New product development. THESE PHONE SEEMS TO BE BORING !! ITS TIME FOR A CHANGE NOW, ISN’T IT??

New product development

THESE PHONE SEEMS TO BE BORING !! ITS TIME FOR A CHANGE NOW, ISN’T IT??

“TRIXX-all in one phone with the ultimate innovation”

Why to select the TRIXX

Indian market is highly dynamic Mobiles to serve as a multi utility device To make people more comfortable in the

lap of technology A measure to reduce pollution

What is new in our product

Our cell phone concept is made of recycled aluminum

The screen in an organic LED screen. By the use of laser technology our phone

can be used as a multi utility device 5G is designed to keep in touch with

everyone in whichever way we want.

Product details Triple sim Screen: 2.4-inch , Weight:49g, length:9.3mm 1500 mAh Li-ion battery. G-sensor technology Extended talk time of 3 hrs on otherwise battery draining triple-SIM

setup 5-G facility 3.2-megapixel Dual Cameras Built-in replaceable memory card (expandable memory upto 32 GB) WIFI wireless Internet access module, Bluetooth, MP3 player Video calling GPS technology (online mobile tracking)

Price and Availability

Our phone will be available in 3 models Will be available in selected cities across

India for the price of Rs. 20,999 in red, black, silver and purple colors with one year warranty.

The 80/20 rule will be applied

PLC

GROWTH

INTRO

MATURITY

DECLINE

STAGNATION

DEVELOP-MENT (huge

investment in R&D)

(BATCH)

ASSEMBLY LINE

BATCH PRODUCTION

BATCH PRODUCTION

(JOB SHOP)

Product manufacturing

Production processes

ASSEMBLY LINE PRODUCTION OF OUR MOBILE PHONES

BATCH PRODUCTION

(Basically during introduction) (Most often during growth period)

Measures to fix the price

Analysis of past years records Market survey Market pull situation

Strategy for competitors

Keep a track of competitor’s pricing and marketing strategies

Introducing add on schemes such as a dust cleaner for phones and certain free schemes

Make timely changes and extending the product line

Pricing strategy

Price skimming Psychological strategy

THANK YOU