New 7ps of McDonald(1)

“One world, One Burger” McDonald’s

Nitesh Jain, Sudeep Kumar Swain, J.K.,Jay prakash mishra, Vivek

Ishan Institute Of Management,Greator Noida,UP, India

WELCOME TO THE WORLD OF McDonald’s

"McDonald's Mission is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile."

McDonald's Mission Statement

McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California, US in the year 1937.

McDonald a chain of family restaurant Currently operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday.

Low price, Speed, service and cleanliness became the critical success factors of the business.

McDonald’s history……..

• Entered in India 1996

• McDonald's India is a 50 – 50 JV partnership between MCDONALD’S CORPORATION (U.S.A) and two Indian businessman Amit Jatia and Vikram Bakshi

McDonald’s History INDIA

Chak De

INDIA

McDonald’s in India

Hi, friends I am Ronald’s

We are here to tell you about 7p’s of our

restaurant…..MCDONALD

7p’s ………

Product

Physical evidence

Promotion

Price

Place

People

Process

Veg Menus

Non- Veg Menus Frozen Dessertss

Beverages

1P- Product

• Cares for customer ‘s Sentiments towards religion and culture.

• It has separate cooking area and equipments.

• Takes dietary concern-Burger king Healthier kids club.

1P-Product

•Policy which caters to Indian customers.

•Quite affordable products.

•Heavily marketed “Happy Price Menu”.

•Importance to Brand and its integrity.

2P-Price

McDonald's opened its doors in India in October 1996. Ever since then, our family restaurants in Mumbai, Delhi, Pune, Ahmedabad, Vadodara, Ludhiana, Jaipur, Noida Faridabad, Doraha, Manesar and Gurgaon have proceeded to demonstrate.

3P-Place

• Located at prime locations.• Almost in all big cities.• At residential areas , malls.

3P-Place

•Target customer- Children.

•Awareness about products among people by using different Media like TVs, Hoarding, and Bus Shelters.

•Description of product on paper nuts placed in the trays.

•The placing of the pamphlets and banners in all around the outlets.

•Lucky promotion strategies .

4p-promotion

I Love Children

I Have Gifts For them,

They Can play Games also

Children- Happy Meal

• Stars as per their performance.• Gives employees larger role in decisions.• Philosophy of quality, Service, Cleanliness and

value is the guiding force behind its service.• Fast friendly service.• Provides clean, comfortable environment

specially suited for families.

5P-People

• Each outlet is headed by a Restaurant Manager . He is responsible for the daily operation and customer interaction.

• Delivery Crew Member carries basic operation of a restaurant. Ensures customer satisfaction at the restaurants.

• In order to motivate there employees they give them stars as per their performance.

5P-People

• The physical evidence appearance affects not only the impression outsiders have of a business but all the way that business functions.

• Staff members.

• Location & appearance.

• Buildings Maintence.

6P-Physical evidence

Cleanness

speed Quality

transparency

6P-Physical evidence

• Food manufacturing transparent to customers.• Training to the licensees.• Invented the most efficient cooking equipment.• New methods of food packaging and

distribution.• McDonald’s in India followed the same tradition.• Spent Rs. 50 crores on market research.

7P-Process

BYE BYE SEE U AT McDonald’S