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New product development and launch project. Not so long ago...a brief history. November 2008 – the concept was created Mill Pond Cannery and Preserves Company is a new company with a strong ‘local food’ orientation and commitment - PowerPoint PPT Presentation
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New product development and launch
project
Not so long ago...a brief history.
• November 2008 – the concept was created• Mill Pond Cannery and Preserves Company is a
new company with a strong ‘local food’ orientation and commitment
• business philosophy derives from the idea of using Ontario-grown ingredients to develop a unique and premium fruit butter
• Two ‘foodie entrepreneurs’ with a big idea – went looking for expertise
What we knew, and didn’t know...
• We know strategic planning, marketing, branding, finance, market research, sales and distribution...
• We don’t know food science, food standards, recipe development and scale-up, production processes, labelling requirements, shelf-life analysis...we needed help!
• Talked with several potential sources of assistance, then met Dawn...
A match made in food heaven...
• Initial meeting with Research & Innovation in December 2008• Strong culinary capabilities and expertise• Commitment to student learning through hands-on experience• Understanding of the emerging ‘local food’ movement• Strong project management focus and discipline• Cultural compatibility
• Met with Culinary folks, including Winnie, Moira and Ian, and Barb Shopland
• Next step...build project plan, with kick-off in February 2009
The process was smooth...
• GBC expertise was unbelievably valuable – complemented our own domain expertise
• A real ‘can-do’ and ‘hands-on’ attitude, that business people love
• Creative solutions to very real and practical problems
• Mutual learning...mutual success
Mutual benefits and success...
• Benefits for Mill Pond Cannery & Preserves are numerous...– Access to top-notch expertise, with deep industry experience– Credibility boost from working with a highly-respected culinary partner– Synergies to solve problems in a highly collaborative and creative manner– Huge learnings for Mill Pond Cannery as a result of GBC in-house knowledge
and willingness to share expertise– Adrenalin rush from making things happen, and ultimately getting to market
with an outstanding product line• Benefits for GBC are also numerous...
– Concept-to-store shelf experience for students, especially Irene• Right from the start, from product concept through to in-store sampling of the products
– Exposure to the ‘business’ realities of entrepreneurial endeavours– Market exposure through affiliation with Mill Pond Cannery – locally + globally– A critical partner in a Canadian success story – kudos galore!– A royalty agreement to share the financial gains
Leveraging other GBC expertise...
• Labels designed by Kimberley, who is a recent GBC graduate – and a amazingly talented Graphic Designer• visual brand is a critical element of the marketing strategy
• Market research to identify potential sources of ingredients in Eastern Ontario, and existing infrastructure components – performed by 2 GBC students (including Irene, and Alex from Business school)
More to come...
• GBC is our partner-of-choice for new product development going forward (3-5 new products per year are planned)
• Expansion of GBC relationship into food processing facility design and construction
• Joint planning sessions to continue to leverage synergies and collaborative process
Questions?
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