0% 20% 40% 60% 80% 100%
Volunteering my time in mycommunity
Donating to non-profit agencies
Buying non-GMO products
Purchasing locally farmed foods
Choosing organic foods/product
Buying environmentally friendlyproducts
Choosing natural foods/products
Reducing energy use
Recycling
I make agreat deal ofeffort to dothis
I make aminor effortto do this
I make noeffort at all todo this
10%
11%
17%
30%
53%
56%
61%
49%
63%
30%
41%
35%
29%
49%
63%
20%
6%
8%
0% 20% 40% 60% 80% 100%
Operating a hybrid orelectric vehicle
Building a home chickencoop
Using rain barrels
Using compost bins
Growing your ownvegetables
Using a programmablethermostat
Do this currently
Don’t do this currently but would like toDon’t do this currently and not interested
Please use the scale shown below to indicate if you currently do any of these things at your
home.
40%
41%
41%
44%
46%
48%
49%
51%
57%
58%
72%
31%
38%
37%
38%
34%
48%
32%
37%
31%
32%
23%
0% 20% 40% 60% 80% 100%
Doing arts and crafts using things foundaround the house
Using water-efficient devices
Choosing products not tested on animals
Choosing environmentally-friendlyhousehold cleaning products
Use reusable snack bags and containers topack foods instead of using plastic bags
Using reusable shopping bags
Using CFL light bulbs
Using energy-efficient appliances
Reduce food waste as much as possible
Using reusable bottles/mugs
Turning lights off to conserve energy
Always
Most of the time
To what extent, if at all, do you incorporate any of the following activities into your lifestyle?
To what extent, if at all, do you incorporate any of the following activities into your lifestyle
11%
14%
15%
18%
19%
28%
29%
31%
34%
36%
21%
23%
15%
34%
35%
25%
43%
28%
36%
42%
0% 20% 40% 60% 80% 100%
Buying groceries from a co-op
Frequenting sustainable restaurants
Using alternative forms of transportationrather than driving
Choosing products that are Fair TradeCertified
Choosing products with compostablepackaging
Choosing human grade pet food
Choosing products with recyclable packaging
Making sustainable lawn/garden fertilizerselections
Choosing natural or organic personal careproducts
Using recycled paper products
Always
Most of the time
Children & Sustainability
“When I think about living a sustainable life, I think
about the world I will leave for my children. To me, sustainability means living a happy, healthy, natural life while being
conscious of the foot print I leave behind
68%
29%
3%
I make a great deal of effortto do this
I make a minor effort to dothis
I make no effort at all to dothis
Almost 7 in 10 teach their
children
How much, if at all, do you currently teach your child(ren) about things they can do to live an environmentally conscious and/or
socially conscious lifestyle?
21%
23%
23%
27%
29%
31%
34%
44%
59%
61%
0% 10% 20% 30% 40% 50% 60% 70%
Use reusable snack bags and containers to pack lunchinstead of using plastic bags
Doing arts and crafts using things found around thehouse
Choosing natural or organic foods/products
Reducing food waste as much as possible
Using reusable bottles/mugs
Growing your own vegetables
Reducing energy use
Conserving water
Recycling
Turning lights off at home
From this list, which activities, if any, do you focus on teaching your children to do regularly?
Shopping
“Sustainability in reference to groceries and products means that an item or its contents are grown and harvested responsibly with regard to methods and with consideration of providing the same
product or item to future purchasers and generations.
61
When shopping, how often, if ever, do you check product labeling for sustainability information
and/or certifications?
9%
14%
33%
44%
Never
Always
Rarely
Most of the time
?
58% check labeling
“always” or “most of the
time”
Familiarity with consumer packaging seals: “Very Familiar”
64%
50%
30%
17%
14%
8%
In general, how likely would you be, if at all, to pay more for a product if it were grown/produced in an
environmentally responsible manner?
28%
56%
12%
4%
ExtremelylikelySomewhatlikelyNot very likely
Not at alllikely
84% are likely to pay
more
47% 41% 33% 33% 31% 29%
36% 40% 44% 44% 43% 43%
0%
20%
40%
60%
80%
100%
120%
BPA free packagingRecyclable packagingPlant based packagingPlant based plastic bottleCompostable packagingCompostable pouch
Not at all willing
Not very willing
Somewhat willing
Extremely willing
How willing would you be, if at all, to pay a higher price for a product you were buying if it were available in each of the
following types of packaging options?
13%
14%
22%
24%
33%
37%
42%
47%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Fair Trade Certified
Made from/uses recycled materials
Humane treatment of animals
Products aren’t tested on animals
Natural
Locally grown
Non-GMO
Organic
Which of the following attributes are most important to you, if any, when selecting which brand to buy?
Please choose your top three.
49%
52%
53%
54%
55%
59%
62%
65%
39%
38%
33%
36%
33%
32%
31%
29%
0% 20% 40% 60% 80% 100%
A commitment to reducing waste
Recycling
Sells non-GMO products
Sells natural products
Sells organic products
Donating unsellable items to localcommunity organization
Sells locally grown products
Treating employees fairly
Always
Most of the time
If a retailer incorporated any of the following into their business practices, how might it impact your likelihood to
shop in their stores, if at all?
67
“I know that it is a good thing, but I am not sure what it is .”
Information
How likely are you, if at all, to actively seek information on the topic of sustainability?
2%
12%
33%53%
Not at all likely
Not very likely
Extremely likely
Somewhat likely
86% are looking for
information
12%
14%
15%
16%
17%
19%
20%
24%
44%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Retailer websites
FDA
Manufacturer websites
Friends
A local CSA organization
Social networks
Email newsletters
Environmental action groups
Internet search engines
If you were looking for information about the topic of sustainability, which of the following resources, if any,
would you be most likely to go to for more information?
70
Summary
• Moms know quite a bit, but want to know more• They are engaging in sustainable activities, but
there’s room for more• A good number are teaching their children• They’ll pay more for eco products and some
packaging options• From brands, they want organic, non-GMO,
locally grown and natural products• They will support retailers who are community
oriented and engage in eco business practices
“Sustainability for our family means that we are putting back into the earth as much as we
are taking, to the best of our ability.”
Next Steps in Sustainability12:15 - 1:30 p.m.
Tessa Young | Vice President of Communications, OTA; Board Member, Sustainable Food Trade AssociationSarah Connolly | Head of Mission, Andean Natural
Hardik Savalia | Senior Associate, B Lab
Maxine Wolf | Maxine Wolf, CEO & Publisher, May Media Group -
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